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Working together towards an apprenticeship entitlement Welcome Kathryn Bryant Learner Services Project Director / Young Peoples Learning Director East.

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Presentation on theme: "Working together towards an apprenticeship entitlement Welcome Kathryn Bryant Learner Services Project Director / Young Peoples Learning Director East."— Presentation transcript:

1 Working together towards an apprenticeship entitlement Welcome Kathryn Bryant Learner Services Project Director / Young Peoples Learning Director East of England

2 Working together towards an apprenticeship entitlement Welcome Purpose of Event Agenda Domestics Evaluation Opening Remarks

3 Working together towards an apprenticeship entitlement

4 Apprenticeships and the 14-19 landscape Gareth Griffiths National 14-19 Provision and Attainment Director

5 Working together towards an apprenticeship entitlement 14-19: The policy context

6 Working together towards an apprenticeship entitlement The 14-19 road map

7 ‘Our starting point is the concept of a 14-19 entitlement for all young people to the right learning opportunities, and the right support’ A high quality learning route for every young person that enables them to participate, achieve and progress The support to integrate all services for young people so that they can make the most of their opportunities and choices Stronger local partnerships and consortia arrangements Establishing the right delivery arrangements at a local, regional and national level. Working together towards an apprenticeship entitlement 14-19 entitlement

8 ‘The 14-19 curriculum entitlement provides the overarching framework for Partnerships to meet the needs of their young people, against the four routes of Apprenticeships, Diplomas, Foundation Learning Tier and general qualifications’ Apprenticeships – with an entitlement to a place by 2013 for all 16 year olds suitably qualified Diplomas – with an entitlement by 2013 for all 14-16 year olds to the first 14 Diplomas and for 16-18 year olds to all 17 Diplomas Foundation Learning Tier – with an entitlement by 2010 to study one of the progression pathways General qualifications – GCSEs, A levels Working together towards an apprenticeship entitlement Learning routes

9 Excellent IAG and support to make the right choices at 14 and 16 A 14-19 prospectus in every area setting out the courses and support available … linked to www.apprenticeships.org.uk A common application process that makes it easier to apply for education and training September Guarantee to ensure all 16 & 17 year olds have an offer of a suitable place in learning Access to positive activities ‘High quality, impartial IAG is critical to help raise aspirations and give young people the confidence and direction to stay on in learning and achieve their potential …’ Working together towards an apprenticeship entitlement The right support

10 Working together towards an apprenticeship entitlement 14-19 reform:100 percent for 100 percent

11 Good practice: 14- 19, IFP, YA, Diploma Area prospectus/ NAVMS 14-19 entitlement 14-19 partnerships 14-19 plan and strategy Impartial IAG Working together towards an apprenticeship entitlement The 14-19 landscape

12 a. increasing support b. reforming curriculum and qualifications c. delivering on the ground ‘by ensuring that everyone involved in working with 14– 19-year-olds works together to take a strategic view of young people’s needs, to provide them with their full entitlement and to offer a personalised approach to their learning.’ Working together towards an apprenticeship entitlement DCSF priorities: Local delivery

13 ‘Partnerships have the crucial role of: Agreeing the local vision for 14-19 Developing and articulating strategies for the full range of 14-19 priorities Supporting consortia of providers so that they are ready to deliver.’ ‘The current Education and Skills Bill places local authorities under a duty to co-operate with 14-19 providers. This provides a statutory underpinning for 14-19 partnerships’. Working together towards an apprenticeship entitlement 14-19 partnerships

14 Overall progress in implementing the 14–19 reforms was satisfactory or better in 15 of 16 local authority areas visited Strategic direction was clear and a strong commitment to work together existed among most providers. Collaboration between schools and colleges was effective. Local strategies had a positive impact in raising achievement, increasing participation and retaining learners in education and training. A strong emphasis on educational and social inclusion was evident. Ofsted survey Sept 08 Working together towards an apprenticeship entitlement Partnership works

15 Despite some splendid achievements … there is still much unrealised talent especially among boys and girls whose potential is masked by … the limitations of home background. The country cannot afford this wastage, humanly or economically speaking. The schools will need to present education in terms more acceptable to the pupils and to their parents, by relating more directly to adult life, and especially by taking a proper account of vocational interests’ Half our Future 1963 Working together towards an apprenticeship entitlement And why? Half our future…….still!

16 From here to entitlement Apprenticeships and the 14-19 landscape Gareth Griffiths 14-19 Provision and Attainment Director Learning and Skills Council Gareth.griffiths@lsc.gov.uk Working together towards an apprenticeship entitlement

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18 Jon Nay Apprenticeships Director East of England

19 Expanding opportunities - Apprenticeship entitlement from 2013 Apprenticeships to be a mainstream option for 16 to 18 year olds Opportunities for adults making a step-change in their career Leitch aspirations – 400,000 Apprentices in England by 2020 One in five of all young people to undertake an Apprenticeship within the next decade up from the current 1 in 15 Working together towards an apprenticeship entitlement World-class Apprenticeships review: Context

20 Strengthening the quality of Apprenticeships Creating a National Apprenticeship Service Boosting the number of employers offering Apprenticeships Cultural change around the value of Apprenticeships Addressing inequality Working together towards an apprenticeship entitlement World-class Apprenticeships review: Themes

21 To dramatically increase employer awareness, appreciation of, and involvement in, Apprenticeships To improve participation and success levels for underrepresented groups To ensure a consistent high quality programme To develop and implement by Autumn 2008 a new service to provide online information about real-time Apprenticeship vacancies to match potential Apprentices with employers To achieve cultural change so that Apprenticeships are seen and valued as a mainstream option for 16 to 18 year olds Working together towards an apprenticeship entitlement World-class Apprenticeships review: Challenges

22 Legislation to clarify status of ‘Apprenticeship’ Increase number of Apprenticeship frameworks Promotion: nationally, locally and sectorally NAS to assist employers and learners Working together towards an apprenticeship entitlement World-class Apprenticeships review: Actions

23 Delivery of government policy Co-ordinate funding of Apprenticeship places Assess providers for quality and value for money Commission LSIS to spread best practice Working together towards an apprenticeship entitlement NAS Responsibilities

24 National Information and Marketing Service National Matching Service Ownership of Apprenticeship Blueprint Specification and provision of Management information Working together towards an apprenticeship entitlement NAS Responsibilities (cont.)

25 LA’s will plan post 16 provision – notify NAS of anticipated apprenticeship volumes NAS will ensure supply of apprenticeship places NAS will maintain MI flow to LA’s NAS sub-regional staffing tier aligned LA’s Working together towards an apprenticeship entitlement NAS and Local Authorities

26 Penetration is low –Public Sector Average 3% –LA average 3.1% –Private Sector Average 4.9% Public Sector employs 20% of workforce – provide 10% of apprenticeships Working together towards an apprenticeship entitlement Apprenticeships in the Public Sector

27 Little systematic effort to encourage companies accessing large government contracts to employ apprentices. Targets to be set for each component of public sector by DIUS. Working together towards an apprenticeship entitlement Apprenticeships in the Public Sector (cont.)

28 40% pay differential between male & female apprentices (2005) 70% of apprentices at advanced level are male (2006) Best progression routes are male dominated Working together towards an apprenticeship entitlement Addressing Inequality

29 BME young people poorly represented in apprenticeships Under represented in traditional craft based sectors Working together towards an apprenticeship entitlement Addressing Inequality (2)

30 Disabled people are under represented in Apprenticeships. Working together towards an apprenticeship entitlement Addressing Inequality (3)

31 Any questions. Working together towards an apprenticeship entitlement Questions

32 Working together towards an apprenticeship entitlement

33 Teresa Logan Learner Services Project Manager East of England

34 National Apprenticeship Service Structure National Policy and Business Development Employer Services Learner Services Vacancy Matching Service Working together towards an apprenticeship entitlement National Apprenticeship Service

35 National Apprenticeship Service - Structure National Service based in Coventry and London Nine Regional teams Local Presence Working together towards an apprenticeship entitlement National Apprenticeship Service - Structure

36 National Apprenticeship Service - Overview Learner Services function Employer Services function VMSVMS Providers INTERMEDIARIESINTERMEDIARIES EMLOYERSEMLOYERS LEARNERSLEARNERS National Policy and Business Development Team Working together towards an apprenticeship entitlement National Apprenticeship Service - Overview

37 Lead on all Policy activities associated with Apprenticeships Lead on strategic relationships with DIUS/DCSF and the Skills Funding Agency and Young People’s Learning Agency Produce a high level strategic plan annually Establish national strategies to grow apprenticeship numbers Accountable to the Ministers, Government and the Skills Funding Agency for all Apprenticeship targets. Working together towards an apprenticeship entitlement National Policy and Business Development

38 Employer Services Analyse and understand the market Increase apprenticeship vacancies Support employers to use the vacancy matching system Work with Sector Skills Council Support Apprenticeship marketing campaigns Working together towards an apprenticeship entitlement Employer Services

39 Learner Services Fully analyse and understand market Work with intermediaries Promote Apprenticeships to young people, their parents and adults Strengthen the Apprenticeship experience Support marketing campaigns Working together towards an apprenticeship entitlement Learner Services

40 Apprenticeship Vacancy Matching System To provide a single web based location for all information on apprenticeships for use by potential apprentices, their parents/guardians, those providing advice and employers To provide numbers of those interested in taking up their apprenticeship entitlement by area and sector To match potential apprentices to employers with vacancies To track learners’ and employers’ progress through the system and so identify where intervention is needed To record all apprenticeships and employers offering them Working together towards an apprenticeship entitlement Apprenticeship Vacancy Matching System

41 What is VMS? Matches employer’s apprenticeship vacancies with potential applicants Allows Learning Providers and Employers to easily submit apprenticeship opportunities using a common format Enables individuals to search and view apprenticeship vacancies nationally Enables VMS staff to track and manage Candidates, Learning Providers or Employers who are experiencing difficulties Working together towards an apprenticeship entitlement Apprenticeship Vacancy Matching System

42 Working together towards an apprenticeship entitlement

43 Overview Apprenticeship Vacancy Matching Service: The Candidate Journey Tracey Cox Vacancy Matching Service Manager Apprenticeship Vacancy Matching Service

44 When did vacancies start to be uploaded? When did candidates get access to the system How will young people gain access to the system? Access for you? Apprenticeship Vacancy Matching Service Access and Key Dates

45 Register to have their own area Search the website to find suitable vacancies Create and store a reusable application form Apply for a vacancy Monitor and track their applications Get help and support when necessary How does it work? For Candidates

46 Access to website For Candidates

47 Welcome Page For Candidates

48 Candidate Visitor For Candidates

49 Login to the System For Candidates

50 Registering For Candidates

51 Home Page For Candidates

52 Search for Vacancy For Candidates

53 Search Results For Candidates

54 Preview Vacancy 1

55 For Candidates Preview Vacancy 2

56 For Candidates Apply for Vacancy

57 For Candidates Complete Application

58 Complete Application 2 For Candidates

59 Complete Application 3

60 For Candidates Complete Application 4 Are you able to work away from home for two days a month?* Give an example of when you have worked in a team.*

61 For Candidates Complete Application 5

62 For Candidates Apply for Vacancy 1

63 For Candidates Apply for Vacancy 2

64 Manage Applications 1 For Candidates

65 Manage Applications 2

66 Working together towards an apprenticeship entitlement

67 National Apprenticeship Service ‘Based on what you have heard this morning what do we all need to do to work towards delivering the Apprenticeship Entitlement.’ Working together towards an apprenticeship entitlement Table Discussion

68 Working together towards an apprenticeship entitlement

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72 Vicky Nicholson Apprentice Experience BT

73 National Apprenticeship Service My history Why I left education My Apprenticeship Future development Overall outlook of the scheme Working together towards an apprenticeship entitlement Apprentice Experience

74 Working together towards an apprenticeship entitlement

75 Kathryn Bryant Learner Services Project Director / Young Peoples Learning Director East of England

76 National Apprenticeship Service Purpose Benefits Areas of activity Process Working together towards an apprenticeship entitlement Memorandum of Understanding

77 Working together towards an apprenticeship entitlement

78 National Apprenticeship Service 1.Purpose - Do you agree with the purpose or is there something you would like added? 2. Benefits - Can you identify any additional benefits of the MOU and working together? 3. Local Context - What additional information would be useful in the local context section? 4. Areas of Activity and Outcomes - What should be included as a minimum and what is missing? Working together towards an apprenticeship entitlement Table Discussion

79 Working together towards an apprenticeship entitlement

80 Marketing Campaign Val Cumberland Head of Regional Marketing & Communications East of England

81 Campaign Objectives Demonstrate the government’s support and investment in Apprenticeships as part of investing in England’s future economic prosperity. Improve public, employer, workforce and influencers’ attitudes towards Apprenticeships (both in their own right and compared to other forms of learning) by communicating the benefits and challenging the barriers. Position Apprenticeships as a positive career choice and create a sense of pride and achievement for successful apprentices and their influencers. Motivate and galvanise more employers to take on or offer more Apprenticeships. Protect, grow and strengthen the brand and reputation of Apprenticeships in the current and future economic climate. Working together towards an apprenticeship entitlement Campaign Objectives

82 Television (2 nd Feb – 1 st Mar) driving awareness and changing perception to create positive opinion about Apprenticeships Targeted at ABC1 adults to ensure access to quality peak-time programming to maximise conversion to core employer audience Radio (23 rd Feb– 22 nd Mar) to amplify & extend the impact of TV advertising with proven effective reach & impact against an employer audience Amplify the impact of TV advertising during Apprenticeships Week while also extending campaign messaging into March to optimise the reach of the campaign over time Search smoothes the customer journey to interaction with the Apprenticeship website and the VMS by directing the target audience to further information. Ensuring the maximum number of potential participants are captured PR – 4 employer seminars, Apprenticeships Week, Awards Sector activity through PR and advertising builds on broader activity and connects with employers and employees in a business mindset making a direct connection between benefit and situation Feb 2009 Working together towards an apprenticeship entitlement Multi-channel campaign designed to multiply and build momentum nationally, regionally and locally

83 The campaign will reach 90% of employers an average of 8 times each Working together towards an apprenticeship entitlement Apprenticeships Integrated Campaign Plan

84 Employer visits the website www.apprenticeships.org.uk and completes web form or rings the contact centre 0800 015 0600.www.apprenticeships.org.uk Details sent overnight (by e-mail) to regions (sorted by postcode). Regional: Web forms sent by e-mail to regional Apprenticeship teams (nominated, named contact). National employer service (NES): Web form leads from 5,000+ employers sent by e-mail to NES (nominated, named contact). Regional Apprenticeship teams to manage employer enquiries NOTE: Web form leads from Sco/NI/Wales will be diverted to appropriate contacts Working together towards an apprenticeship entitlement Employer Response Handling Process (web and phone)

85 Parent/apprentice goes on line for basic information on Apprenticeships (content being updated) (If applicable) completes the web form for further contact/interest Details of enquirer and region (plus other basic information) captured by our contact centre from the web form An Apprenticeships DVD is sent to enquirers, on receipt of the CD/brochure: - parent/apprentice views the DVD and if they wish to find out more they are directed to the apprenticeship website and vacancies available on line Working together towards an apprenticeship entitlement Parent/apprentice Response Process

86 TV advert pre-testing finalised: w/c 19 January Final advertisement film produced w/c 26 January TV on air – Monday 2 February National Employer Seminars – Commence on 26 Feb Apprenticeships Week – Commences on Monday 23-27 Feb Apprenticeship Awards closing date – Friday 27 Feb 2009/10 strategy planning – from February Apprenticeship vacancies on line www.apprenticeships.org – Januarywww.apprenticeships.org Newly enhanced Apprenticeships branding guidelines – March/April 2009 New marketing materials – March/April 2009 Launch of National Apprenticeships Service – April 2009 Working together towards an apprenticeship entitlement Dates for your diary

87 Need more information on how to get involved? Please contact us: Campaign resources site link – www.lsc.gov.uk/campaignresources www.lsc.gov.uk/campaignresources Skills campaign line for our partners and stakeholders – 0207 413 3400 (office hours) Campaign web address and telephone number – apprenticeships.org.uk / 0800 015 0600 Regional Apprenticeships team Working together towards an apprenticeship entitlement Contact us

88 A world without apprentices…. Blackpool – a towering success story Would a summer holiday in Blackpool still be a great British institution without the apprentices that helped to build its famous icon? This year’s Apprenticeship Awards were launched with a story celebrating the role apprentices have played in the history of the nation. By highlighting what England might have looked like without iconic landmarks built by apprentices such as Blackpool Tower, we have been able to dramatically demonstrate the value of apprentices over the ages. To encourage entries the press release was sent to the following: National newspapers Local and regional newspapers Trade media SSCs Further copy was also sent to SSCs for their members and stakeholder employers including BCC, CBI, FSB, TUC See www.apprenticeships.org.uk/awardswww.apprenticeships.org.uk/awards Working together towards an apprenticeship entitlement Apprenticeship Awards – closing date Friday 27 February

89 Working together towards an apprenticeship entitlement Marketing Campaign

90 The Big Skill is an awards programme and skills showcase to recognise people from across the East of England. LSC working with in partnership with the BBC East. The Big Skill was launched across the region last week with BBC presenter Ray Stubbs. The objectives are; –To raise awareness and the benefits of Life Long Learning –To recognise and reward people who are outstanding examples of achievement through learning –To showcase skills through 6 local awards events Working together towards an apprenticeship entitlement The Big Skill – celebrating learning, skill development and achievement in the East of England


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