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What is a product roadmap? Arthur Meadows February 2010

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Presentation on theme: "What is a product roadmap? Arthur Meadows February 2010"— Presentation transcript:

1 what is a product roadmap? Arthur Meadows February 2010 http://product-management.ning.com/

2 agenda seven rules of roadmaps disclosure and trust definition

3 with thanks to…..

4 Lawrence Lessig

5 who is he?

6

7 Harvard law professor (Stanford law professor)

8 founding board member of Creative Commons

9 founding board member of Creative Commons board member of the Software Freedom Law Center

10 founding board member of Creative Commons board member of the Software Freedom Law Center former board member of the Electronic Frontier Foundation

11 for

12 http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html his unique presentation style http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html

13 who am i?

14 Arthur Meadows

15

16 product manager

17 10 years

18 software: green screen database apps client server internet mobile

19 in x 2 (!!)

20 currently product manager

21 at

22 what do we do?

23 help early stage companies improve their chance of success

24 what is a road map?

25 definition

26 if the product manager is the ceo of the product….

27 then the product road map is the business plan of the product manager

28 seven rules of road maps

29 intention seven rules of road maps rule 1 commitmentvs (or most probable scenario)

30 highlights seven rules of road maps rule 2 detailsvs

31 seven rules of road maps rule 2 (cont) less is more (see rule 7 too)

32 align all business functions seven rules of road maps rule 3 (first-time) publication can reveal deep disjoints but roadmaps should

33 seven rules of road maps rule 4 guaranteed to be: wrong disappointing

34 seven rules of road maps rule 5 taken as the minute it is published

35 seven rules of road maps rule 6 inappropriate disclosure spells

36 seven rules of road maps

37 rule 6 or

38 seven rules of road maps rule 6 (loss of credibility)

39 seven rules of road maps rule 7 disclosure proportional to trust

40 disclosure and trust

41 sharing your product roadmap

42 not or

43 but

44

45 trusted engineering testing product marketing operational delivery customer support

46 somewhat trusted THE MANAGEMENT

47 then.…

48

49

50 suspect sales marketing ??

51 tricky ones development partners VARs, distributors, delivery partners analysts

52 conclusions different audiences require different subsets of roadmap

53 more whitepaper: feature prioritization and product road mapping www.stream121.com/whitepapers/featureprioritization1.htm

54 thanks!


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