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what is a product roadmap? Arthur Meadows February 2010
agenda seven rules of roadmaps disclosure and trust definition
with thanks to…..
who is he?
Harvard law professor (Stanford law professor)
founding board member of Creative Commons
founding board member of Creative Commons board member of the Software Freedom Law Center
founding board member of Creative Commons board member of the Software Freedom Law Center former board member of the Electronic Frontier Foundation
his unique presentation style
who am i?
software: green screen database apps client server internet mobile
in x 2 (!!)
currently product manager
what do we do?
help early stage companies improve their chance of success
what is a road map?
if the product manager is the ceo of the product….
then the product road map is the business plan of the product manager
seven rules of road maps
intention seven rules of road maps rule 1 commitmentvs (or most probable scenario)
highlights seven rules of road maps rule 2 detailsvs
seven rules of road maps rule 2 (cont) less is more (see rule 7 too)
align all business functions seven rules of road maps rule 3 (first-time) publication can reveal deep disjoints but roadmaps should
seven rules of road maps rule 4 guaranteed to be: wrong disappointing
seven rules of road maps rule 5 taken as the minute it is published
seven rules of road maps rule 6 inappropriate disclosure spells
seven rules of road maps
rule 6 or
seven rules of road maps rule 6 (loss of credibility)
seven rules of road maps rule 7 disclosure proportional to trust
disclosure and trust
sharing your product roadmap
trusted engineering testing product marketing operational delivery customer support
somewhat trusted THE MANAGEMENT
suspect sales marketing ??
tricky ones development partners VARs, distributors, delivery partners analysts
conclusions different audiences require different subsets of roadmap
more whitepaper: feature prioritization and product road mapping
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