What is a strategic approach? What is an improved service?
Our Strategic approach City Council Objectives Succeed Economically - education, training, jobs & investment Stay safe in a clean green city Be healthy enjoy long & healthy lives Enjoy a high quality of life (housing/leisure) Make a contribution/get involved Achieve excellence (Service Birmingham) Self serve & channel shift – Business Transformation Duty to inform/involve/consult
Digital Birmingham Objectives Improve Content – what and how Improve Capability – aware, able & informed Improve Connection - infrastructure “One story many channels - One service many channels”
How to improve leisure service? How satisfied with Leisure? Satisf. Dissatisf. On Fence Users 68% 2% 30% Non users48% 2% 50 % All 58% 2% 40%
Who’s getting the highest usage? What's On Screen Leisure Benefits Liberate Help Contact us Health & Social services Home & Housing Rubbish & Recycle Consumer Advice Education & Learning Foster & adoption
Where are we now Where do we want to be How are we going to get there
Top level support Deputy Leader Set objectives (in line with strategic goals/objectives) Measure & feedback (70k month) If satisfaction or usage moves take credit for it Buy in from Comms. Teams Add any new databases/self serve functions
Donna Galt firstname.lastname@example.org digitalbirmingham.co.uk www.digitv.gov.uk/digitv/cds/birmingham/netgem/home Wifi zone – www.birminghamfiz.com Tel: 01216758441