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Bristol Futures Creating communities through social media Jason Thorne, February 2014
@ShopLocalBris Started August 2011 Promoting Bristol's high streets/local centres and local businesses Building relationships with businesses – virtual contact
Bristol Business benefits of using social media/free marketing Encouraging peer support/collaboration and local purchasing Sharing and collecting information
Bristol Getting businesses involved in initiatives Businesses have more positive image of BCC
Bristol Assisting businesses with their development Helps build support package
Bristol Futures Tips Twitter B2B/Facebook B2C Don’t rely on internet only communication Think about your audience
Bristol Futures Tips Think about what you want to communicate – values and aims Think about the conversations you will align yourself with Be concise – you have 140 characters!
Bristol Futures Tips Tweet regularly Don’t be scared, the public sector is allowed to tweet! Don’t say anything stupid!
Bristol Futures Tips Have difficult conversations offline
Bristol Futures Tips Top 20 tips marketing/social-media-and-online- networking/twenty-top-twitter-tips Come along to Bristol Social Media Café
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