Jon Peddie Research Founded in 2001 - our 20th year Focus and emphasis on Digital Technology, Multi Media, and Graphics Consulting and market research - Advisor to industry leaders and financiers Bi-weekly report, various Digital Technology Market Studies The Business of Multimedia and Graphics
Jon Peddie Research Multimedia Platforms Five platforms –DTVs –Game Consoles –PCs –Handhelds Mobile Phones & PDAs Game machines Media players –Vehicles What do they have in common –Whats unique?
Jon Peddie Research Multimedia Platforms What do they have in common PlatformScreen Size CPUGPU/ Video MemoryComm DTV17 - 60RISC/D SP GenericSemi, DiscEthernet Game console 17 - 60RISCCustomSemi, DiscEthernet, Wireless PC17 - 30CISCGenericSemi, DiscEthernet, Phone, Wireless Handheld1.5 – 6RISC/ DSP CustomSemi, Flash, Disc Wireless Vehicles3 - 9RISC/ DSP GenericSemi, DiscInternal Ethernet
Jon Peddie Research PCs The most segmented The second largest unit volume The most dynamic The highest market value
Jon Peddie Research PC Platform suppliers Apple Dell Fujitsu Lenvo HP Panasonic Sony
Jon Peddie Research PCs Segments: –Architectures AMD Intel –Operating systems Apple Microsoft Linux –Desktops Integrated Discrete –Mobile Integrated Discrete
Jon Peddie Research PCs Intel Intel Processor North Bridge Graphics memory High-speed DDRAM South Bridge Graphics Processor Unit (GPU) All that other stuff : USB, CD\DVD, HDD, audio, PCI, parallel serial, 1394, keyboard, IR, etc. Integrated Graphics Controller (IGC), AKA integrated graphics chip, also integrated graphics processor (IGP) The interface: AGP on older systems, PCI Express on the newer systems System memory High-speed SDRAM Frame buffer FSB
Jon Peddie Research PCs AMD AMD Processor HyperLink to PCIe Bridge Graphics memory High-speed DDRAM South Bridge Graphics Processor Unit (GPU) All that other stuff : USB, CD\DVD, HDD, audio, PCI, parallel serial, 1394, keyboard, IR, etc. PCI Express System memory High-speed SDRAM Frame buffer Hyper- Links Memory Bus