Presentation is loading. Please wait.

Presentation is loading. Please wait.

Palm Tran CONNECTION Charlie Boettiger – Paratransit Service Supervisor Media Relations/Negative Scenario.

Similar presentations


Presentation on theme: "Palm Tran CONNECTION Charlie Boettiger – Paratransit Service Supervisor Media Relations/Negative Scenario."— Presentation transcript:

1 Palm Tran CONNECTION Charlie Boettiger – Paratransit Service Supervisor Media Relations/Negative Scenario

2 Issues that the Media respond to:
Serious Motor Vehicle Accidents Reports of Severe Injuries/Fatalities Claims made by rider/citizens that the agency is mistreating the riders: Civil Rights Violations ADA Infractions Bus Operators not obeying traffic laws

3 INTRODUCTION: EMPHASIZE TOPIC FOR THOSE PEOPLE WHO ARE NOT IN ATTENDANCE OR COULD NOT COME TO THE EXPO ---MAKE THEM AWARE PALM TRAN/ PALM TRAN CONNECTION IS PALM BEACH COUNTIES PUBLIC TRANSIT SYSTEM AND THAT --- SLOW—SLOW--SLOW

4 INTRODUCTION: EMPHASIZE TOPIC FOR THOSE PEOPLE WHO ARE NOT IN ATTENDANCE OR COULD NOT COME TO THE EXPO ---MAKE THEM AWARE PALM TRAN/ PALM TRAN CONNECTION IS PALM BEACH COUNTIES PUBLIC TRANSIT SYSTEM AND THAT --- SLOW—SLOW--SLOW

5 Examples of Actual Headlines
Transit bus accident sends 6 to hospital Driver Dies When Tour Bus Plunges Off I-270 Ramp CT Transit Bus Accident Leads to DUI Arrest Claim: L.A. Bus Cuts Are A Civil Rights Violation Transit panel accuses MTA of civil rights violations Calgary transit drivers speeding INTRODUCTION: EMPHASIZE TOPIC FOR THOSE PEOPLE WHO ARE NOT IN ATTENDANCE OR COULD NOT COME TO THE EXPO ---MAKE THEM AWARE PALM TRAN/ PALM TRAN CONNECTION IS PALM BEACH COUNTIES PUBLIC TRANSIT SYSTEM AND THAT --- SLOW—SLOW--SLOW

6 Actual Headlines - Transit Bus Accident Sends 6 To Hospital
Transit Panel Accuses MTA Of Civil Rights Violations Driver Dies When Tour Bus Plunges Off I-270 Ramp CT Transit Bus Accident Leads To DUI Arrest Calgary Transit Drivers Speeding INTRODUCTION: EMPHASIZE TOPIC FOR THOSE PEOPLE WHO ARE NOT IN ATTENDANCE OR COULD NOT COME TO THE EXPO ---MAKE THEM AWARE PALM TRAN/ PALM TRAN CONNECTION IS PALM BEACH COUNTIES PUBLIC TRANSIT SYSTEM AND THAT --- SLOW—SLOW--SLOW Claim: L.A. Bus Cuts Are A Civil Rights Violation

7 Items That Should Already Be In Place
An Agency Plan— (Highlights) The purpose of having a Plan is to ensure that all outgoing information remains consistent with the agencies policies. The plan must designate a Central Point of contact with a backup person. Public Information Officer (PIO) or equivalent. Maintain a list of influential media agents The PIO must build a working relationship with these agents in an effort to minimize misinformation and rumors. DURING A DECLARED COUNTY EMERGENCY THE AGENCIES PRIMARY FOCUS/RESPONSIBILITY IS THE EVACUATION OF COUNTY RESIDENTS FROM MOBILE HOME PARKS, DESIGNATED FLOOD ZONES AND THOSE INDIVIDUALS WHO HAVE A MEDICAL NEED. SLOW—SLOW--SLOW

8 Preparation Timeline Timeline Based On Actions 4-5 Days From Landfall
Weather Forecast Staff Discussions/Meetings 3 Days From Landfall Models Predict Florida Impact Public Information Advisories Issued 48 Hours From Landfall Tropical Storm/ Hurricane Watches/Warnings are Issued Staff Shifts to Evacuation Operations Preparation// 36 – 18 Hours From Landfall Onset of wind/rain bands and more exact landfall location impacting Palm Beach County Decisions to Decrease/Cancel Next Day EOC Staff Reports to EOC Staff Operating in Full Evacuation Mode/ Landfall Sustained winds in excess of 40 MPH Transit Operations will be suspended. (Fixed Route and Paratransit) All Clear Less Than 40 MPH Wind and Safe Road Navigation Return Evacuees from Shelters Back to Residences. Resume Normal Service as quickly as possible.

9 Evacuation Categories
Special Care Unit (SNU1) Prior Registration Required Special Needs Unit (SNU2) Prior Registration Required Special Transportation Assistance Program Red Cross Shelters. Prior Registration Required For individuals residing in Mobile Homes and/or Hurricane Evacuation Zone Nursing Homes/Assisted Living Evacuation - Emergency Case Only Herbert Hoover Dike Evacuations Western Community Evacuation Joint Effort with School Board 1260+ PRE -Registered Evacuees Within Palm Beach County SLOW—SLOW--SLOW

10 Steps We Take To Prepare Our Staff:
Allow First Responders time prior to landfall to secure their residences. Ensure staff has all the needed communication devices (with back up power supplies.) Flashlights and batteries. Fuel all vehicles and identify alternate fuel sites. Communicate to each Manager, Project Manager and Supervisor exact locations and chain of command re: vehicle staging and pull out areas, and operating conditions. READ THROUGH SLIDE PREPARE NEXT SLIDE---HISTORY--- SLOW—SLOW--SLOW

11 Registered Clients Can Expect:
A Minimum of Two Phone Calls The First Call will be an automated call from Palm Beach County Emergency Management. The subsequent calls will be from Palm Tran CONNECTION Staff, they will: Determine if the client still needs Transportation to a Shelter Confirm All Pick Up Information i.e. complete address , how many individuals are traveling (aide) Provide an Approximate Pick Up Time of the Vehicle. They need be ready to board the vehicle when it arrives. Transportation to the closest Open Red Cross Shelter; unless they are registered to travel to the SNU1 or SNU2. Provide a vehicle that is equipped to accommodate their specific mobility needs. Unlike our Normal Service the Driver will be able to assist with their personal belongings from their residence. (IE 2nd Floor or Higher) READ THROUGH SLIDE PREPARE NEXT SLIDE---HISTORY--- SLOW—SLOW--SLOW

12 Lessons Learned When interacting with the media never attempt to answer all of their questions immediately after an incident has occurred. All the facts are still not verified. It is always easier to add information to a story than it is to correct the information that was previously broadcast. It is better to cooperate with the media than it is to have them as your enemy. Having a poor or confrontational relationship may lend itself to sensationalized stories being developed.

13 Power and Protection Generator allows for a speedy post disaster start up of Service. Generators are at both Fixed Route and Connection facilities.

14 Accordion Shutters Shutters installed on all Connection offices.

15 Post Event Step I: Wait for “All Clear” from EOC
Step II: Assessment of Damage to Resources Evaluate Radio Communications Evaluate Damage to Roadways Evaluate Physical Property and Assets Step III: Resource Deployment Step IV: Begin Transportation for Individuals to Life Sustaining Treatment Centers (Dialysis, Wound Care) Step V: Begin Transporting Residents from Shelters to their Homes. Step VI: Resume Regular Fixed Route and Paratransit Service as Quickly as Permitted

16 Summary Different Categories of Evacuation Transportation SNU1 SNU2
Special Transportation Assistance Program (Red Cross) Emergency Evacuations if Required Herbert Hoover Dike Evacuations (Western Community Evacuation) Transportation to Life Sustaining Clinics Begin to Resume Normal Transit Operations Make Transportation Part of your Family Plan

17 Summary Understand who the point of contact for the media is
The PIO or their representative must be cognitive of the agencies policy as it relates to dealing with the media Never try to complete a story with your initial assessment of an incident or accident. (facts take time to verify) With the advent of Social Media, some employees may have access to information. They must be properly educated on what they cannot publish on their personal pages.


Download ppt "Palm Tran CONNECTION Charlie Boettiger – Paratransit Service Supervisor Media Relations/Negative Scenario."

Similar presentations


Ads by Google