Presentation on theme: "Palm Tran CONNECTION Charlie Boettiger – Paratransit Service Supervisor Media Relations/Negative Scenario."— Presentation transcript:
1Palm Tran CONNECTIONCharlie Boettiger – Paratransit Service SupervisorMedia Relations/Negative Scenario
2Issues that the Media respond to: Serious Motor Vehicle AccidentsReports of Severe Injuries/FatalitiesClaims made by rider/citizens that the agency is mistreating the riders:Civil Rights ViolationsADA InfractionsBus Operators not obeying traffic laws
3INTRODUCTION: EMPHASIZE TOPIC FOR THOSE PEOPLE WHO ARE NOT IN ATTENDANCE OR COULD NOT COME TO THE EXPO ---MAKE THEM AWARE PALM TRAN/ PALM TRAN CONNECTION IS PALM BEACH COUNTIES PUBLIC TRANSIT SYSTEM AND THAT ---SLOW—SLOW--SLOW
4INTRODUCTION: EMPHASIZE TOPIC FOR THOSE PEOPLE WHO ARE NOT IN ATTENDANCE OR COULD NOT COME TO THE EXPO ---MAKE THEM AWARE PALM TRAN/ PALM TRAN CONNECTION IS PALM BEACH COUNTIES PUBLIC TRANSIT SYSTEM AND THAT ---SLOW—SLOW--SLOW
5Examples of Actual Headlines Transit bus accident sends 6 to hospitalDriver Dies When Tour Bus Plunges Off I-270 RampCT Transit Bus Accident Leads to DUI ArrestClaim: L.A. Bus Cuts Are A Civil Rights ViolationTransit panel accuses MTA of civil rights violationsCalgary transit drivers speedingINTRODUCTION: EMPHASIZE TOPIC FOR THOSE PEOPLE WHO ARE NOT IN ATTENDANCE OR COULD NOT COME TO THE EXPO ---MAKE THEM AWARE PALM TRAN/ PALM TRAN CONNECTION IS PALM BEACH COUNTIES PUBLIC TRANSIT SYSTEM AND THAT ---SLOW—SLOW--SLOW
6Actual Headlines - Transit Bus Accident Sends 6 To Hospital Transit Panel Accuses MTA Of Civil Rights ViolationsDriver Dies When Tour Bus Plunges Off I-270 RampCT Transit Bus Accident Leads To DUI ArrestCalgary Transit Drivers SpeedingINTRODUCTION: EMPHASIZE TOPIC FOR THOSE PEOPLE WHO ARE NOT IN ATTENDANCE OR COULD NOT COME TO THE EXPO ---MAKE THEM AWARE PALM TRAN/ PALM TRAN CONNECTION IS PALM BEACH COUNTIES PUBLIC TRANSIT SYSTEM AND THAT ---SLOW—SLOW--SLOWClaim: L.A. Bus Cuts Are A Civil Rights Violation
7Items That Should Already Be In Place An Agency Plan— (Highlights)The purpose of having a Plan is to ensure that all outgoing information remains consistent with the agencies policies.The plan must designate a Central Point of contact with a backup person. Public Information Officer (PIO) or equivalent.Maintain a list of influential media agentsThe PIO must build a working relationship with these agents in an effort to minimize misinformation and rumors.DURING A DECLARED COUNTY EMERGENCY THE AGENCIES PRIMARY FOCUS/RESPONSIBILITY IS THE EVACUATION OF COUNTY RESIDENTS FROM MOBILE HOME PARKS, DESIGNATED FLOOD ZONES AND THOSE INDIVIDUALS WHO HAVE A MEDICAL NEED.SLOW—SLOW--SLOW
8Preparation Timeline Timeline Based On Actions 4-5 Days From Landfall Weather ForecastStaff Discussions/Meetings3 Days From LandfallModels Predict Florida ImpactPublic Information Advisories Issued48 Hours From LandfallTropical Storm/ Hurricane Watches/Warnings are IssuedStaff Shifts to Evacuation Operations Preparation//36 – 18 Hours From LandfallOnset of wind/rain bands and more exact landfall locationimpacting Palm Beach CountyDecisions to Decrease/Cancel Next Day EOCStaff Reports to EOCStaff Operating in Full Evacuation Mode/LandfallSustained winds in excess of 40 MPHTransit Operations will be suspended. (Fixed Route and Paratransit)All ClearLess Than 40 MPH Wind and Safe Road NavigationReturn Evacuees from Shelters Back to Residences. Resume Normal Service as quickly as possible.
9Evacuation Categories Special Care Unit (SNU1) Prior Registration RequiredSpecial Needs Unit (SNU2) Prior Registration RequiredSpecial Transportation Assistance Program Red Cross Shelters. Prior Registration RequiredFor individuals residing in Mobile Homes and/or Hurricane Evacuation ZoneNursing Homes/Assisted Living Evacuation - Emergency Case OnlyHerbert Hoover Dike Evacuations Western Community Evacuation Joint Effort with School Board1260+ PRE -Registered Evacuees Within Palm Beach CountySLOW—SLOW--SLOW
10Steps We Take To Prepare Our Staff: Allow First Responders time prior to landfall to secure their residences.Ensure staff has all the needed communication devices (with back up power supplies.)Flashlights and batteries.Fuel all vehicles and identify alternate fuel sites.Communicate to each Manager, Project Manager and Supervisor exact locations and chain of command re: vehicle staging and pull out areas, and operating conditions.READ THROUGH SLIDEPREPARE NEXT SLIDE---HISTORY---SLOW—SLOW--SLOW
11Registered Clients Can Expect: A Minimum of Two Phone CallsThe First Call will be an automated call from Palm Beach County Emergency Management.The subsequent calls will be from Palm Tran CONNECTION Staff, they will:Determine if the client still needs Transportation to a ShelterConfirm All Pick Up Information i.e. complete address , how many individuals are traveling (aide)Provide an Approximate Pick Up Time of the Vehicle. They need be ready to board the vehicle when it arrives.Transportation to the closest Open Red Cross Shelter; unless they are registered to travel to the SNU1 or SNU2.Provide a vehicle that is equipped to accommodate their specific mobility needs.Unlike our Normal Service the Driver will be able to assist with their personal belongings from their residence. (IE 2nd Floor or Higher)READ THROUGH SLIDEPREPARE NEXT SLIDE---HISTORY---SLOW—SLOW--SLOW
12Lessons LearnedWhen interacting with the media never attempt to answer all of their questions immediately after an incident has occurred. All the facts are still not verified.It is always easier to add information to a story than it is to correct the information that was previously broadcast.It is better to cooperate with the media than it is to have them as your enemy. Having a poor or confrontational relationship may lend itself to sensationalized stories being developed.
13Power and ProtectionGenerator allows for a speedy post disaster start up of Service. Generators are at both Fixed Route and Connection facilities.
14Accordion ShuttersShutters installed on all Connection offices.
15Post Event Step I: Wait for “All Clear” from EOC Step II: Assessment of Damage to ResourcesEvaluate Radio CommunicationsEvaluate Damage to RoadwaysEvaluate Physical Property and AssetsStep III: Resource DeploymentStep IV: Begin Transportation for Individuals to Life Sustaining Treatment Centers (Dialysis, Wound Care)Step V: Begin Transporting Residents from Shelters to their Homes.Step VI: Resume Regular Fixed Route and Paratransit Service as Quickly as Permitted
16Summary Different Categories of Evacuation Transportation SNU1 SNU2 Special Transportation Assistance Program (Red Cross)Emergency Evacuations if RequiredHerbert Hoover Dike Evacuations (Western Community Evacuation)Transportation to Life Sustaining ClinicsBegin to Resume Normal Transit OperationsMake Transportation Part of your Family Plan
17Summary Understand who the point of contact for the media is The PIO or their representative must be cognitive of the agencies policy as it relates to dealing with the mediaNever try to complete a story with your initial assessment of an incident or accident. (facts take time to verify)With the advent of Social Media, some employees may have access to information. They must be properly educated on what they cannot publish on their personal pages.