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Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou

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Presentation on theme: "Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou"— Presentation transcript:

1 Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou September 2011

2 Overview Communicating the topic of reconciliation of work, family and private life paper, audiovisual, web, events EIGE’s approach: paper, audiovisual, web, events Strategic communication Questions? Discussion

3 Paper Strategies: Documentation in plain language Clear organisation / presentation Targeted dissemination

4 Audiovisual Strategies: Overview in plain language Testimonials Visual examples

5 Web Strategies: Concise information about the issue Announcing/marketing the issue Promoting EIGE - cross-posting, web partnerships

6 Events Strategies: Customised meetings Stakeholders as multipliers Issue-based agenda

7 State of Play Contract signed late 2010 with VRP Hill & Knowlton to build internal and External Communications Strategy Input from Experts’ Forum, 4 Regional Journalist Consultations Meetings, Journalist Task Force, EIGE Management and staff, other EU institutions and representative offices Pending EIGE Management Board’s ‘blessing (October ‘11) CommunicationStrategy

8 CommunicationStrategy Overall frame for EIGE’s communication work Generate specific action plans in focal areas EIGE internal empowerment (internal culture) Institutional visibility (about EIGE) Awareness raising / promotion of produced results Strategies:

9 CommunicationStrategy Work with the Presidency Reports Paper, web, audiovisual, events based philosophy Strategies: Awareness raising / promotion of produced results

10 Thanks! Questions ?


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