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Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng MARKETING MANAGEMENT Chaudhry Muhammad Nadeem Faisal Cell: 0305-7761061.

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Presentation on theme: "Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng MARKETING MANAGEMENT Chaudhry Muhammad Nadeem Faisal Cell: 0305-7761061."— Presentation transcript:

1 Blekinge Institute of Technology SE Karlskrona MARKETING MANAGEMENT Chaudhry Muhammad Nadeem Faisal Cell: B- Url:

2 Blekinge Institute of Technology SE Karlskrona Components Of Modern Marketing Information System Components of Modern Marketing Information System The marketing Information system Consists on peoples, equipment and procedure & it relies on Company Internal record, Market Intelligence activities (competitor Intelligence, BI) and market research. The market information system should me a cross between what manager think they need, what they really need and what economically feasible. In imperial research regarding the mangers needs see in table 3.1

3 Blekinge Institute of Technology SE Karlskrona Components Of Modern Marketing Information System Internal Record and Marketing Intelligence The marketing manager rely on internal report of orders, sales, price, cost, inventory level, receivable and payable by evaluating them got the opportunities and Problems. The Order-to-Payment Cycle The heart of payment to cycle system. Sales representative, dealers and customer send orders to the firm. The sales department prepare invoices, transmit to the various departments out of stock items. Shipping items and generate shipping and billing documents to go to various departments

4 Blekinge Institute of Technology SE Karlskrona Components Of Modern Marketing Information System Internal Record and Marketing Intelligence Sales Information System Marketing manager need timely and accurate reports on the currents sale.


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