Primary Market Research ALSO - I came across another problem in my research… Customer end – several shops spoken to (informal interviews). To determine requirements and demand levels. Supplier end – currently establishing contact with major operators to interview them with regards to price transparency and database usage. Critical to business model.
Supplier Problems Cont. Some (spelt ‘many’) wholesale operators are maybe allegedly supposedly perhaps a little less than legitimate in the eyes of the government. = ‘Very good’ prices + A phobia of price transparency
Issues: 1 – Do I contact them? 2 – How to contact them? 3 – What do I ask? 4 – Security? JAS
Things to do TECHNOLOGY – Contact with IT companies to develop requirements and costs for database and internet systems. SUPPLIERS - Illegitimate suppliers may be researched by use of secondary research materials and possible primary research. Legitimate suppliers will be the main target. Mainly interviews. They have a serious effect on the business model. CUSTOMERS - Detailed customer research (interviews and questionnaires) to determine requirements – will focus on mainly off- license/newsagents within the scope of this business plan. MARKETING – Current list of trade press and websites established – pricing being established currently.