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Downtown Radio / Cool FM Media Pack. Transmission Area Population: 1,455,000 adults.

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Presentation on theme: "Downtown Radio / Cool FM Media Pack. Transmission Area Population: 1,455,000 adults."— Presentation transcript:

1 Downtown Radio / Cool FM Media Pack

2 Transmission Area Population: 1,455,000 adults

3 Commercial BBC All Radio Provincewide: Weekly Reach Source: Rajar 2013 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s

4 Local National Commercial Radio Provincewide Weekly Reach Source: Rajar 2013 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s

5 Commercial Radio Provincewide: Share of Hours 57% Source: Rajar 2013 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Hours Based on 12 month data on individual TSA’s

6 28 32 23 27 35 38 27 33 Downtown Radio 1 and 4 week reach % RAJAR 2013 Q3 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM 30

7 Source: RAJAR 2013 Q3 Downtown Radio TSA ALL ADULTS 15+280,500 ALL MEN127,000 ALL WOMEN153,000 15 – 2432,000 25 – 3441,000 35 – 4455,000 45 – 5462,000 55+91,000 ABC1106,000 C2DE174,000 Downtown FM Weekly Reach

8 Transmission Area Population: 1,001,000 adults – 69% of total area

9 Local Commercial Radio Cool FM Area Market Share of Hours 56% Based on Total Hours Listened Source: RAJAR 2013 Q3 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA

10 Source: RAJAR 2013 Q3 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA Cool FM TSA Weekly Reach Local National BBC

11 57 55 59 8385 70 51 17 62 52 Cool FM 1 and 4 week reach % Source: RAJAR 2013 Q3 Base: 97.4 Cool FM TSA

12 ALL ADULTS 15+399,000 ALL MEN186,000 ALL WOMEN213,000 15 – 24103,000 25 – 34115,000 35 – 4485,000 45 – 5461,000 55+35,000 ABC1211,000 C2DE188,000 Cool FM Weekly Reach Source: RAJAR 2013 Q3 Base: 97.4 Cool FM TSA

13 60 58 62 72 73 72 60 37 63 57 Downtown & Cool FM Combined 1 and 4 week reach % RAJAR 2013 Q3 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

14 Downtown & Cool FM Combined Weekly Reach RAJAR 2013 Q3 Downtown Radio TSA *Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM ALL ADULTS 15+612,000 ALL MEN286,000 ALL WOMEN326,000 15 – 24126,000 25 – 34134,000 35 – 44129,000 45 – 54107,000 55+117,000 ABC1288,000 C2DE323,000


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