1. Samsung HTV 2009 Line-up Samsung Europe - EHQ

2. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 1 Agenda 2009 Roadmap ECO

3. Samsung HTV 2009 Line-up Product Update

4. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 3 Roadmap 6 3 4 5 2008 2009 Hotel Function Clock, 2 HDMI A450 5 32 40 26 37 Ready, 50Hz S81 3 22 Ready RJ-12 Only FHD, ToC 1 USB 2.0 5 3240 5246 22 A650 B550 5 40 37 32 ToC, DVB-C/T(MPEG 2/4), RJP, Power Supply for SBB, Bathroom Speaker. 2 HDMI 46 B457 26 4 32 DVB-C/T(MPEG 2/4), Clock RJP, Power Supply for SBB, Bathroom Speaker. 2 HDMI 37 22 19 B450 4 DVB-C/T(MPEG 2/4), RJP, Bathroom Speaker, 2 HDMI 2632 *19”, 22” White/Black variation

5. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 4 Line-up Differentiation Hotel Function Hotel Function TOC/ Design Panel Connectivity Energy Saving USB Clone 457H PMOLED Clock RJ12 Jack RJP Bathroom SPK Power Supply DC 12V/5V Hospital Solution Normal HD 2 HDMI Yes Secure Remote 550H USB Clone RJ12 Jack RJP Bathroom SPK Power Supply DC 12V/5V ToC FHD Hospital Solution 2 HDMI Yes Secure Remote USB Clone 450H RJ12 Jack RJP Bathroom SPK Hospital Solution Normal HD 2 HDMI Yes Secure Remote

6. Samsung HTV 2009 Line-up Product Features

7. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 6 – C/T & Analogue Tuner  Single chip tuner  DVB bouquet  T – Terrestrial  C – Cable  MPEG 2 – SD  MPEG 4 – HD  Seamless channel list between analogue and digital DVB Channel List Analogue Channel List + Programme list

8. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 7 450  19” 22” 26” 32”  DVB-T/C MPEG2/4  HD Ready – 720p (1080i)  Bathroom Speaker  Side and rear HDMI  Jack Pack Compatibility  USB Cloning  Hospital Solution  Secure Remote  19” 22” White/Black 450 Features Design – Deco Variation : Bottom Red

9. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 8 457  22” 26” 32” 37”  DVB-T/C MPEG2/4  Information Clock Display  HD Ready – 720p (1080i)  Bathroom Speaker  Side and rear HDMI  12V or 5V Power Outlet  Jack Pack Compatibility  USB Cloning  Hospital Solution  Secure Remote 457 Features Design – Deco Variation : Bottom Red

10. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 9 550 550 Features  32” 37” 40” 46”  DVB-T/C MPEG2/4  Full HD – 1080p  Side and rear HDMI  Bathroom Speaker  12V or 5V Power Outlet  USB Cloning  Jack Pack Compatibility  Secure Remote  Hospital Solution Design - Charcoal Gray

11. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 10 Hotel Mode Plug & Play With the TV powered on use the following key sequence to enter desired hotel menu. For post plug & play access. Interactive Menu INFO+MENU+0+1+EXIT Standalone Menu MENU+MUTE+1+1+9+Enter Instant Cloning  Exit hotel plug and play  Plug in USB with master TV settings  Press enter on RC for more than 5 seconds to initiate cloning Short Cut Key Sequence

12. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 11 Hotel Plug & Play Example

13. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 12 Remote Control Remote Function  Alarm Key added next to “0” key, alarm can only be set once (no repeat function)  The following keys will be blocked in hotel mode: -Menu, Tools, SRS, P.Size, Dual  Secure battery cover POWER TV PRE-CH MENU FAV.CHCHLIST P SOURCE MUTE DUAL SRS SUBT. TTX/MI X GUIDE P.SIZE TOOLS RETUR N EXI T INFO ALARM

14. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 13 Secure Battery Compartment Support secure remote-control to prevent theft of battery 450/ 457 / 550 Hole for screw in the remote control body

15. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 14 450/455 Clock Brightness Improved PMOLED Clock 450 Clock Brightness  Cabinet resin transmission  VOC “Clock display is too dark”  Cabinet resin transmission  Counter plan to increase transmission of cabinet

16. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 15 Alarm and Message Symbols Alarm symbol for wakeup Message symbol (supported by Samsung Protocol) Information Display

17. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 16 PMOLED Back Up Power 2008 VOC  Master power off with Key Card  Reset time data  Manually set time again 2009 Solution  Implement back up power circuit  After master power off time, the time is retained internally  Information clock display will switch off and will display the correct time when main power is resumed.

18. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 17 Hotel Logo USB Upload File size 256Kb max Resolution 1920x1080 FHD 1366x768 HD ready Display time out setting File must be saved as “samsung.jpeg” Hotel Logo

19. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 18 Cloning USB Cloning Uploading Downloading Uploading Clone remote analogue model 2008 USB Cloning DTV model 2009

20. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 19 Hospital Solution A code B codeC code Supports up to 10 different remote key codes 450/ 457 / 550

21. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 20 Standalone Hotel Menu Options

22. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 21 Interactive Hotel Menu Options

23. Samsung HTV 2009 Line-up ECO

24. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 23 ECO  ECO Roadmap  Power Saving  Energy Saving Mode  Recyclables

25. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 24 ECO Roadmap Naturally degradable Foamed-film High-foaming Packing Cushion-less packing X X X 50 X 70 2008 2009~ Loading Quantity (40ft) 575g 410g 110ea 180ea Depth 10% ↓ Mass 65%↓ 5.5kg 4kg Reduction of Boxing Size (46”) Eco-Friendly Packages ※ BFRs : Brominated Flame Retardants, Emitting Endocrine disruptor Energy Saving 180W 140W 100W↓ 120W 80W ↓ 160W LCD TV 245W 208W 230 W LED TV ( 46” ) Tier2 Revision Eco-Friendly Materials Remote Control : Bio Plastic (pilot launch) Development - Bio Plastic (naturally degradable) - Recycle Resin PVC & BFRs 100% Free (all materials) ToC - RoHS free - VOC free - BFRs free PDP : Lead Free (Pb-free paste) LED TV : Mercury Free Lamp LED TV : Recycle Resin (pilot launch in USA) 20092008 2010-11

26. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 25 Power Saving Accumulated Power Consumption - Automatically control BLU (Backlight unit) current according to Image (Y mean) by optimizing (reduce) peak contrast for darken room environment. - Also help to reduce accumulated power consumption Y_mean (APL) Pd (W) Backlight control

27. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 26 Energy Saving Mode - Reduces the power consumption by adjusting the backlight brightness. This also enhances the black level. - Select from Off / Low / Medium / High Energy saving : Off Energy saving : LowEnergy saving : Medium Energy saving : High 20 60 80 100 Duty (%)* 330120Medium 18060High 440 160 Low 550200Off Brightness (nits)*Power (W)*Function * Approx

28. Samsung Hotel TV - Europe Samsung HTV 2009 Line-up 27 Recyclables Comparison 25.7 / 33.7 Kg31.0 KgGross 20.2 / 25.7 Kg26.0 KgNet Samsung, 6 series (40”/46”)Not SamsungModel Layout complexity comparison : Not Samsung vs Samsung Recyclables comparison (Net/gross weight) Samsung, 6 series Not Samsung

29. Samsung HTV 2009 Line-up Thank you