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Samsung TV Screens October 2010. Samsung TV Screens Fieldwork conducted at Heathrow Airport –T1: 34 resps –T3: 43 resps –T5: 21 resps Face-to-face questionnaire.

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Presentation on theme: "Samsung TV Screens October 2010. Samsung TV Screens Fieldwork conducted at Heathrow Airport –T1: 34 resps –T3: 43 resps –T5: 21 resps Face-to-face questionnaire."— Presentation transcript:

1 Samsung TV Screens October 2010

2 Samsung TV Screens Fieldwork conducted at Heathrow Airport –T1: 34 resps –T3: 43 resps –T5: 21 resps Face-to-face questionnaire 7 th – 22 nd October 2010 Measurement and Recall of:- –TV Screens Awareness –Samsung Brand attribution –Samsung Brand Values Test

3 “The screens are sponsored by an electronics company. Do you know which company sponsors them?” Prompt: “The screens were sponsored by Samsung, do you remember now?” Base: Those who recalled the screens

4 “What would you like to watch on the plasma/LCD screens?” 75% wanted to watch BBC News 24 Prompted show-card Base: Those who recalled the screens %

5 “Do you think it is a good idea to have a plasma/LCD screen to watch TV programmes on in this area?” % % of all respondents think the screens a good idea

6 “If you were buying a TV, how likely would you be to consider Samsung having seen the TV screens?” %

7 “Here are some comments made about the Samsung TV screens. Do you agree or disagree?” Agree % This type of sponsorship gives Samsung more prestige93% The sponsorship indicates they are market leaders53% The sponsorship indicates they care about their customers33% I feel closer to Samsung as they are spending money providing entertainment for travellers 20%


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