1. Current regulatory measures Ofwat water efficiency targets Save 115 million litres per day by 2014/15 (0.8%of DI) Part G Building Regulations (new homes) Design for 125 litres/person/day (CSH level 1/2) Code for Sustainable Homes (new homes) Level 3/4 - 105 litres/person/day Level 5/6 – 80 litres/person/day Water Fittings Regulations (all buildings)

2. Prospects for domestic regulation Coalition Government approach is for less, rather than more, regulation Big Society voluntary measures driven by industry – labelling, nudge achieve water efficiency goals while avoiding additional regulatory burdens

3. Product labelling Enables consumers to make better informed choices Example of industry taking the lead, delivering benefits to consumers and industry Example of Bathroom Manufacturers Association Label

4. Behaviour Change Key to water efficiency Small steps can add up to big savings Some excellent examples of delivering these messages at a local level eg Tap into Savings Delivery by trusted intermediaries eg Plug It pilot with plumbers

5. Green Deal Hot water 23% of home carbon emissions Linking energy and water retrofits major step forward Opportunities to work with GD providers eg M&S, BG, B&Q

6. Prospects for EU regulation EC Blueprint for Water to identify need ? Water use expected to feature strongly Role for more product standards ? Resource efficiency strategy Eco-label ? Taps and showers – under development Toilets & urinals – just starting