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BLOG Elaine Garcia & Mel Brown Plymouth College of Art.

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1 BLOG Elaine Garcia & Mel Brown Plymouth College of Art


3 BLOG WEB LOG WEBLOG WE BLOG BLOG Existed in basic form since the mid-90s, from travel diaries to a log of URLs you want to save or share. By the end of the decade this soon extended to news and reference blogs, audio and video blogs – everything that forms part of modern blogging was more or less in place by the turn of the century.

4 WHAT ARE BLOGS? blog Pronunciation: /bl ɒɡ / noun “A personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis” Oxford Dictionaries (2011)

5 WHAT ARE BLOGS? “A blog is a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors. Blogging is the act of creating, composing, and publishing this content; and a blogger is the person behind the curtain.” (Stone, 2004)

6 Online diary/archive/portfolio, where each ‘post’ is titled and dated. Posts can include text, image & film, and you can tag each post with keywords. People can make comments. They can be customised. Blog Etiquette - hyperlinks to other web sources. There are permalinks for every single post that never change. WHAT ARE BLOGS?

7 Main Benefits: Allow de-centralised, distributed and yet interrelated publication Any time, any place Multiple audiences Socially-transformative and democratizing potential (Herring et al, 2004) Promote Social Interaction Innovative Knowledge Sharing Flexible Media (mobile, tablets, web, etc) No knowledge of HTML required Content Management System

8 Main Types:  Filter Blogs  Notebook Blogs  Personal Blogs Reasons for blogging:  Information Sharing  Reputation Building  Personal Expression  Authentic audiences WHAT ARE BLOGS?

9 BLOG SYSTEMS Blogger MoveableType Wordpress Tumblr Typepad Live Journal Squarespace Open Salon Xanga Blog Software Review - Top Ten Reviews

10 TWITTER Micro blogging site 140 characters 300 million users (June 2011) 300 million tweets (June 2011) 1.6 billion searches (June 2011) Reportedly key in events such as the Arab Spring, events in Pakistan and UK privacy injunctions scandals

11 THE BLOGOSPHERE TECHNORATI State of the Blogosphere 2004 - 2011 Top 100 Blogs

12 THE LONG(ER) TAIL – CHRIS ANDERSON  Before Digital Economy there were “hits” and “misses”  Within the Digital Economy there are millions of niche markets  Rather than the 80/20 rule we now have the 98% Rule  Reveals the hidden majority  Moved away from the “tyranny of the local audience”  The distribution chart now looks very different…..


14 BLOGGING ENGAGEMENT  Writing  Reading  Commenting 1. 2. 3. ttp:// 2 3 1

15 USE OF BLOGS IN EDUCATION  Learning Journals  Knowledge Logs  Portfolios  Collective Blogs  Assessment  Knowledge Sharing  Task Management Blogs  Information gathering  Social Interaction  Communication

16 SKILLS DEVELOPED IN BLOGS  Improved reading and writing  Reflective reading and writing  Creative thinking  Information and Knowledge collection skills  Validity and reliability testing  Using new technologies  Critical thinking  Ability to develop knowledge communities  Working collaboratively  Peer facilitated learning  Giving and receiving feedback  Value of and respect of others points of view  Developing a writing style









25 PDP BLOGS PDPs are HE students’ Personal Development Plans - an opportunity for them to reflect upon the skills and experience in development throughout the Programme.

26 PDP BLOGS PDPs are HE students’ Personal Development Plans - an opportunity for them to reflect upon the skills and experience in development throughout the Programme.

27 Students set up their PDP blogs early on within their YR1 work based learning module. They begin by considering what skills they are developing over those first few months, posting images which, alongside talking about and reflecting upon their work, will also visually reveal their development. They will also use the blog to track any activities that they undertake to secure and engage with work based learning activities and experiences. We ask them to set up their blog through – a very straightforward process and one of the more user friendly sites. PDP BLOGS

28 We ask them to name their blog: ‘pdp-firstnamelastname’ (eg. The first thing most students do is spend time customising their blog to make it their own. Once it has been set up they email us a link (or send an invite if they want it to remain a closed or private blog where only certain readers have ‘permission’ to access it) Blog Etiquette and we remind them to be professional & sensible (this is for others to view – whether that’s staff, peers, family, friends or a wider public. PDP BLOGS

29 Some posts are directed/initiated by staff. For example, for their first posts they post a favourite image they have created (could be from a previous course, produced over the Summer, or work created in the first few weeks on our Programme) and they are asked to answer the following questions: What skills do you arrive with? Why did you choose Illustration? What area of illustration most inspires you? PDP BLOGS





34 BLOGS From PDP blogs… to professional blogging.



37 REFERENCES Downes, S (2004) Educational Blogging. EDUCAUSE, 2004 (Sept/Oct). pp14-26 Herring, S., Scheidt, L., Bonus, S. & Wright E. (2004) Briding the Gap: A Genre Analysis of Weblogs, 37 th Hawaii International Conference on Systems Sciences. Hawaii IEEE Oxford Dictionary (2011) Definition of Blog available at Accessed 13/01/12 Rettberg, J.W. (2008) Blogging. Digital media and society series. Cambridge: Polity Stone, B (2004) Who let the blogs out? : a hyperconnected peek at the world ofWeblogs. 1 st edn: New York: St. Martin’s Griffrn Technorati (2011) The State of the Blogosphere Available at Accessed 13/01/12 Top Ten Review (2011) Blog Software Review available at http://blog-software- Accessed 13/01/12http://blog-software-

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