●Late/middle aged, married couples ●Teenage children ●Expensive, detached houses ●Luxury cars ●Very high incomes, investments ●Top professions, senior managers ●Well educated ●Waste & Recycling ●Environmental services ●Highways ●Preferred Communication Channel - Web Segments A & B - Extremely wealthy professionals - Financially secure older couples - 24.3% of households Understanding Your Customers
●The Neighbourhood Champions scheme is a network of volunteers throughout Harrow whose role is to inform us about everyday street level issues such as litter, graffiti, fly-tipping, ASB and broken street lamps that they see in their own streets. ●A joint initiative between Harrow Council and the Metropolitan Police. ●This scheme is about getting the community involved to help highlight street level issues so something positive can be done about them. ●It isn’t about spying or informing on neighbours and other residents. ●The scheme was initially launched in Spring 2010 and there are currently 1,000 Neighbourhood Champons in operation What is a Neighbourhood Champion?