1. Horticultural professions Sustainability Training1 Growing for the Future Professional Practice for Sustainable Development

2. Horticultural professions Sustainability Training2 Objectives How social and environmental considerations will have an increasing impact on the horticultural industry The new business reality and the associated risks and opportunities Tools to respond positively to this developing agenda

3. Horticultural professions Sustainability Training3 Programme Introduction Introductory activity to SD Changes in the industry Joined up practice Problem solving the sustainable way Case studies Action planning Review and close

4. Horticultural professions Sustainability Training4 Introduction

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8. Horticultural professions Sustainability Training8 Sustainable development “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs” UN Commission on Environment and Development (The Brundtland Report) 1987

9. Horticultural professions Sustainability Training9 UK Government Social progress which recognises the needs of everyone; effective protection of the environment; prudent use of natural resources; and maintenance of high and stable levels of economic growth and employment. –A better quality of life, a strategy for sustainable development for the UK. May 1999

10. Horticultural professions Sustainability Training10 Sustainability Sustainability is a goal. We are trying to mover closer through sustainable development actions. Sustainable development is controversial because there is often disagreement on the best way to make progress - or even if we should try.

11. Horticultural professions Sustainability Training11 Sustainability ecological economicsocial

12. Horticultural professions Sustainability Training12 Sustainable development ecological limits economic limits social limits

13. Horticultural professions Sustainability Training13 Sustainable agriculture The Government identified eight key principles for sustainable farming and food in its response to the Curry Report. eg “Respect and operate within the biological limits of natural resources especially soil, water and biodiversity.” Facing the Future, DEFRA, 2002

14. Horticultural professions Sustainability Training14 Sustainable agriculture Maintaining the land as though you or your family were going to be relying on it forever.

15. Horticultural professions Sustainability Training15 Change in the industry

16. Horticultural professions Sustainability Training16 Change in the industry “Geest remains confident that (salad sales) demand will continue to grow as consumers become increasingly health conscious and as the range of salad offerings becomes more varied.” –http://www.foodproductiondaily.com/news/ng.asp?id=30148

17. Horticultural professions Sustainability Training17 Change in the industry “The health secretary, John Reid, today appeared to rule out a ban on junk food advertising aimed at children, though he hinted there would be some government ‘intervention’ to tackle the problem.” –http://politics.guardian.co.uk/publicservices/story/0,11032,1301722,00.html

18. Horticultural professions Sustainability Training18 Change in the industry  Dietary guidelines  Eat a variety of foods  Maintain healthy weight  Choose a diet low in fat, saturated fat, and cholesterol  Choose a diet with plenty of vegetables, fruits, and grain products  Use sugars only in moderation  Use salt and sodium only in moderation  If you drink alcoholic beverages, do so in moderation

19. Horticultural professions Sustainability Training19 Change in the industry Global consumption of water is doubling every 20 years –10% used by people –65% used by industrial agriculture –25% used by industry 1 billion people already suffer from a shortage of fresh water If everyone adopted a western lifestyle we would need five earths to support us!

20. Horticultural professions Sustainability Training20 Change in the industry World population actual and projections Sources: UN median projection 2025 Politics of the Real World

21. Horticultural professions Sustainability Training21 Change in the industry

22. Horticultural professions Sustainability Training22 Change in the industry Corporate Social Responsibility (CSR) –“winning businesses of the 21 st century should not only add value to themselves but to the rest of society as well” Encouraging Responsible Business David Irwin

23. Horticultural professions Sustainability Training23 Change in the industry What will be the major changes in your work over the next 20 years What are the causes of those changes –Internal to horticulture –External to horticulture What are the implications for you?

24. Horticultural professions Sustainability Training24 Change in the industry

25. Horticultural professions Sustainability Training25 Joined up practice

26. Horticultural professions Sustainability Training26 Joined up practice What is a system? What is systems thinking? What is the link to sustainable development? Conceptual models to assist planning and action Implications for land based sector

27. Horticultural professions Sustainability Training27 What is a system?

28. Horticultural professions Sustainability Training28 Joined up practice Everything affects everything else There is no such thing as a free lunch

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31. Horticultural professions Sustainability Training31 Links to SD Managing economic, ecological and social systems Goals of sustainable development –economic growth –environmental /ecological diversity –social / cultural well-being and equity locally and globally - for present and future generations

32. Horticultural professions Sustainability Training32 Models for SD The Natural Step - 5 capitals model –Natural Capital –Human Capital –Social Capital –Manufactured Capital –Financial Capital Is it good for business, good for society and good for the environment?

33. Horticultural professions Sustainability Training33 Natural Capital What does it mean? –the natural resources (energy and matter) and processes needed by businesses to produce products and deliver services Why is it important? –everything will draw on or impact on the natural environment in some way

34. Horticultural professions Sustainability Training34 Social Capital What does it mean? –value added to a business from human relationships, partnerships and co- operation Why is it important? –economies rely on social interactions to achieve their objectives

35. Horticultural professions Sustainability Training35 Human Capital What does it mean? –the health, knowledge skills, intellectual outputs, motivation and capacity for relationships Why is it important? –businesses depend on individuals to be motivated and skilled to be successful

36. Horticultural professions Sustainability Training36 Manufactured Capital What does it mean? –material goods and infrastructure which contribute to production or service provision (tools, technology) Why is it important? –important that how things are developed / delivered is sustainable - using innovation

37. Horticultural professions Sustainability Training37 Financial Capital What does it mean? –productive value of the other capitals which exist in a form of currency which can be owned or traded Why is it important? –this is the traditional and primary measure of business performance.

38. Horticultural professions Sustainability Training38 PP4SD Framework 8 basic principles, eg –Any materials mined from the Earth should not exceed the environment’s capacity to disperse, absorb, recycle, or otherwise neutralise their harmful effects to humans and the environment. –Social progress and justice should recognise the needs of everyone.

39. Horticultural professions Sustainability Training39 Mapping the system

40. Horticultural professions Sustainability Training40 The garden centre pot & plant From source to compost Social, economic and environmental impacts Positive and negative

41. Horticultural professions Sustainability Training41 Product mapping 1

42. Horticultural professions Sustainability Training42 Problem solving

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47. Horticultural professions Sustainability Training47 Problem solving Sustainable approaches –Participatory –Inclusive –Precautionary –Scientific –Equitable –Acceptable –Long lasting –Economic

48. Horticultural professions Sustainability Training48 Case studies

49. Horticultural professions Sustainability Training49 Case studies Read case study and prepare a presentation containing the following –Background on the business 10% –What they say they have done 30% –What can we learn from the case study 60%

50. Horticultural professions Sustainability Training50 Case studies Timing –25 minutes to read, discuss and prepare feedback –25minutes for feedback and discussion –15 minutes to discuss how this relates to my work

51. Horticultural professions Sustainability Training51 Action planning

52. Horticultural professions Sustainability Training52 Action Planning Sphere of concern Sphere of influence What can I do?

53. Horticultural professions Sustainability Training53 Action Planning Is this an important topic? Reflect on this course and your work –identify the most important area of your work in which you can make changes –identify 3 things that you can do/start doing to contribute to this agenda write them down talk them through with a colleague to ensure they are challenging but achievable

54. Horticultural professions Sustainability Training54 Action Planning To help you do the things that you have identified –what should others do more of ? –what should others do differently ? What are your education and training requirements?

55. Horticultural professions Sustainability Training55 Additional images These additional images are for use as required, they provide alternative stimulus material.

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