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Children’s diets: Finding solutions Dr Carrie Ruxton Principal Nutrition Consultant.

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Presentation on theme: "Children’s diets: Finding solutions Dr Carrie Ruxton Principal Nutrition Consultant."— Presentation transcript:

1 Children’s diets: Finding solutions Dr Carrie Ruxton Principal Nutrition Consultant

2 The Dilemma What children want to eat What experts think children should eat What parents want children to eat Products

3 Versus Evil food industryGood consumer groups

4 What is industry for? 1.Value for money for consumers 2.Good prospects for employees 3.A fair return for shareholders

5 Unhelpful tensions Continual polarisation between industry and public interest groups with Government and consumers in middle Danger of moving too far towards either model Must take public with you to succeed

6 Parents feed pupils through gates Parents climb through an overgrown garden to make their deliveries. Pupils at a South Yorkshire school are being fed fish and chips through the gates by parents who say the canteen is not providing what their children want. Mintel report: 48% of consumers fed up with being told what to eat

7 Way forward All should accept need to improve children’s nutrition and food choice Do it gradually starting with most important e.g. fruit & veg Dialogue & common ground between industry and pressure groups vital Both have responsibility to persuade the consumer rather than preach


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