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Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212.

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Presentation on theme: "Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212."— Presentation transcript:

1 Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212

2 Bridging the gap between SEO & PR

3 Who manages SEO strategy?

4 Nobody

5 Who manages SEO strategy? Nobody Internal – Digital – Marketing – Dedicated resource

6 Who manages SEO strategy? Nobody Internal – Digital – Marketing – Dedicated resource External – SEO – Digital – PR

7

8 Building relationships

9 What do SEO people care about? 2011 Search Engine Ranking Factors

10 In English… On-PageOff-Page Links ContentArchitecture

11 What YOU should be doing to help

12 On-page copy

13 Off-page copy

14 Social media channels

15 But balance is important!

16 What else can you offer? High authority links – Mainstream media – Blogs, communities – Partnerships

17 What else can you offer? High authority links – Media coverage – Blogs, communities – Partnerships Quality content – Text – Video – Infographics

18 What else can you offer? High authority links – Media coverage – Blogs, communities – Partnerships Quality content – Text – Video – Infographics Social media – Owned channels – Viral buzz

19 What they can do for you

20 Thank you.


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