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Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212
Bridging the gap between SEO & PR
Who manages SEO strategy?
Who manages SEO strategy? Nobody Internal – Digital – Marketing – Dedicated resource
Who manages SEO strategy? Nobody Internal – Digital – Marketing – Dedicated resource External – SEO – Digital – PR
What do SEO people care about? 2011 Search Engine Ranking Factors http://www.seomoz.org/article/search-ranking-factors
In English… On-PageOff-Page Links ContentArchitecture
What YOU should be doing to help
Social media channels
But balance is important!
What else can you offer? High authority links – Mainstream media – Blogs, communities – Partnerships
What else can you offer? High authority links – Media coverage – Blogs, communities – Partnerships Quality content – Text – Video – Infographics
What else can you offer? High authority links – Media coverage – Blogs, communities – Partnerships Quality content – Text – Video – Infographics Social media – Owned channels – Viral buzz
What they can do for you
Thank you. firstname.lastname@example.org
Viral SEO Services Your Gateway To The World Free SEO Consultation Toll Free Call A Managed Outsource Solutions.
Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 23, :00am – 10:30am.
Off Page SEO 3 Parts: Keyword Research (Start) On Page SEO (Getting Ranked – but not always enough) Off Page SEO (Ensure Your Rankings)
Digital Media Marketing Campaign Rick E. Norris – An Accountancy Corporation – Case Study.
Utilizing Content to Expand Your Brand Utilizing Content to Expand Your Brand By AK
Chapter 9 Marketing communications using digital media channels
OFF Page SEO Tips & Tricks Step By Step By IT Team of SlideLearn.com.
SEO OVERVIEW BY CONVURGENCY INC.
Social Media for Traffic + SEO How to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings Rand Fishkin,
Submitted by: Smash Interactive
Link building or “Off Page SEO” is more important than on page SEO. Google puts a lot of ranking weight on incoming links to your website. Links to your.
Think Digital, Think Ally Digital Media 1of19 SEO Press Release Strategy 2015.
Sign up for Class Schedules and Updates Sign up for Class Schedules and Updates: Text SEOCLASS to Social and SEO: Hand in Hand
What Is SEO? Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in.
Link Development - Attracting & generating the right links Lisa Myers CEO, Verve #EdgeBristol.
A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.
PageRank is an algorithm used by the Google Search engine to determine the importance of a website and certain pages on that website. It works by counting.
DIGITAL MARKETING PRICING PACKAGES
Search Engine Optimization (SEO) Blog marketing marketing Affiliate marketing Viral marketing Digital Assets Optimization Search.
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