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Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212
Bridging the gap between SEO & PR
Who manages SEO strategy?
Who manages SEO strategy? Nobody Internal – Digital – Marketing – Dedicated resource
Who manages SEO strategy? Nobody Internal – Digital – Marketing – Dedicated resource External – SEO – Digital – PR
What do SEO people care about? 2011 Search Engine Ranking Factors
In English… On-PageOff-Page Links ContentArchitecture
What YOU should be doing to help
Social media channels
But balance is important!
What else can you offer? High authority links – Mainstream media – Blogs, communities – Partnerships
What else can you offer? High authority links – Media coverage – Blogs, communities – Partnerships Quality content – Text – Video – Infographics
What else can you offer? High authority links – Media coverage – Blogs, communities – Partnerships Quality content – Text – Video – Infographics Social media – Owned channels – Viral buzz
What they can do for you
Viral SEO Services Your Gateway To The World Free SEO Consultation Toll Free Call A Managed Outsource Solutions.
Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 23, :00am – 10:30am.
Off Page SEO 3 Parts: Keyword Research (Start) On Page SEO (Getting Ranked – but not always enough) Off Page SEO (Ensure Your Rankings)
Digital Media Marketing Campaign Rick E. Norris – An Accountancy Corporation – Case Study.
Utilizing Content to Expand Your Brand Utilizing Content to Expand Your Brand By AK
Slide 9.1 Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, 5 th edition © Pearson Education Limited 2013 Chapter 9 Marketing communications.
OFF Page SEO Tips & Tricks Step By Step By IT Team of SlideLearn.com.
SEO OVERVIEW BY CONVURGENCY INC.
Social Media for Traffic + SEO How to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings Rand Fishkin,
Submitted by: Smash Interactive
Link building or “Off Page SEO” is more important than on page SEO. Google puts a lot of ranking weight on incoming links to your website. Links to your.
Think Digital, Think Ally Digital Media 1of19 SEO Press Release Strategy 2015.
Sign up for Class Schedules and Updates Sign up for Class Schedules and Updates: Text SEOCLASS to Social and SEO: Hand in Hand
What Is SEO? Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in.
Link Development - Attracting & generating the right links Lisa Myers CEO, Verve #EdgeBristol.
A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.
PageRank is an algorithm used by the Google Search engine to determine the importance of a website and certain pages on that website. It works by counting.
DIGITAL MARKETING PRICING PACKAGES
Search Engine Optimization (SEO) Blog marketing marketing Affiliate marketing Viral marketing Digital Assets Optimization Search.
SEO Who knew 3 letters could mean so much?. What is SEO? Search Engine Optimization (SEO) is the practice of improving and promoting a web site in order.
Client Presentation. Agenda Search Engine Optimization (SEO) Social Media Facebook Ad Test Key Digital Strategies & Tactics Suggested Plan.
XL Internet Marketing Marketing Strategy with Internet.
Building Your Business On The “Distributed Web” Local Internet Domination!
DISSEMINATION STRATEGY. What is the purpose of dissemination? promoting the project and activities within it - ensuring appropriate visibility informing.
Do You Dread The Chore of Link Building for SEO Benefits? What do you love doing? Most webmasters, marketers, and probably you, prefer creating content.
SATISNET SEO SERVICE 100% Customer Satisfaction 77% Client Retention Ratio Growing at the rate of 15% consistently projects delivered successfully.
An Introduction to the Digital Industry BUBBLE JOBS LTD
YouTube SEO. Several business owners already know about the profits of using the social media for marketing purposes.
What’s Your Digital Marketing Strategy?. What is Digital Marketing? Computers Tablets Phones Social networks Traditional (Radio, TV) Ease of use.
Kat & Mouse | katandmouse.com | facebook.com/katandmouseo Blogging + SEO It’s more than just a title tag. By Kathy Long, SECRO (Search Engine Conversion.
Will Social Media Help In SEO Ranking ? Tips From Nexevo Technologies
Search Engine Marketing (Miami) – Blogs, SEO and Social Media
Google, Bing, MSN, Yahoo! and many more!. How useful are search Engines? We discussed some of the techniques involved in the previous lesson. Search Engines.
Link Building Rudy Dallal Based on a Bruce Clay Incs post:
Off-Site SEO to Improve Your Website’s Page Rank Straight Up Marketing.
Inbound Marketing 101 Mike Volpe VP Marketing HubSpot March 2009 | ANPI Annual Meeting Preview.
On Page SEO (Search Engine Optimization) 3 Pieces – Keyword Research / On Page / Off Page Find a Keyword That is worth ranking for, then optimize it (Show.
Blogging for Business Lesley Morrissey. Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated.
Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.
Our Process Project Summary Website Audit This option is an update and one time optimization of your existing website. We will modify and update your.
Digital Marketing Strategy by BCP Design. Digital Marketing Strategies In a digital age, where most users have computers and mobile devices, accessing.
Search Engine Optimization. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search.
SEO services company in India
Team Brontosaurus Knight Digital Media Center December 8, 2007 Knight Digital Media Center December 8, 2007.
Through the Linking Glass How a Successful Campaign Can Bring Otherworldly Rankings Rebecca Kelley.
Intent MediaWorks, Inc. Atlanta, New York, Los Angeles Atlanta, New York, Los Angeles File Sharing & Social Networks Technology for the New Digital Lifestyle.
Get Affordable Online Marketing Services To Grow Your Online Business –Evirtual Services
1 SEARCH ENGINE OPTIMIZATION AT Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.
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