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The Future of the PR Industry Platforms and Channels Richard Houghton.

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Presentation on theme: "The Future of the PR Industry Platforms and Channels Richard Houghton."— Presentation transcript:

1 The Future of the PR Industry Platforms and Channels Richard Houghton

2 Hugo Brailsford – Next 15 John Brissenden – Bournemouth University Sarah Evans Toyne – Broadgate Mainland Kate Hartley – Carrot Communications Steve Waddington – Ketchum (formerly Speed)

3 Where are we now

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10 Conversation Prism Brian Solis & JESS3

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14 PR’s role in multi-channel world

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26 Newby 1.Get in to the right mind set! 2.Review client or organisations needs 3.Read and train 4.Build in-house/in- agency expertise 5.Build eco-system Experienced 1.Monitor new channels as they develop 2.Develop new workflows to reflect social media demands 3.Develop programmes to retain experienced staff 4.Think mobile! 5.Go looking for the marketing budget

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28 The Future of the PR Industry Platforms and Channels Richard Houghton


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