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Published byHeidi Bayard
Modified over 2 years ago
I want a new website.
There’s no such thing as a website.
Fiction Non-fiction Children’s Picture …
Intelligent business card Online brochure Information sharing Online shop Online service
What’s it for? Who is it for? What do I want to happen?
A myth: Websites are an IT project.
They’re not. They’re a comms project.
You need: A clear vision An understanding of the content.
Let’s talk about content.
It’s your content that people want. It’s your content that makes your site different.
Make it easy to find. Make it clear. Show it off. Own AND manage it.
Easy to find: Clear navigation. Natural language.
Clear No “facilitating underlying synergies”
Show it off Design around the content – don’t write around the design.
Own it Drive users from page to page. You decide where you want them to go.
You’re in charge!
Get engaged. Stay engaged.
A good brief. Rational goals. Building for your customers. Constructive feedback.
The more you put in. The more you’ll get out.
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