2WorderyFounded October 2012By 5 ex-employees of The Book DepositoryWorking with publishers and authors from the UK and beyondAim is to replicate the hand selling experience you get from your favourite independent / high street bookseller
3Play.comPlay.com acquired by Japanese giant Rakuten in 2011Network of marketplaces from Europe, US and Japan – great route to reach globallyPlay.com is largely a marketplace for other merchants – organisations and individualsFocus is as strong on the local and independent as it is on the global and corporateRakuten also purchased Kobo – so will become a eBook destinationPublishers / authors can also set up their own store front on Play.com
4eBay.co.ukThe world’s largest network of marketplacesHome to the collector, specialist and the nicheIncreasingly known for selling new productsUnique relationship with PayPal. Other major booksellers, including Amazon, do not accept PayPalAgain authors can set up and sell their own books
5Working with retailers – The High Street Get involved – libraries, independent booksellers and Waterstones branches hold events, author signings, reading groups. Offer to get involvedReaders and reviewers – online reviews are very important, but remember booksellers and librarians make recommendations too. Give copies of your book to those with influenceWork with local newspapers – mention your local bookshop in articles / interviewsIt’s not just bookshops – book are sold everywhere from gift shops & garden centres to National Trust shopsThink about the relevance of your book – would a local / national society want you to speak at an event
6Working with retailers Get the basics rightMost important tool for any bookseller (on and offline) is data and content. Create video, downloadable content, bookmarks, flyers etc. Things booksellers can useThe best booksellers will know their sections or indeed their whole shop inside out. But online the number of titles available can be in the millions. Bibliographic data must be as up to date and relevant as possible.Most retailers will take a feed from Nielsen, but can also add extra content such as review quotations, additional synopses, first chapters and lists of contents.
7Working with retailers Keep retailers informed about what you have been up to / how you have been promoting your bookPublicity – updates on press reviews or any upcoming activity are very important for booksellers. Radio interviews are extremely powerful for online purchasesShare knowledge to promote your book. Anniversaries / events etc that are relevantSuggest and promote with retailers. This can be anything from suggesting a themed promotion in which your book could feature, writing a guest blog to giveaways and competitionsGive your publicity a route to market. Some authors are better than others at promoting themselves. Whether it is traditional or social media, always ensure your efforts are linked to a retail site. Every blog, every tweet and every review is a potential book sale