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E-Business – Technology and Networks

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1 E-Business – Technology and Networks
Varna Free University E-Business – Technology and Networks Teodora Bakardjieva Prof. Dr., Varna Free University

2 What is E-business? [ [ [ [
E-business (electronic business) is the conducting of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. [ The processes and tools that allow an organization to use Internet-based technologies and infrastructure, both internally and externally, to conduct day to day business process operations. [ Stands for electronic business and refers to any kind of sales, services, purchasing or commerce on the Internet. [ A new-tech jargon word used more for marketing than for technical description. Most commonly it broadly refers to conducting business over the Internet ( and web) by communicating and perhaps transacting (buying and selling) with customers, suppliers, and business partners. [

3 e-business e-business = Web + I/T Web IT What is E-business?
Universal Access Standards e-business Using internet technologies to transform key business processes IT Data Applications Core business processes Reliability, security and availablitiy e-business = Web + I/T

4 E-business types: C2C B2B B2C B2A C2A CONSUMERS BUSINESS

5 What is Consumers to Consumers (C2C) ? [ [
Abbreviation for consumer-to-consumer commerce; that is, commerce with no middle business people The most notable examples are Web-based auction and classified as sites. Most large venues for such models (for example, eBay and Classifieds2000) are quickly permeated by consumers who participate so actively and regularly that they become small businesses for them. [ C2C stands for consumer to consumer electronic commerce. The Internet has facilitated new types of C2C although it is important to note that this kind of commerce -- in the form of barter, yard sales, flea markets, swap meets, and the like -- has existed since time immemorial. Notably, most of the highly successful C2C examples using the Internet actually use some type of corporate intermediary and are thus not strictly "pure play" examples of C2C. [

6 What is Business to Business (B2B) ? [ [ [
B2B stands for "business-to-business," as in businesses doing business with other businesses. The term is most commonly used in connection with e-commerce and advertising, when you are targeting businesses as opposed to consumers. [ [ On the Internet, B2B (business-to-business), is the exchange of products, services, or information between businesses. B2B is e-commerce between businesses. B2B Communication using XML over HTTP B2B - the basics Business-to-business electronic commerce (B2B) typically takes the form of automated processes between trading partners and is performed in much higher volumes than business-to-consumer (B2C) applications. [

7 What is Business to Consumers (B2C) ? [ [ [
Refers to businesses selling products or services to end-user consumers. [ B2B stands for transaction activities involving two business entities (business-to-business transaction). B2C stands for transaction activities involving a business and a consumer (business-to-consumer transaction). [ Electronic commerce comprises commercial transactions, involving both organisations and individuals. From the technical point of view e-commerce is the processing and transmission of digitised data. E-commerce decreases the distance between producers and consumers. Consumers can make their purchase without entering a traditional shop.

8 What is Business to Administration (B2A) ? [
Short for business-to-administration, also known as e-government. B2A is the idea that government agencies and businesses can use central Web sites to conduct business and interact with each other more efficiently than they usually can off the Web. FindLaw is an example of a site offering B2A services -- a single place to locate court documents, tax forms and filings for many different local, state and federal government organizations [

9 E-business category [ [ [ [ [ [ [ [ E-banks E-trade E-consulting
E-engineer [ E-learning [ [ E-marketing [ E-transactions

10 An example for e-bank

11 An example for e-trade

12 An example for e-consulting

13 An example for e-engineering

14 An example for e-learning

15 An example for

16 An example for e-marketing


18 Virtual connections to other markets
Virtual Markets goods, services, deadline and circumstances Needed, measure price offer buyers seller mediators buyers seller Goods A Goods B buyers seller finished orders orders Virtual connections to other markets

19 The path of the deal buyers seller buyers seller buyers seller

20 [ How safe are e-Business financial transactions? INTERNET
New security technology like 128-bit SSL encryption ensures the safety and privacy of both you and your customers, and is built into the latest e-Business software tools. Your security and privacy is a top priority with all e-Business providers. Secure VPN WEB SERVER Merchant Storefront WEB SERVER Merchant Storefront WEB SERVER Merchant Storefront INTERNET Consumer SSL Acquiring BANK VIRTUAL POS Credit Card Network PAYMENT GATEWAY

21 [ [ [ [ [ [ [ Can my business benefit from e-Business?
Reduce administrative and operating costs [ Reduce inventory costs [ Reduce the cost of procurement [ Improve customer service and satisfaction [ Streamline procurement procedures [ Increase communication efficiency and interaction with employees, vendors, customers and strategic partners [ Increase revenues and profit margins

22 E-Business – Technology and Networks
Thank You !


24 Chapter 4 Managing Information Technology & E-business

25 4-25

26 -- Bargaining online
Thanks to the Internet, haggling has never been easier, especially in the area of online apparel sales.

27 Technology – Impact on Our Lives
Information technology– processes and applications that create new methods to solve problems, perform tasks, and manage communication.

28 The Impact of Technology
Technology – the application of knowledge, including the processes and procedures to solve problems, perform tasks, and create new methods to obtain desired outcomes

29 Technology – Impact on Our Lives
Technology is the driving force in advancing economic systems and the quality of life. Information Technology (IT) is changing traditional products. AFE Cosmetics and Skincare provides customized cosmetics and skin care products.

30 Technology – Impact on Our Lives
Technology has improved business effectiveness and reach Improved global access Faster productivity growth Improved efficiency Reduced costs

31 Managing Information Data, knowledge, & information Data – numerical or verbal descriptions related to statistics or other items that have not been analyzed or summarized

32 Managing Information Data, knowledge, & Information Knowledge – an understanding of data gained through study or experience.

33 Managing Information Data, knowledge, & Information Information – meaningful and useful interpretation of data and knowledge that can be used in making decisions.

34 Management Information Systems
Information is a major business resource. It is an asset to be developed and distributed to managers. Management information system (MIS) – used for organizing and transmitting data into information that can be used for decision making.

35 Management Information Systems
The Vit Watch information system enhances management at Scheid Vineyards

36 Management Information Systems
Management Information System (MIS) Breaks down time and location barriers Global information access Anytime, anywhere with wireless

37 Management Information Systems
MIS & Data Collection Collect data Store data Update data Process and present information

38 Management Information Systems
Database -- A collection of data stored in one place and accessible throughout the network.

39 The Internet Internet – Global information system than links many computer networks together.

40 The Internet World Wide Web – a collection of interconnected Web sites or pages of text, graphics, audio, and video within the Internet.

41 The Internet Intranet– a network of computers similar to the Internet that is available only to people inside an organization.

42 The Internet Extranet– a network of computers that permits selected companies and other organizations to access the same information and may allow collaboration and communication about the information.

43 History of Information Technology

44 Wireless Technologies
PDA’s Smartphones Digital devices Apple iPhone Wi-Fi Networks WiMax VOIP RFID GPS MMS

45 E-Business E-business has the same goal as traditional business. E-Business – carrying out the goals of business through utilization of the internet.

46 E-business models E-Business Business-to-Business (B2B)
Business-to-Consumer (B2C) Consumer-to-Consumer (C2C)

47 E-Business Business-to-Business (B2B) B2B– use of the Internet for transactions and communications between organizations. Cisco Systems Ford Motor Company General Motors IBM Procter & Gamble

48 E-Business Business-to-Consumer (B2C) B2C– delivery of products and services directly to individual consumers through the Internet (e-tailers). Dell Computer MapQuest Expedia

49 E-Business Consumer-to-Consumer (C2C) C2C– market in which consumers market goods and services to each other through the Internet. eBay Zshops at

50 E-Business E-Commerce

51 Customer Relationship Management
CRM CRM – focuses on using information about customers to crate strategies that develop and sustain desirable long-term customer relationships.

52 Customer Relationship Management
CRM Developing long-term customer relationships Building satisfying relationships Provide the best product solution for customers

53 Legal and Social Issues
Privacy, identity theft, & intellectual property Privacy Consumer tracking via Internet purchases Data gathering via “cookies” Federal Trade Commission (FTC) TRUSTe Better Business Bureau Online

54 Legal and Social Issues
Privacy, identity theft, & intellectual property Spam – unsolicited commercial . racking via Internet purchases Data gathering via “cookies” Federal Trade Commission (FTC) TRUSTe Better Business Bureau Online

55 Privacy Laws affecting commerce

56 Legal and Social Issues
How Spam Volume Has Changed

57 Legal and Social Issues
Spam Volume by Country

58 Legal and Social Issues
Privacy, identity theft, & intellectual property Identity Theft – criminals obtain personal information allowing them to impersonate others in order to use their credit to obtain financial accounts and make purchases. 258,427 cases reported in 2007

59 Legal and Social Issues
Privacy, identity theft, & intellectual property Intellectual Property & Copyrights– protecting rights to property including: Songs Movies Books Software Ideas, creative materials American Society for Industrial Security (ASIS)

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