Throwing yourself off a perfectly serviceable boat Immerse yourself in an alien environment Your oxygen source is very finite Risk of the bends etc, etc Diving involves the following Diving involves the following : Diving the Perception & Risk
Mobile Telephones Media concern - micro wave exposure Sales gone down? Why? –Immediate benefit –No obvious & immediate detriment to you –High degree of personal control Long term…….?
Summary Public perception: –Consequences vs immediate benefit –Degree of control –Under estimate familiar risks –Over estimate unfamiliar ~ unpalatable risks Consideration in government decisions Business must take account of the public perspective
DET NORSKE VERITAS DNV - April 96 - No. 1 Further information from: Vince Jenkins, DNV, Palace House, 3 Cathedral St, London. SE1 9DE. Tel: +44 (0)20-7716-6541 Fax: +44 (0)20-7357-0961 e-mail:email@example.com An Independent Foundation – Established 1864