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PLEASE DRINK RESPONSIBLY. ©2014 The Smirnoff Co. Norwalk, CT. Diageo Confidential – Not for Redistribution PRODUCT INFORMATION.

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Presentation on theme: "PLEASE DRINK RESPONSIBLY. ©2014 The Smirnoff Co. Norwalk, CT. Diageo Confidential – Not for Redistribution PRODUCT INFORMATION."— Presentation transcript:

1 PLEASE DRINK RESPONSIBLY. ©2014 The Smirnoff Co. Norwalk, CT. Diageo Confidential – Not for Redistribution PRODUCT INFORMATION

2 FLAVOR EXPANSION OPPORTUNITY: VODKA FLAVORS EVOLVE  Consumer flavor demands are changing quickly & shifting  Consumers expect new and exciting flavor choices 1 2 Source: 1. Technomic Beverage Concept May sour Traditional Non-Traditional Sweet Spicy Flavor Experience Citrus Fruit

3 INTRODUCING Three Flavors:  Sour Green Apple  Sour Fruit Punch  Sour Watermelon S.R.P.*: Line-priced with SMIRNOFF ® Flavors Sizes: 50mL, 200mL, 375mL, 750mL, 1L A.B.V.: 30% / 60 proof Primary Serve: Chilled Straight Shot *All pricing is suggested only 3

4 SIGNATURE DRINKS 4 SOUR GREEN APPLE SOUR WATERMELON SOUR FRUIT PUNCH STRAIGHT SHOT Sour Apple Shot Sour Watermelon Shot Sour Fruit Punch Shot SIMPLE SHOT (2-3 INGREDIENTS) Caramel Crab Apple Melon BomberGinger Puncher Sour MashedMelon SqueezerPunchy Piña Juicy Moose Captain’s Melons Royal Rumble Sour Captain DropSour DropSour Berry Drop

5 SOUR APPLE SHOTS Caramel Crabapple 1 oz. SMIRNOFF ® Sours Green Apple 1 oz. SMIRNOFF ® Kissed Caramel ® Flavored Vodka Sour Mashed 1 oz. SMIRNOFF ® Sours Green Apple 0.5 oz. BULLEIT ® Bourbon 0.5 oz. Lemonade Juicy Moose 1 oz. SMIRNOFF ® Sours Green Apple 0.75 oz. CROWN ROYAL ® Maple Finished Flavored Whisky Sour Apple Shot 2 oz. SMIRNOFF ® Sours Green Apple Sour Captain Drop 1 oz. SMIRNOFF ® Sours Green Apple 0.5 oz CAPTAIN MORGAN ® Original Spiced Rum 8 oz (½ Pint) Energy Drink Directions: Mix Smirnoff Sours & Captain Morgan, pour into shot glass, drop shot into Energy Drink

6 WATERMELON SHOTS Sour Watermelon Shot 2 oz. Smirnoff Sours Watermelon Melon Bomber 1 oz. SMIRNOFF ® Sours Watermelon 1 oz. Energy Drink Melon Squeezer 1.5 oz. SMIRNOFF ® Sours Watermelon 0.5 oz. Ginger Ale Captain’s Melons 1 oz. SMIRNOFF ® Sours Watermelon 0.5 oz. CAPTAIN MORGAN ® White Rum 0.5 oz. Lemon-Lime Soda Waterfelon 1 oz. SMIRNOFF ® Sours Watermelon 0.75 oz. DON JULIO ® Blanco Tequila Sour Drop 2 oz. SMIRNOFF ® Sours Watermelon 8 oz. Beer Directions: Drop shot into beer

7 FRUIT PUNCH SHOTS Sour Fruit Punch Shot 2 oz. Smirnoff Sours Fruit Punch Ginger Puncher 1.0 oz. SMIRNOFF ® Sours Fruit Punch 0.5 oz. Pink Grapefruit Juice 0.5 oz. Ginger Ale Punchy Pina 1.5 oz. SMIRNOFF ® Sours Fruit Punch 0.5 oz. Pineapple Juice Royal Rumble 1.0 oz. SMIRNOFF ® Sours Fruit Punch 0.5 oz. CROWN ROYAL ® Blended Whisky 0.5 oz. Orange Juice Sour Berry Drop 1.5 oz. SMIRNOFF ® Sours Fruit Punch 0.5 oz. Cranberry Juice 8 oz. (½ Pint) Energy Drink Directions: Mix Sour Fruit Punch & Cranberry Juice, pour into shot glass, drop shot into Energy Drink

8 CASUAL DINE COCKTAIL RECIPES FRUIT CAKETINI  1 oz. SMIRNOFF® Sours Fruit Punch  1 oz. SMIRNOFF® Iced Cake® Flavored Vodka  2 oz. Sour Mix KNOCKOUT PUNCH  2 oz. SMIRNOFF® Sours Fruit Punch  1 oz. Lemonade  1 oz. Lemon-Lime Soda SHOCK & WA(termelon)  1 oz. SMIRNOFF® Sours Watermelon  0.5 oz. CAPTAIN MORGAN® White Rum  2.5 oz. Lemon-Lime Soda PINA MEL-ODA  2 oz. SMIRNOFF® Sours Watermelon  1 oz. Ginger Ale  1 oz. Pineapple Juice BAD APPLETINI  2 oz. SMIRNOFF® Sours Apple  1 oz. Lemon-Lime soda  1 oz. Tonic THE MUTINI  1 oz. SMIRNOFF® Sours Green Apple  0.5 oz. CAPTAIN MORGAN® Original Spiced Rum  2.5 oz. Lemon-Lime Soda


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