Presentation on theme: "Team Kobiety. KICK'N’GLOW Soccer ball that lights up when you kick it Never needs batteries or a charge Uses electromagnetic induction technology to keep."— Presentation transcript:
KICK'N’GLOW Soccer ball that lights up when you kick it Never needs batteries or a charge Uses electromagnetic induction technology to keep the ball lit. Why is name terrific for worldwide launch? The name is short, catchy, relatable, easy to understand, and describes exactly what the product is and how it is used. Directions are in the name. English is the most widely spoken language.
Electromagnetic Induction & LED Technology 1830's Michael Faraday discovered you could create a small electric current by passing a magnet through a coil of wire. Later discovered was this electric current could be used to power a light. This discovery lead to the technology of the shake flashlight (The Flashlight that never needs batteries of a charge). We will use this electromagnetic induction technology to power LED lights in a soccer ball. The current will be created through the use of "Kicks". When you kick the ball it will pass multiple magnets through a coiled wires and create currents that will power multiple lights on the ball. This will allow you to never need batteries.
5 world cups (more than any other country) Hosting of Olympics 2012 and FIFA 2014 Every city in Brazil has a soccer stadium Young players commonly play in the streets, beaches, yards Brazilians are very passionate about the sport KICK N GLOW Perfect for pickup games
Top Rated Soccer Balls for Kids 1) Spalding Rookie Gear Soccer Ball 2) Franklin Sports Disney Toy Story Air Tech Soccer Balls 3) Disney/Pixar Cars Soccer Ball 5) Disney Princess Size 3 AIR TECH Laser Soccer Ball by Franklin r Balls in the market right now include: Zuru LED Light Up Mini Ball Franklin Sports Lite Upz Soccer Ball
Play soccer from a young age Enjoy playing with friends Play outside often Old enough / allowed to play at dark Love to show off cool toys Attracted to colorful lights Big fan of the international sport Envy superstar soccer players Physically active
Jeremy – 12 Plays in a soccer league Lives on a street with a lot of other kids Loves to be outside Wants to hang out with his friends outside more Jeremy's Mother – 35 Typical soccer mom Loves watching Jeremy play soccer Wants him to have a social outlet with his neighborhood friends Wants a toy that keeps him active and is safe She does not like complicated toys
Insight Kids don't want to stop playing just because the goes down Message Soccer ball uses the transfer of energy to the ball lighting it up The Game doesn't stop when the sun goes down Kids playing soccer at dusk and are upset because they can barely see the ball when sun goes down With KICK'N’GLOW, the game does not have to stop Just kick it and it will start to glow allowing you to play at night.
The Game doesn't stop when the sun goes down Show target playing soccer at dusk. The sun goes down and kids are upset because they can barely see the ball and th game has to end. With KICK'N' GLOW, the game does not half to stop when the sun goes down. Just kick it and it will start to glow allowing you to play at night.
All ads have the same connecting components of: - Kick'N'Glow Text Logo - Soccer Ball (In respective language) - Tagline (The game doesn't stop when the sun goes down) - Explanation of the product & Website - Target Playing at night with KickNGlow - Product Of Brazil Branding
The Billboards will feature: - A large popping off light up KickNGlow - Our Logo - Soccer Ball (in respective language depending on location) - Website
Our website will include: - Information about our product - Explanation of the new technology - Game's you can play with the ball and a game you can play on our site - A market place to buy a ball - Facebook, Twitter, & Youtube links - Enter to win a free KickNGlow - Contact (phonenumber & Email if you have questions or concernes) - News about our product
Video Contest: Kids all over the world will be able to submit a video of them doing tricks and soccer stunts with the Kick’N’Glow. They upload the video to our webpage (linked to YouTube) and the video that gets the highest likes will get four tickets to the FIFA world cup in 2014. Online Game: Free Kick’N’Glow to the top 5 players each month get a free Kick’N’Glow and get their name featured on our site Soccer Stadium Contest: Kids can enter to win at soccer stadiums around the world. Each game there is 3 winners who will take home a Kick’N’Glow
TV - Commercials - Tween Stations (Nickelodeon, Cartoon Network) - Early Morning (Before School) - Prime Time (After School) Preteen Magazines - Sports Illustrated for Kids Digital Online -(Facebook, Youtube, Twitter, Gaming) - Banners (Still Ad's) - Rich Media Ad's (Ball flies across screen) - Video Ad's Out of Home - Billboards & Banners - Outside Soccer Stadiums - Outside Amusement Parks - Malls
Global Online website Online Toy Sites Mall's Globally - pop up shop (Small Stands) Toys R US
Global revenues for the soccer industry are $28 billions yearly We expect that in our first year we will take about.05% market share That is $1,4 billion We will make 10% of that which is 140 million Since it is our first year we are going to rely heavily on advertising with a budget of $7 million
Success: Integrates soccer Industry Attractive Simple Childrens Toy Compatible with cultures all over the world Global Sport No parts, No batteries, No Charge, EASY TO USE
Soccer is a common value in Brazil KICK'N'’GLOW Bring something new to the soccer world The game doesn’t stop when the sun goes down