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IP Phone in SMB and SMT-i5200 2009.09 Global Solution Sales Team I/I Overseas Sales Group 2.

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Presentation on theme: "IP Phone in SMB and SMT-i5200 2009.09 Global Solution Sales Team I/I Overseas Sales Group 2."— Presentation transcript:

1 IP Phone in SMB and SMT-i Global Solution Sales Team I/I Overseas Sales Group 2

2 IP Phone in SMB Market Driving factors of IP Phone in SMB Understanding SMT-i5200 Transition to IP Phone, Chance or Challenge?

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4 Drivers to IP Phone (IP Telephony) were No. 4

5 PBX Line Station Shipment Forecast IP TDM

6 PBX Line Station Installed Base Forecast IP TDM (2008)

7 YES! It looks true for Larger Enterprise Market and, about 90% of new lines of PBX would be IP by 2011

8 However when we look into KTS/Hybryd market mostly less than 100 users The pictures are totally different

9 KTS/Hybrid Line Station Shipment Forecast IP TDM

10 KTS/Hybrid Line Station Installed Base Forecast IP TDM (2008)

11 YES! only 20% of new KTS/Hybrid line was IP on 2007 For the very small business, the number could be much less What happed on SMB market?

12 The Realities of IP Telephony in SMB Market Cabling costs are lower potion Small number of Move, add, changes Not much reduced mgmt costs Additional Cost for Media Gateway, and thereby poorer voice quality than PCM Additional Cost for establishing stable network for VoIP Relatively expensive IP Phone than Digital Phone

13 Wait a moment, there are significant changes from 2008 (2008) IP TDM

14 YES! Big changes for IP Telephony are coming to SMB market Buckle up, Let's go to journey to the changes

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16 Look beyond Infrastructure Cost Savings Clearly measurable, but no much impact on Small and Medium size Business Lowering intra company long distance Call charge Reducing Cost of Move, Add, and Changes of Phone Minimizing Cabling/Management Costs Difficult to quantify, but huge impact on overall business Higher Productivity/ Business Agility Better Collaboration Better Customer service and response

17 Beyond just a PHONE CTI Applications on the Phone Call Log / History Siemens IP Phone with standalone application Picture Caller ID Samsung IP Phone with XML Server

18 Beyond just a PHONE CTI Applications on the Phone Company Directory (LDAP) Cisco IP Phone with Citrix Application Gateway Phone Book Samsung IP Phone with Basic feature

19 Beyond just a PHONE CTI Applications on the Phone Instant Message Alcatel-Lucent IP Phone with Instant Communicator Graphical Voic Control Siemens IP Phone with standalone application

20 Beyond just a PHONE CTI Applications on the Phone Visual Call Control Alcatel-Lucent IP Phone with Call Server Presence Alcatel-Lucent IP Phone with My Teamwork

21 Beyond just a PHONE Vertical Solutions Hospitality Solution Nortel IP Phone with Citrix Application Gateway Hospitality Solution Alcatel-Lucent IP Phone with 3rd Party XML Server

22 Beyond just a PHONE Vertical Solutions Education Solution Aastra IP Phone with XML Server Education Solution Nortel IP Phone with Datapulse Solution

23 Beyond just a PHONE Vertical Solutions Call Center Solution Avaya IP Phone with CMS package Call Center Solution Cisco IP Phone with Call Center Application

24 Beyond just a PHONE Vertical Solutions Real Estate Solution Cisco IP Phone with XML Server Health Care Solution Cisco IP Phone with XML Server

25 Beyond just a PHONE Replacing Personal Computer Stock Quotes Avaya IP Phone with IP Phone AP package Weather Forecast Avaya IP Phone with IP Phone AP package

26 Beyond just a PHONE Replacing Personal Computer VOD Samsung IP phone with VCS Server Exchange Integration Avaya IP phone with Exchange Viewer Package

27 Beyond just a PHONE Replacing Personal Computer Web Camera Alcatel-Lucent IP Phone with 3rd Party XML Server Web Brower Siemens IP phone with Client/Server Applications

28 How does it work? Call Server IP Phone with XML Browser XML Server Enterprise Applications Application Server SIP/PP RTP XML Data Response XML Data Request XML HTTP SSL LDAP IMAP SMTP RTP TCP/IP

29 Why on IP phone rather than PC? IP Phones are always ON, PCs are not Not everybody has PC Trusted device (simple but reliable) Fast Access to features Handset, keypad, dedicated feature keys Intuitive, well-known operations High quality acoustics Handset Full duplex hands free Wideband

30 Recalculate your ROI Total Investment of Full IP Telephony$$$ Hard Dollar Savings Management cost saving-$ Cost saving for the easier Move, Add, or Change-$ Long distance Call Cost saving-$ Soft Dollar Savings Time savings per call of finding and dialing users Number of calls per day per employee Total time savings for 50 employees per year Cost per hour Total cost savings for productivity of IP phone per Year 15 sec 50 calls 2,083 Hours x 15 $ -31,245 $ Benefits beyond Cost Saving Better Customer service and response Business Agility Improved team up with increased availability of coworkers -$$$ Consider One Minute, Per employee, Per day equals $$$ per Year to Business

31 Quality of Voice affected by a Media Gateway EncoderPacketizer Media Gateway (VoIP Compressor) StandardCodec TypeRate (Kbps)Frame (ms)Algorithmic Delay (ms) MOS G.711PCM G.729CS-ACELP G.723.1ACELP User satisfactionMOS Very Satisfied Satisfied Some users dissatisfied Many users dissatisfied Nearly all dissatisfied Not recommended TDM Network IP Network Media Gateway

32 SIP Trunk (SIP Connection) Media Gateway Digital Phone IP Phone SIP Trunk (SIP Connection) is a service offered by an ITSP (Internet Telephony Service Provider) that connects a company's PBX to the ordinary telephone system (PSTN) via Internet using the SIP VoIP standard.

33 SIP Trunk Driving Factors PSTN ITSP PSTN ITSP gateway ITSP Softswitch PBX w/gateway IPTDMIPTDMIP Eliminates costly TDM hardware (T1/E1, BRI/PRI, and Analog Trunk Cards) No need to invest Media gateways and additional line cards as you grow Flexibility to add new lines ; adding linear Making IP-to-IP calls when possible Handset No voice quality suffering by analog/digital and/or TDM/Packet transcoding Supports multiple forms of communication including video, instant messaging, and high-fidelity voice (by wide-band codecs :G.722)

34 TEXT ITSP USA ITSP USA PBX ITSP SA ITSP SA ITSP KOR ITSP KOR ITSP UK ITSP UK ITSP ITA ITSP ITA Internet IP Phone Flexible termination of calls to preferred providers Calls to anywhere worldwide can be made for the cost of a local one Failover to secondary service provider Advanced features with lower service charge Direct Inward Dialing (DID) capabilities to Small Business Allows Presence features throughout the enterprises business ecosystem including customers, clients, partners, vendors etc

35 More Devices for IP Telephony More Devices for IP Telephony Media Gateway Digital Phone IP Phone Communication enabled Business Applications PC Softphone AP WiFi Phon e PDA Softphone Dual Mode Cellular Phone

36 More Choices for IP telephony in SMB Alcatel-Lucent BiCS (2007) Cisco UC500 (2007) Vertical Wave IP 2500 (2007) Panasonic KX-TDE (2007) Nortel SCS 500 (2008) Avaya IP Office 500 (2007) 3Com VCX-Connect 100/200 (2008) Aastra AastraLink Pro 160 (2008) Mitel 5000 (2008) NEC SV8100 (2008) Siemens OpenOffice ME (2008) ShoreTel ShoreGear 30 (2008) Samsung OfficeServ7030 (2008) Manufactures continued to focus on SMB telephony market

37 Other factors Drive IP Phone in SMB Falling prices for IP phones and media gateways Increasing number of customer LAN/WANs capable of supporting quality of service (QOS) requirements for real- time voice Improved system design to meet customer needs such as remote location support; improved survivability; and new disaster recovery options General market acceptance of the technology platform as risk-acceptable.

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39 SMT-i5200 Series Comparison chart Model Code SMT-i3100SMT-i5220SMT-i5240SMT-i5243SMT-i5270 Name UC SimpleUC BasicUC ExpertUC Video Image S P E C. CPU TI TNETV1055TI TNETV 1051S3C6410 LCD 4 line graphic w/(o) Backlit 4.3 Color TFT,480* color TFT,480*272 7 Touch Button DSS 24 + Fixed 30 (w/ 4 Softkey) DSS 14 + Fixed 33 (w/ 5 Softkey) Fixed key 4 GigabitXDaughter-Module (Wedge Option) BluetoothXXXO(USB Dongle)O (USB) WidebandXOOOO Push VideoXXXOO CameraXXXO(USB Camera)O Scheduled

40 SMT-i5200 Series Comparison chart Feature Model Function SMT-i3100SMT-i5220 (UC Simple) SMT-i5240 (UC Basic) SMT-i5243 (UC Expert) SMT-i5270 (UC Video) CallProtocol Video Call XML CID SPP X SPP X SPP X O SPP USB O SPP O ProvisionAuto Prov.-OOOO BrowserXML-Text OnlyOOO PC ClientCall Record Video Call Download OOXOOX OOOOOO OOOOOO OXOOXO Presence Buddy List -OXOX OOOO OOOO OOOO VideoPush Video Vod -XXXX XXXX OOOO OOOO PIMSPhonebook Schedule Message -OOOOOO OOOOOO OOOOOO OOOOOO IdleScreen Saver-XOOO

41 SMT-i5200 Series Comparison chart Feature Model Function ITP-51xxDSMT-i5220ITP-5112LSMT-i524x CallVideo Call XML CID XXXX XXXX XXXX USB (i5243) O BrowserXMLXText OnlyXO Easy Sync / PC Client Call Control Call Record Video Call Download XXXXXXXX OOOXOOOX XXXOXXXO OOOOOOOO Presence Buddy List XXXX OXOX XXXX OOOO VideoPush Video VoD XXXX XXXX XXXX i5243 Phone bookText Photo OXOX OXOX OXOX OOOO IdleScreen Saver Buddy List Schedule XXXXXX XXXXXX XXXXXX OOOOOO

42 SMT-i5243 User Interface Phone Status LCD Menu Selection Key (Right) LCD Menu Selection Key (Botom) Conference fixed Key Transfer fixed key Hold fixed key UC Dial Navigation Key DSS buttons Dial Pads 11Speaker Mode setting key 12Headset Mode setting key 13Volume Control key 14Mute Key 15Service Menu display key 16IM selection key 17Phone Book key 18LCD

43 SMT-i5243 User Interface Status Display Main Display Menu Display Server Connection Headset usage Missed Call Instant Message Lock Forward DND Recording PC Connection Korean Character Capital letter Small letter Number

44 New Valus of SMT-i5243 Fast Search Dialing Simple CID and/or Detailed Caller Information Display

45 New Valus of SMT-i5243 Call Recording (integrated with OfficeServ Communicator) Phone Book

46 New Valus of SMT-i5243 Call Log (History) Presence (Integrated with OfficeServ Messenger

47 New Valus of SMT-i5243 Replacing Personal Computer VOD (Integrated with VCS Server)

48 New Valus of SMT-i5243 Integrating with OfficeServ Communicator Call LogPhone Book

49 New Valus of SMT-i5243 Embedded XML Browser

50 XML Application Design Tool CIPLET Designer for Cisco IP Phone

51 Avaya Partners for IP Phone Application MS Exchange integration Webcam display for security monitoring RSS news and stock feeds Calendars, directories and messaging for Education Intelligent information appliance for Healthcare Anytime, anywhere time-clock and attendance Helpdesk messages from Remedy, Clarify, HP OpenView Healthcare directory provides instant staff access Pushes emergency information; helps locate staff Rapid calling from corporate LDAP directory Broadcast alerts with text, graphics and audio Click-to-call from web applications and messages Integrates legacy phone banking with internet banking Speech-enabled application suite

52 Mitel IP Phone Accessories Cordless accessories Module (DECT headset/handset ) Wireless LAN Stand (Wireless Client Stand) Gigabit Ethernet Stand (High bandwidth PC) Line Interface Module (Analog PSTN line) 5310 Conference Unit (IP Phone) Programmable Key Module (12BTN/48BTN/96BTN)

53 NEC IP Phone Accessories 16 B Desi-less Expansion Module for Dterm/INASET IP Adaptor for Digital Keyset ADA for tape recorder PSTN Switch-over adapter 60 DSS Console 8 Line Key Module DESI-Less Console DESI-less Line Module Bluetooth H/S Add-on Options for DT700 Series Conference Max (SIP) Line Key Options for DT700 Series IP Phone Business, ACD, Retro Layout (From Left) English, Spanish, Icon, Braille Version

54 Information only for I/I Overseas Sales Group 2 Contact your counter partner for further information

55 The End


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