Presentation on theme: "Genre Analysis, Rhetorical Analysis, and Business Communication Genres"— Presentation transcript:
1 Genre Analysis, Rhetorical Analysis, and Business Communication Genres August 28, 2013
2 Genre: DefinitionPut simply, a genre is a class or category of communication. It is understood in the same way by members of the same discipline, organization, etc.Genres are not fixed and can change over time
3 Then…what is genre analysis? Analyzing a text for its structural and linguistic features as well as its social contextUse genre analysis to figure out WHY certain textual approaches are takenMust take into consideration the rhetorical situation
4 Rhetorical situationTo analyze a genre, you must be able to understand its rhetorical situation: AUDIENCE, CONTEXT, and PURPOSE (the genre is dependent on these notions)Describe the audience, context, and purpose of the following genre:
5 Rhetorical Strategies Once you have analyzed the audience, context, and purpose of a genre, you can discover its rhetorical strategies.Rhetorical strategies are any textual or visual approach that persuades the audience.Some familiar strategies: logos, ethos, and pathos.
6 ActivityGenres can be almost anything—brochures, advertisements, movies, books, memos etc.—and they are all defined by the rhetorical situation.In this activity, we’re going to consider the genre of a PSA. Jot down the:AudienceContextPurposeRhetorical strategies used
8 Selecting the medium (WTW 15-16) Consider the rhetorical situation and the best genre for a particular rhetorical strategyConsider audience preferences, range of distribution, urgency, confidentialityWhat situations would be best for:?Memos?Letters?
9 Writing Business Emails: Content & Design Formal greeting (“Dear” or “Hi” with at least first name)Follow with a colonGreeting depends on rhetorical situation!Formal sign-off with signature blockWhat is a good sign-off? Sincerely? Best?Use a SPECIFIC subject line, but not too longAvoid text language, abbreviations, and emoticonsMust be concise, so can be difficult to communicate important info (use highlighting strategies!)Short paragraphsConsider an overview, depending on length
10 Writing Emails: Additional Considerations Subject to legal disclosureCarefully consider CC; be aware of BCCNever send an attachment without message in the bodyRE-READ BEFORE SENDING! and avoid ALL CAPSAvoid if a phone or meeting would be more efficientState if you are expecting a response (and possibly what that response might entail)State your follow-up policy
11 Emails: The Signature Block Provides contact information that would normally reside in company letterheadLines 60 characters or lessUse cue to separate from messageHow To:I’ll show you briefly in class; your job to complete if you choose as your genreUse the “canned responses” gmail lab if you only want to use your signature for certain situationsRemember, for the PCSA, you’d need to create a “fake” signature line as the individual who is responding to the prompt
12 MemosWhen?Why?Do people really still write them??
13 Memos: Format/Design Format includes: Notes: Often, the name of the company/organization at top“Memo” written at top, occasionally with a separating line. Always leave at least 1 space before “to” lineTO: (full name and job title OR “all employees”, etc.)FROM: (full name and job title)DATE:SUBJECT:Content starts one full space below subjectNotes:CC if appropriate (bottom)Detailed subject lineInitials near from line (genre analysis—why are initials important?)If your memo reaches a second page, use an appropriate header for the second page (see WTW pg. 300)
14 Memos: Format/Design Following the Subject line, include: Introduction/overviewThis is the PURPOSE of the memoBolded headingsContextTaskClosing segment with call to action or summary“Enclosures” listed at bottomNO sign-off (Sincerely…etc.)
15 Memos: Tips Be CONCISE Use highlighting strategies Think carefully about your audience. This is a public document!Use block formatting(i.e., no paragraph indentations and left align)Single space within paragraphsDouble space between paragraphs
17 Letters: Format/Design HEADING:WRITER’s ADDRESS (no name; no abbreviations)DATE (one full space below writer’s address)INSIDE ADDRESS: recipient’s full name, title, address (2-6 lines below date)SALUTATION: formal greeting (2 lines below inside address)Use “Dear,” full name or title, and a colonSUBJECT LINE: optional
18 Letters: Format/Design BodyTwo lines below salutationSingle space within paragraphsDouble space between paragraphsClosingTwo spaces below the body“Sincerely,” “Best Regards,” followed by commaUse signature block (see pg 301)
19 Sample memos & lettersFirst, let’s quickly review these sample documents. Then we’ll complete a short activity.The documents are located here:nt%20Center/Free%20Model%20Documents/Thomas_Telecommuting_Memo_Final_Draft .pdfnt%20Center/Free%20Model%20Documents/Walters_Persuasive_Letter.pdfnt%20Center/Free%20Model%20Documents/Marting_appropriate_ .pdf
20 Find the errorsWorking with the person next to you, open the document on our course website titled “Sample Memo”There are at least 8 items that need to be corrected. Find these errors and correct them.Next, working with the person next to you, open the document on our course website titled “Sample ”There are at least 5 errors that need to be corrected. Find these and correct them.*Finally, suggest at least one way that the or memo above could better attend to the rhetorical situation.