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ACTION PLAN on Kotex Softina Public Sampling January 2003 Conducted for Kimberly Clark Shaping OUR FUTURE together.

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Presentation on theme: "ACTION PLAN on Kotex Softina Public Sampling January 2003 Conducted for Kimberly Clark Shaping OUR FUTURE together."— Presentation transcript:

1 ACTION PLAN on Kotex Softina Public Sampling January 2003 Conducted for Kimberly Clark Shaping OUR FUTURE together

2 2 CONTENTS Project Description 3 Project Organization 5 Preparation 7 Report 9 Appendixes 10  Fieldwork Process 11  Recording Form 12 KC Approval 13

3 3 PROJECT DESCRIPTION  Technique: F2F intercept sampling, giving samples in one way to only target respondent going in or out location.  Product: Kotex Softina.  Target respondents:  Female white collar aged  Student girls aged  Other active women aged  Number of samples given to each respondent: One sample per target.

4 4 PROJECT DESCRIPTION  Kind of public location, Area and Sample Size:  Kind of public location:  Offices  Universities/ Colleges/ Night learning centers  Entertainment locations  Women clubs, cultural houses, water parks, women aesthetic and sport centers, beauty salon, discotheque…  Shopping Centers  Hypermarkets/ Trade Centers.  Supermarkets. (Note: Hypermarkets/ Trade Centers are in top priority of doing sampling).  Areas & sample size: AREASAMPLE SIZE HA NOI 50,000 DANANG 11,000 CANTHO 9,000 HCMC 90,000 TOTAL 160,000

5 5 PROJECT ORGANIZATION  Sample Size for each kind of location: Note: In each area, the sample size of each kind above may be shared together.  Quality Control: No back-check on Public Sampling The project quality will be controlled at sampling points.  Timing: 01 March 2003 – 12 March 2003 AREAHA NOIDANANGCANTHOHCMCTOTAL SAMPLE SIZE 50,000 11,000 9,000 90, ,000 Offices 6, ,000 14,000 Universities/ Colleges/ Night learning centers 29,000 6,000 5,800 25,000 65,800 Entertainment Locations 5,000 3,000 2,500 3,000 33,500 Shopping Centers 8,000 1, ,000 34,000 Sampling Location ,600

6 6 PROJECT ORGANIZATION 4. Location Frequency:  Offices: One office / 01 sampling session.  Schools: One school or center / sampling session. Sampling sessions for classes in the morning, and/or in the afternoon, and/or in the evening.  At entertainment locations: One location two sampling days or session. Sampling at weekend is preferable.  At shopping centers: One location / 02 sampling days. Working time: from 10:00 to 20: Staff & Uniform HANOIDANANGCANTHOHCMCTOTAL STAFF Promoter Supervisor Storekeeper11114 Manager11114 UNIFORM T-shirt Cap Bag

7 7 I. K.C SUPPLY REQUIREMENT: 1. Samples, delivered on 26 Feb 2003 at following addresses: 2. Equipment, delivered on 18 Feb 2003 at 177/35 Nguyen Van Dau, Binh Thanh, HCMC: 3. Others, delivered at the latest of 26 Feb 2003 at 126D Phan Dang Luu, W3 Phu Nhuan, HCMC:  Product information for training.  Documents prove the quality and origin of the samples: Certificate of Origin, Certificate of Quality, legal transport documents for each area (i.e. Commercial Invoice or Internal Goods Issued notes stipulated by The Ministry of Finance, etc.) PREPARATION T-shirt236 Cap150 Bag130Use old bag, in MSV stock AREAADDRESSCONTACTERPHONE Total of sample HaNoi P103 nha B22, TT Kim Lien, Dong Da, HaNoi Mr. Maïnh Tuaán ,000 DaNang95 Quang Trung, Ñaø NaüngMr. Troïng Cö CanTho99 Nguyen Van Cu, An Hoa, Can ThoMr. Coâng Minh ,000 HCMC 177/35 Nguyen Van Dau, Binh Thanh, HCMC Mr. Löông Ñoaøn09 90,000

8 8 PREPARATION II. MSV: 1. Recruiting 2. Training 3. Project announcement to Trade Services 4. Facilities necessary for fieldwork organization 5. Uniform transportation to area 6. Mapping system for fieldwork 7. Recording forms 8. Fieldwork organization

9 9 REPORT I. DAILY REPORT: 1. Time: 4:00 p.m. 2. Content:  List of conducted locations (updated).  Process of each area.  Any problems arisen.  Any information from consumers collected during fieldwork. II. FINAL REPORT: 1. Time: 07 after the last area completion. 2. Content:  Fieldwork Result.  List of conducted locations.  Any information from consumers collected during fieldwork.  Inventory Report.

10 10 APPENDIXES

11 11 FIELDWORK PROCESS

12 12 RECORDING FORM

13 13 APPROVAL The Active Plan is approved by K.C. Phan Ngoc Thuy


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