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Young & FREE 20 months later MACU CONFERENCE QUEBEC CITY | JUNE 1-3, 2009.

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Presentation on theme: "Young & FREE 20 months later MACU CONFERENCE QUEBEC CITY | JUNE 1-3, 2009."— Presentation transcript:

1 Young & FREE 20 months later MACU CONFERENCE QUEBEC CITY | JUNE 1-3, 2009

2 875,000 The first minutes in just 50

3 Our goal KEY TAKE- AWAYS FOR YOU 9

4 Is it possible to have credit union super fans?

5

6 Diggnation Video Podcast

7 Larissa on the Diggnation Live Show in London

8 SOCIAL MEDIA Diggnation has over 400,000 subscribers

9 SOCIAL MEDIA CNN has 400,000 average daily viewers

10 ALBERTA YoungFreeAlberta.com

11 1 TAKE-AWAY Dialogue trumps monologue

12

13 CU

14 Innovation requires trust and a leap of faith 2 TAKE-AWAY

15 We would like to hear how Currency can help Common Wealth own the youth market in northern Alberta! – KIM CROCKETT, COMMON WEALTH CREDIT UNION AUGUST 2006 “ ”

16 The business case

17 What’s the competition up to?

18 The perfect scenario

19 Generation Y is not a passing fad 3 TAKE-AWAY

20 20 Entire contents © 2008 Forrester Research, Inc. All rights reserved. “Do you do the following activities online at least monthly?” Source: North American Technographics® Benchmark Survey, 2007 Base: US online consumers Gen Y leads the way on Social Computing activities 0% 10% 20% 30% 40% 50% 60% 70% 80% Gen YGen XYounger Boomers Older Boomers Senior Use Web- based Use instant messaging Use social networking sites Read blogs Comment on blogs

21 21 Entire contents © 2008 Forrester Research, Inc. All rights reserved. The Gen Y segment is growing — and will represent 29% of online households by 2011 Base: US online households 15% 29% 30% 23% 37% 34% 18% 14% Seniors Boomers Gen X Gen Y Source: North American Technographics® Benchmark Survey, 2008

22 22 Entire contents © 2008 Forrester Research, Inc. All rights reserved. Gen Yers will drive future online banking growth... Base: US online households that bank online The number of US online households that bank online Seniors (born 1900 to 1945) Boomers (born 1946 to 1963) Gen Xers (born 1964 to 1975) Gen Yers (born 1976 to 1990) Forecast Actual* 40M 20M Year Growth Rate +35% +43% -3% 60M 80M 136% Source: *North American Technographics Benchmark Surveys ; Forrester’s NACTAS 2006 Benchmark Survey

23 Rethink the three-month promotions 4 TAKE-AWAY

24 Do one thing really big 5 TAKE-AWAY

25

26 Launch Video

27 Give young people freedom and resources and they will do amazing things 6 TAKE-AWAY

28

29 Create a dialogue by entertaining first and educating second 7 TAKE-AWAY

30 Sense and respond 8 TAKE-AWAY

31 Video

32

33 Keep it fresh 9 TAKE-AWAY

34

35 What’s next?

36 Wall illuminations

37

38

39 Go Mobile

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41 Applicant Montage

42 Meet the 2009 Young & Free Alberta Spokesperson, Myles Peterman

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44

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46 91,918 site visits 275,923 page views 3:47 average visit 114,039+ YouTube video views1,500+ blog comments 233 Facebook fans147 Twitter followers RESULTS October 1, 2007 to October 31, 2008

47 $428,000 unpaid media coverage 2,000,000+ impressions 125 pieces of unpaid media 2,650 Y&F accounts $3,982,000 funds in Y&F accounts RESULTS October 1, 2007 to September 30, 2008

48 4 CUES Golden Mirror Awards 5 MAC Gold Awards including MACQUEE Best of Show 5 MACU AIME Awards Forrester Groundswell Award first place in the Talking category CUCC National Innovation Award AWARDS October 1, 2007 to May 3, 2009

49 Creating loyalty and wallet share Metrics and trending Driving ongoing engagment Province wide roll out MOVING FORWARD

50 24/7 support Content CU staff engagement Mining Gen Y insights Bringing more and more value Shared learning Financial literacy ON-GOING KEY CHALLENGES / GOALS

51 IS YOUR CREDIT UNION YOUNG & FREE? YoungFree.com

52

53 Thank YOU!

54 CONTACT US Jan Fisher Kim Crockett LEARN MORE Tim McAlpine


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