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GB POTATOES: MARKET INTELLIGENCE 2010-11 Published in January 2011 For the full report and analysis visit: www.potato.org.uk/media_files/information/gb_potatoes_mi2010_11.pdf.

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Presentation on theme: "GB POTATOES: MARKET INTELLIGENCE 2010-11 Published in January 2011 For the full report and analysis visit: www.potato.org.uk/media_files/information/gb_potatoes_mi2010_11.pdf."— Presentation transcript:

1 GB POTATOES: MARKET INTELLIGENCE Published in January 2011 For the full report and analysis visit:

2 © Agriculture and Horticulture Development Board 2010, All rights reserved For the latest versions go to:

3 © Agriculture and Horticulture Development Board 2010, All rights reserved The diagram illustrates the network and interactions of the producers, suppliers, service providers, buyers and consumers that make up the complex GB potato supply chain.

4 © Agriculture and Horticulture Development Board 2010, All rights reserved Potato Supply Flowchart (Raw Material)

5 © Agriculture and Horticulture Development Board 2010, All rights reserved

6 Top Varieties by Area in 2010 (hectares) and Typical Availability * * Provisional data as of Jan. 2011, for the latest figures visit

7 © Agriculture and Horticulture Development Board 2010, All rights reserved Free Market Weekly Average Price Index During the season, the Weekly Average Price Survey (WAPS) shows typical patterns, depending on the level of supply. From July to end-October, prices usually decline as supply increases. Sometimes summer prices are steady to early September if harvesting progresses slowly.

8 © Agriculture and Horticulture Development Board 2010, All rights reserved Trends in Planted Area and Number of Growers Since 1960, there has been a 53% drop in the planted area (280,000 to 130,000 ha) The number of growers has dropped by 97% over the same period and now stands at 2,575

9 © Agriculture and Horticulture Development Board 2010, All rights reserved Yield per ha and Total Production Average production since 1960 is just over 6 million tonnes Average yields per ha have doubled since 1960, due to improved agronomy; this has balanced the halving of the planted area Year on year fluctuations in yields are due to weather

10 © Agriculture and Horticulture Development Board 2010, All rights reserved Planted Area per Grower The 20-fold decline in grower numbers, with a halving of planted area since 1960, has meant a great increase in planting size per grower Since 1970, average planting size has increased 9-fold, from 5 ha to 45 ha The main period of change has been since 1996, when the quota system and price stabilisation ended

11 © Agriculture and Horticulture Development Board 2010, All rights reserved Planted Area per Grower The structure of purchases has not changed since % of the tonnage traded is by the largest 20% of purchasing businesses 95% of the tonnage traded is by the largest 60% of purchasing businesses. The remaining 5% is purchased by the smallest 40% of purchasing businesses

12 © Agriculture and Horticulture Development Board 2010, All rights reserved Volume Traded by Purchaser Type

13 © Agriculture and Horticulture Development Board 2010, All rights reserved Consolidation of the GB Industry In 1997, 76% of smaller growers were below 30 ha. By 2009, this was 58% Smaller growers decreased in number from 4,304 in 1997 to 1,344 in In total, numbers dropped from 5,629 to 2,576 over this period (a decrease of 54%) These smaller growers (below 30 ha) accounted for 35% of area in 1997 and just 16% in 2009 There were 175 growers 100 ha or over in This had increased to 293 by 2009, despite the 54% drop in overall grower numbers In 1997, growers 100 ha or more accounted for 3% of numbers, but 22% of the area planted. By 2009, they were 11% of the numbers, but 48% of the total Number of growers by size bands Percent of area grown by size bands Size Bands

14 © Agriculture and Horticulture Development Board 2010, All rights reserved Size and Share of the Carbohydrates Market 2007/2010 (Retail Data)

15 © Agriculture and Horticulture Development Board 2010, All rights reserved Break Down of Total In Home Potato Meal Occasions

16 © Agriculture and Horticulture Development Board 2010, All rights reserved Total Per Capita Consumption in GB (Including Imports)

17 © Agriculture and Horticulture Development Board 2010, All rights reserved Retail and Other Consumption in GB

18 © Agriculture and Horticulture Development Board 2010, All rights reserved Consumption by Product Groups

19 © Agriculture and Horticulture Development Board 2010, All rights reserved North-West European Market

20 © Agriculture and Horticulture Development Board 2010, All rights reserved Forecasting Price from Production

21 © Agriculture and Horticulture Development Board 2010, All rights reserved Price Influence on Planted Area

22 © Agriculture and Horticulture Development Board 2010, All rights reserved Yield and Seasonal Rainfall

23 © Agriculture and Horticulture Development Board 2010, All rights reserved Sunshine

24 Temperature

25 GB Yield

26 © Agriculture and Horticulture Development Board 2010, All rights reserved Contacts Jim Davies Senior Analyst – Potatoes Shamal Mohammed Analyst – Potatoes AHDB Market Intelligence Stoneleigh Park, Kenilworth, Warwickshire CV8 2TL Tel: DD: , Mob: Web: / AHDB Market Intelligence Stoneleigh Park, Kenilworth, Warwickshire CV8 2TL Tel: Fax: Web: / For more information visit:


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