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Our Campaign for Digital Inclusion Cllr Laura Robertson-Collins ACM, Skills, Employment and Enterprise Liverpool City Council Chair, Go On Its Liverpool.

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Presentation on theme: "Our Campaign for Digital Inclusion Cllr Laura Robertson-Collins ACM, Skills, Employment and Enterprise Liverpool City Council Chair, Go On Its Liverpool."— Presentation transcript:

1 Our Campaign for Digital Inclusion Cllr Laura Robertson-Collins ACM, Skills, Employment and Enterprise Liverpool City Council Chair, Go On Its Liverpool Steering Group

2 Where we started from: June 2011 – 104,000 adults offline (never used the internet) c. 29% of the population Skills gap – esp L2 and L4 - below national and regional levels Lowest employment rate in UK Recognition of role of digital skills in regeneration agenda Embraced by local authority as crucial for skills and employment – not just an education issue Race Online - target to cut digital exclusion by 50%....

3 Where we are now: Latest ONS figures (Jul – Sep 2012) show 46,000 adults are offline in most recent quarter 58,000 fewer adults offline than in June 2011 End of 2011 – 84,000 adults offline – 5.6% reduction in digital divide, compared to 1.1% nationally June 2012 statistics – showed 61,000 adults offline…. ie a 12.1% reduction in the digital divide…(to 17%) Almost met the “Race Online” target – to halve digital exclusion from 29% by June 2012 1,500 Digital Champions recruited (inc 10% of all DCs for BBC Give An Hour, Oct 2011)

4 So….what did we do to get here? “The New Model for promoting Digital Inclusion”:- Politicians Promotion Partnership Buy-in at highest political level in Local Authority High profile promotional activities – launch events, BBC tie- ins, Martha Lane Fox Campaign had begun in 2010, from the Local Strategic Partnership – digital inclusion seen as fundamental for the ‘Sustainable Community Strategy’ Utilised existing cross-sector infrastructure, from LSP Local Authority resource – had dedicated staff support And have a vibrant Cross- sector Steering Group

5 “New Model” fundamentals: Digital Inclusion Strategic Framework recognised as fundamental to achieve Liverpool’s Sustainable Community Strategy outcomes Universal political support for Motion to Liverpool City Council 14 September 2011 Integration into the ‘Liverpool Plan’ Leadership of Liverpool City Council and Liverpool Vision Strong support from strategic partners such as Liverpool Chamber of Commerce CIC, Merseytravel & Unionlearn Support from Race Online – with ‘new Digital Champion model’ – ie anyone can be a digital champion….

6 Multi faceted partnership: Adult Learning Service AIMES BBC Big Lottery Business in the Community FACT Google UK John Lewis plc Jobcentre Plus/DWP Lloyds TSB LCVS Liverpool Chamber of Commerce CIC Liverpool Community College + all Universities Liverpool Library & Information Service Mecca Bingo Mersey Fire & Rescue Service Merseyside Police Merseytravel Post Office Registered Social Landlords School network – Liverpool Vision GEC school programme NHS & PCT Talk Talk TUC / Unionlearn UK Online Centres - including Granby Toxteth and Everton Development Centres Weatherspoons Other local public, private community and voluntary sectors

7 High profile promotional activities BBC Breakfast live broadcast from Toxteth Library on campaign launch day 24 October 2011 Launch sponsored by Unionlearn at Contemporary Urban Centre attended by over 80 partners – many undertook various radio interviews Go ON it’s liverpool advert displayed on media wall opposite Lime Street Station for 5 days from 28 October 2011 October + November Events held by business and community sectors BBC Radio Merseyside Roger Phillips, Sean Styles supported campaign – interviews with Norris Green Library, Digital Champion Award Winners Partners campaign promotion via internal and external channels Liverpool Chamber Commerce CIC magazine front cover + feature Liverpool City Council magazine Liverpool Echo and Daily Post features North West & North Wales Housing News Unionlearn - Onward Magazine Merseytravel – Connect Magazine GEC Activities March 2012


9 Digital Champions Digital champions support family, friends, colleagues or customers to get all the benefits that the internet can bring. Help people gain internet access Inspire people to take their first steps online Guide people on how to use a computer, using free online training resources Encourage others to become digital champions and help others Who can do this?

10 Where do we go now? Drivers / Opportunities in 2013 – Welfare benefits - ‘digital by default’ – JSA ‘Trailblazer’ on Merseyside….Impact on LA services, and voluntary organisations – Social landlords stepping up interventions – BDUK infrastructure £ for Merseyside – Lottery ££ - Awards for All; money for city? – DALAS ££

11 Next steps Co-ordination of the partners and networks to raise awareness of the campaign Develop – Digital Champion network citywide - recruitment – Go On Its Liverpool ‘Award’ – Launch on Safer Internet Day, 5 th February 2013 – improve connectivity - access to free wi-fi – Improve number of new users – Creating demand – commercial provision of infrastructure follows – Improve skills and confidence - training provision – Improve how business, SMEs and charities use technology to grow and help their customers and service users – Embed demand for digital across all strategies and services

12 In Summary: The Campaign for Digital Inclusion Essential for all residents – for employability, access to jobs and to skills Embed across all of local authority Cutting costs of service provision Improving access to health and well-being Economic development – connected firms grow more (20% SMEs are offline) No-one should be left behind – social justice

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