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Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

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Presentation on theme: "Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland."— Presentation transcript:

1 Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland

2 The Eye of the Storm

3 The Sky Fell In

4 “Blue Meannie”

5 World Travel Market

6 Malcolm Roughead, Chief Executive

7 Sell Sell Sell

8 Guerrilla Marketing Campaign coverage The Scotsman, May 2010

9 The Winning Years

10 Winning Market Share

11 Marketing Edinburgh

12 Inspiration and Perspective

13 Living the Legacy

14 USPs

15 Step Changes

16 Trams

17 Airport Masterplan 2040

18 High-speed Rail

19 Truly World Class

20 Leading the World

21 Leading the World – and for the next 200 years


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