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What’s happening in Packaging? Packaging Trends in 2012 What will be the main driving factors in 2013 ? Are consumers falling in love with packaging again?

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Presentation on theme: "What’s happening in Packaging? Packaging Trends in 2012 What will be the main driving factors in 2013 ? Are consumers falling in love with packaging again?"— Presentation transcript:

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2 What’s happening in Packaging? Packaging Trends in 2012 What will be the main driving factors in 2013 ? Are consumers falling in love with packaging again? Are all trends applicable to all products and brands? 2

3 Trends Big Packaging Trends in 2012 – Jubilee/Heritage – Colour – Shape – Simplicity/Natural – Made for me – Designer 3

4 Jubilee – The Good

5 Jubilee - The Good

6 Jubilee - The Cheesy......? 6

7 ......not so good? 7

8 Heritage

9 9

10 Heritage Australia 10

11 Heritage Slovakia 11

12 Heritage Various Holland Australia US 12

13 Heritage New Brands and Old Brands France UK and US 13

14 Heritage – New “Old Brands”! 14

15 Heritage is all around…….. 15

16 Colour

17 Colour UK

18 Colour

19 Shape

20 Shape – 5 Greece 20

21 Shape Soso salt - Spain 21

22 Shape Yarmarka Platinum - Russia 22

23 Shape Daylesford Dairy - UK

24 Shape Bzzz - Armenia 24

25 25 Shape Bzzz - Armenia

26 Shape Canteen Tequila - USA 26

27 Shape POM - USA 27

28 Natural Simplicity

29 Natural Simplicity Nude Bee Honey Co - Canada 29

30 Natural Simplicity Simply Oil - Spain 30

31 Natural Simplicity Divine Olives - Asia 31

32 Technology 32

33 Technology QR Codes 33

34 Technology Augmented Reality 34

35 Technology Fluorescent product 35

36 Technology Made for Me! 36

37 Made for Me

38 Designer

39 Designer

40 Designer

41 Main Drivers What will be the main drivers and trends that will influence packaging over the next few months and years ? 41

42 Economic Drivers Economy – Recession – Is the Growth model broken? 42

43 Food Price Inflation Food Price rises, 15% over the next year – Being driven by 13% reduction in cereal crops – This will drive down beef, pork and lamb production – 40% increase in potato prices predicted – Frantic redesigns occurring, removal of Bramley Apples, British wheat, Maris Piper 43

44 But we still......waste it Food waste – UK House hold food waste is 25% of purchased – 50% of all food waste is generated in the home – Worth approx £480 per average household – There is increasing evidence that consumers value packaging that prevents/reduces food waste 44

45 Key consumer drivers The product and packaging must deliver on the key drivers for purchase first Convenience Superior functionality Value for money Emotional reassurance 45

46 Key consumer drivers Going forward do we need to re-order the consumer drivers? Value for Money Emotional reassurance Superior functionality Convenience 46

47 Key Consumer Drivers Are consumers falling in love with packaging again? – There is an increasing awareness and acceptance amongst consumers that packaging has a role to play – Consumers are starting to believe that companies are serious about packaging reduction 47

48 Is sustainability dead as a trend? In a recent Packaging News survey environmental considerations were only the 5 th most important driver. Cost reduction, differentiation and quality enhancement all rated higher This reflects the view of MMR that environmental claims are not a motivator for consumer purchase. 48

49 Is Sustainability Dead? End of the road for light-weighting? Many companies are now reporting that they have exhausted the opportunities for light weighting....? Refill packs, bio-degrables, bio plastics....are they working? 49

50 Technology Drivers - Plastics Plastics recycling target. The recycling targets for the UK have been dramatically increased Mixed plastics recycling. The last hurdle for the consumer perception of plastic packaging waste may soon be removed True bio plastics, coke plant bottle. Standard, plastics now being made from plant material feedstock 50

51 UK Recycling Rates Paper69.5 Glass81 Aluminium Steel Plastic Wood22 51

52 Mixed Plastics Recycling Increasing number of plastic recycling facilities opening Sorting technology improving everyday Thin plastics recycling becoming increasingly viable Some local authorities now collecting thin plastics 52

53 True Bioplastics Coke Plant bottle. It looks, feels and most importantly it processes and recycles like standard PET. Most importantly consumer do not have to recycle it separately 53

54 True Bioplastics Plastics from 54

55 Some thoughts……. Are all trends applicable to all products and brands? What does following a trend say about your Brand? 55

56 Thank you for your time and attention Or visit Dto3d.com 56


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