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Unit IV Campaigns, Elections, Interest Groups and the Media
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Who can run for office?
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Congress Age 25, 7 years a citizen, Inhabit your State Who can run for office?
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Congress Age 25, 7 years a citizen, Inhabit your State Senate Age 30, 9 years a citizen, Inhabit your State Who can run for office?
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Congress Age 25, 7 years a citizen, Inhabit your State Senate Age 30, 9 years a citizen, Inhabit your State President Age 35, Natural-born citizen, 14 years in-country Who can run for office?
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You will need: A campaign manager A Political Consultant Plenty of volunteers Assistance from a party Media Consultants Polling Firms Direct-Mail Firms Political Technology Firms Want to campaign for office?
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First, get noticed! Running for President?
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First, get noticed! “The Great Mentioner” (David Broder) Running for President?
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First, get noticed! “The Great Mentioner” (David Broder) Use “leaks” Running for President?
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First, get noticed! “The Great Mentioner” (David Broder) Use “leaks” Become a public speaker Running for President?
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First, get noticed! “The Great Mentioner” (David Broder) Use “leaks” Become a public speaker Become famous Running for President?
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First, get noticed! “The Great Mentioner” (David Broder) Use “leaks” Become a public speaker Become famous Sponsor a big bill (if you are in Congress) Running for President?
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First, get noticed! “The Great Mentioner” (David Broder) Use “leaks” Become a public speaker Become famous Sponsor a big bill (if you are in Congress) Be a Governor Running for President?
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Get a ton of money! Running for President?
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Get a ton of money! But, to get matching Federal funds, you must get 20 people in 20 states to give $250 or less Running for President?
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Get a ton of money! But, to get matching Federal funds, you must get 20 people in 20 states to give $250 or less Build an organization! (everybody on slide 2) Running for President?
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Get a ton of money! But, to get matching Federal funds, you must get 20 people in 20 states to give $250 or less Build an organization! (everybody on slide 2) Develop Strategy Incumbency is a trump card. The 4 “T”s = Tone, Theme, Timing, Target Audience Running for President?
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Be able to use Television! “Commercial Spots” “Sound Bites” “Photo Opps” Debates Running for President?
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Be able to use Television! “Commercial Spots” “Sound Bites” “Photo Opps” Debates What is the real effect of these? Does the Presidential candidate have coattails? Running for President?
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Special Problems of Congress Running for Congress?
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Special Problems of Congress Size (set in 1911) Running for Congress?
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Special Problems of Congress Size (set in 1911) Allocation of Seats Running for Congress?
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Special Problems of Congress Size (set in 1911) Allocation of Seats District Size (Supreme Court ruling 1964) Running for Congress?
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Special Problems of Congress Size (set in 1911) Allocation of Seats District Size (Supreme Court ruling 1964) District Shape Running for Congress?
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Special Problems of Congress Size (set in 1911) Allocation of Seats District Size (Supreme Court ruling 1964) District Shape Gerrymandering Running for Congress?
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Will you be a Delegate, or a Trustee? Which would you rather have? Running for Congress?
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Will you be a Delegate, or a Trustee? Which would you rather have? If you want to stay… Provide Constituent Services Create Committee Plums Running for Congress?
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Will you be a Delegate, or a Trustee? Which would you rather have? If you want to stay… Provide Constituent Services Create Committee Plums You can’t be sued for “privileged speech”! Running for Congress?
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Incumbency Rules At-large or Districted? (Re-) Apportionment Running for Congress?
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Know what’s up… Position Issues vs. Valence Issues Regardless of Office…
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Know what’s up… Position Issues vs. Valence Issues Campaigns Make a Difference Reawaken party loyalty See who handles pressure Judge character and core values Regardless of Office…
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Rising Expenses Election of 2008 All that Money… 197670 million 1988211 million 1996240 million 20081760 million 419.1 millionTV & Radio 43.5 millionInternet 21.8 millionPrint media 11.4 millionConsultants
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Congressmen get NOTHING. Presidential Candidates get complicated: Primary = Matching funds from small donors General = All costs up to the limit Minor Party folks get partial funding, depending on the percentage of the vote they get Page 251 ! ! ! ! Money, money, money, money…
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Watergate fall-out (1973) $ go up PACs become widespread Limits DO have an effect Trend toward using private donors rather than Federal matching funds WHY? Money (that’s what I want)
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Special Problems Independent Expenditures Soft Money McCain-Feingold Act (2002) No Soft Money Individuals can contribute $2000 Independent Expenditures curtailed Mo’ Money
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Supreme Court clarifications: Buckley v. Valeo (1976) Limits are OK; Candidate can spend his own $ McConnell v. Federal Election Commission (2002) 60 day mention limit upheld FEC v. Wisconsin Right to Life (2007) Issue ads not prohibited Citizens United v. FEC (2010) Allows corporate/union funding of ads Money, so they say (is the root of all evil today)
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PRIMARY Elections More Individualized More Ideologically Extreme Open, Closed, or Blanket? Timing is varied GENERAL ELECTIONS More Party-oriented TV has less effect ??? Always the first Tuesday in November (unless…) I Wanna Be Elected!
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Presidential elections are: more competitive and the winner usually gets <55% of the vote Congressional elections are: Favorable to Incumbents (>60% of the vote) Affected by the Midterm problem Affected by Constituent Services and Franking Often run “against the Government” Election Differences
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The Undecided Voter (a Clothespin vote?) The Pocketbook Vote Candidate Character What decides elections?
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PARTY Though there are more Democrats than Republicans… Dems are more reasonable Independents often vote Republican A higher percentage of Republicans vote ISSUES Mostly the Economy Prospective and Retrospective voters (mostly the latter) CAMPAIGNS COALITIONS How do we decide?
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In short, not much Disasters will change that Timing and Issues are critical Life + Good = Incumbent Wins Life + Bad = Challenger Wins Will the outcomes change policy?
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Political Action Committees (PACs) Lobbyists Institutional Organizations Membership Organizations Incentives to Join: Solidary incentives Material incentives Purposive incentives Interest Groups
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Public-Interest Law firms Think Tanks “Special PACs” NRA AIPAC AARP Earmarks Etc.
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Environment Sierra Club, Greenpeace Feminists NOW, NARAL, WEAL Union AFL-CIO, AFT/NEA, AFSCME NAACP Civil Disobedience Possible upper-class bias Social Movements
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Who lobbyists are What they did Where the money came from… …and where it went to. Regulations
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A Brief History Early Newspapers Changed by better presses and the telegraph The Popular Press Pulitzer, Hearst, and Yellow Journalism Now Editorials Magazines Muckrakers to “Investigative Journalism” Radio The Media
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OK, not so brief… Television Networks to Cable “Nightly News” to C-Span, FoxNews, CNN, The Daily Show Internet Blogs, Twitter, Facebook The Media
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Make a Profit Avoid Bias Roles: Gatekeeper Scorekeeper Watchdog Media Responsibilities
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Avoid Libel ~ “Absence of Malice” Keep Confidentiality ~ No Federal “Shield” law On the Record Off the Record On Background On Deep Background Equal Time Rule Media Responsibilities
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We think many news stories are inaccurate We have “Selective Attention” disorder We think the media is Liberal Secular We LOVE Sensationalism Public Perceptions
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