8Graphological TATA FONE SERVO KOOL Gifts 4 U Veri veri tasti Xtra PremiumEverybody kneads it.(Pilsbury flour)
9Grammatical He danced He danced well He danced well with his friends He danced well with his friends in the partyHe danced well with his friends in the party last nightHe danced well with his friends in the party last night at Taj hotel.
10Grammatical Challenge the limit Connecting India Seals,fixes,joins,buildsYour Friend, For LifeUnqualified comparativesHealthier teeth & gumsLonger lifeFresher breath
11Hinglish a mix of Hindi and English language, is gaining momentum in the advertising communication. It is termed as code-mixing and it becomes the trend of the time.Khao Light, Jiyo Light (Nature Fresh refined oil)Yeh Dil Mange More (Pepsi)Magic hai to mumkin hai
12Neologism is one of the best ways to create linguistic creativity and innovation in the advertisements. The copywriters do not hesitate to break the boundaries of the rules and coin new words and widens the possibilities of expressionBe a FreshtarianHere are the new words created with one word 'egg': eggaterian, eggonomics, eggcitement, eggsperienced, eggtraordinary & so on.
13Maurya Sherton Taj Hotel Lal Quila Basmati Rice Charminar Cigarette Allusion is another striking figure of speech equally exploited by the copywriter. This figures consists of some words or the expression which refers to some well known past incident or a mythical or historical name or a saying of a prominent person.Maurya ShertonTaj HotelLal Quila Basmati RiceCharminar CigaretteTaj Mahal TeaTiranga Gutkha
14Television with golden eye. Personification, in which an inanimate object is brought into life, is widely practiced in both forms of advertising. While employing this figure of speech, the copywriters endow the product with human qualities, emotions and activities so that the product will be associated with the user closely and impressively.More smiles per hourDefinitely maleHar ghar kuch kahtaTelevision with golden eye.
15Things go better with coke Dhag Dhoonte Rah Jaoge Exaggeration is a statement or description that makes something seem larger, better, worse or more important than it really is. It is employed to catch the attention of the consumer and highlights the product.Things go better with cokeDhag Dhoonte Rah JaogeRules your senses. Rules the world .We invest in your dreams.sirf naam hi kaffi haiBetter than the best
16Alliteration and rhyme are the most favoured tools of the copywriter Alliteration and rhyme are the most favoured tools of the copywriter. These two figures are found most abundantly in Hindi and English advertisements. The effective employment of these devices makes ads more musical, memorable and appealingChai Shai Mast Ho JayeFive Side Funda Fastest ThandaTo change the way you lookjust change the way you cookHar khbar par hamari najarFun on the runHave a break!Have a kit kat
17Sahet Ki Sanjivini (Sanjivini as metaphore) Life ho to AisiIt’s honeydew smoothThe tyre with muscles
18muscular 18 litre fuel tank Street-Sport-Styling Metaphors and similes, the figures of similarity are more regular in both forms of advertisings. In advertising, they are used to make a difference or comparison (simile) between the products and prove why their product is the leader (metaphor) of the market ?180 cc 15BHPmuscular 18 litre fuel tankStreet-Sport-StylingLooks like the male of the SpeciesHas finally arrivedBajaj PulsarDefinitely male.
19Pun & Ambiguity Sab ka rub ek Just add zen to your life No boundarties Everyone has a reason to pray.Making sense of India