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Primary Secondary Intermediate/ Tertiary Shade add white Tint add black Compliment UNDERSTANDING THE COLOR WHEEL.

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Presentation on theme: "Primary Secondary Intermediate/ Tertiary Shade add white Tint add black Compliment UNDERSTANDING THE COLOR WHEEL."— Presentation transcript:

1 Primary Secondary Intermediate/ Tertiary Shade add white Tint add black Compliment UNDERSTANDING THE COLOR WHEEL

2 THE SIX COLOR RELATIONSHIPS (COLOR SCHEMES) 1.Monochromatic 2.Complementary 3.Split-complementary 4.Analogous 5.Triadic 6.Tetrad The 4 Major Color Harmonies/Relationships or Schemes Two additional Color Harmonies or Schemes

3 Hue (blue, red, yellow, green, etc) Value (light/dark) Chroma (intensity) THE THREE PROPERTIES OF COLOR (de-saturated) (saturated)

4 cc0000ff cc0033ff cc0066ff cc0099ff 00cc0000cc3300cc6600cc9900cccc00ccff 00ff0000ff3300ff6600ff9900ffcc00ffff cc3300ff cc3333ff cc3366ff cc3399ff 33cc0033cc3333cc6633cc9933cccc33ccff 33ff0033ff3333ff6633ff9933ffcc33ffff cc6600ff cc6633ff cc6666ff cc6699ff 66cc0066cc3366cc6666cc9966cccc66ccff 66ff0066ff3366ff6666ff9966ffcc66ffff cc9900ff cc9933ff cc9966ff cc9999ff 99cc0099cc3399cc6699cc9999cccc99ccff 99ff0099ff3399ff6699ff9999ffcc99ffff cc0000cc0033cc0066cc0099cc00cccc00ff cc3300cc3333cc3366cc3399cc33cccc33ff cc6600cc6633cc6666cc6699cc66cccc66ff cc9900cc9933cc9966cc9999cc99cccc99ff cccc00cccc33cccc66cccc99ccccccccccff ccff00ccff33ccff66ccff99ccffccccffff ff0000ff0033ff0066ff0099ff00ccff00ff ff3300ff3333ff3366ff3399ff33ccff33ff ff6600ff6633ff6666ff6699ff66ccff66ff ff9900ff9933ff9966ff9999ff99ccff99ff ffcc00ffcc33ffcc66ffcc99ffccccffccff ffff00ffff33ffff66ffff99ffffccffffff Hexadecimals (66ff99) A combination of letters and numbers to identify a color.

5 Color: Enhances a message Enlivens a presentation Adds richness and depth to screen design

6 Color Can Be Used to: Distinguish between like and unlike elements on a screen. Indicate the importance or progression of data by increasing value and saturation level. Emphasize or draw attention to elements by using lighter or brighter colors. Set a mood.

7 Color Tips- DO : Use color conservatively. Use color to draw attention to elements. Use a color pallet of 3 to 4 major colors to establish consistency and a uniform feel to a project. Be sensitive to cultural biases and associations with some colors.

8 Color Tips - DON’T : Sacrifice readability for pleasing color. Use too many colors in one project. Use red/green combinations. They will not be visible to those with red/green color blindness. (Note: You can use these combinations if---when you print in black and white there is a lot of difference between the two colors. Lots of contrast means that the person with red/green color blindness could still distinguish the different objects/words.)

9 View the examples of Color Go the following website:

10 View the examples of Value Go the following website:

11 Check your Understanding In your Design Packet complete the questions on page 8 regarding Color

12 Assignment #2Examples of the 4 major color harmonies Open from the Media:/Student/Shared/ assignment #2 Color Harmonies. Monochromatic Complementary Analogous Triad

13 A color is described in three ways: 1. by its name 2. how pure or de-saturated it is 3. and its value or lightness. Primary Colors: Colors at their basic essence; those colors that cannot be created by mixing others. On the computer: red, green and blue. In Paint or otherwise: red, yellow and blue. Secondary Colors: Those colors achieved by a mixture of two primaries. Tertiary Colors: Six colors created by mixture of a primary color and its adjacent secondary: for example: blue and green make blue-green; yellow and orange make yellow-orange,… etc. Shade and tint are terms that refer to a variation of a hue Shade: A hue produced by the addition of black. Tint: A hue produced by the addition of white. Complementary Colors: Those colors located opposite each other on a color wheel.

14 Monochromatic Colors: Variations of shades or tints of the same hue. Complementary Colors: Those colors located opposite each other on a color wheel. Split-complementary Colors: A color and it’s compliments analogous colors on either side of it on the color wheel. Analogous Colors: Those colors located close together on a color wheel. Triadic: Like Red, Green and Blue. The three colors in the triangle on the color wheel. Tetradic The tetradic (double complementary) scheme is the richest of all the schemes because it uses four colors arranged into two complementary color pairs. This scheme is hard to harmonize; if all four colors are used in equal amounts, the scheme may look unbalanced, so you should choose a color to be dominant or subdue the colors. Page 1. Click for page

15 COLOR THEORY Color theory encompasses a multitude of definitions, concepts and design applications. All the information would fill several encyclopedias. As an introduction, here are a few basic concepts. The Color Wheel A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in Since then scientists and artists have studied and designed numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate. In reality, any color circle or color wheel which presents a logically arranged sequence of pure hues has merit. Page 2 Click for page

16 PRIMARY COLORS Red, yellow and blue In traditional color theory, these are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues SECONDARY COLORS Green, orange and purple These are the colors formed by mixing the primary colors. TERTIARY COLORS Yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green. These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange. Page 3 Click for page

17 Hue: The name of the color Intensity or Value: The brightness or dullness of a hue. One may lower the intensity by adding white or black. Chroma: How pure a hue is in relation to gray Saturation: The level of purity of a hue.

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