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© Jean-Claude Hamilius How to be creative A reflexion on teaching creativity
© Jean-Claude Hamilius If you can sell with good taste as well as bad taste, why not make it good taste? It‘s more fun! Bill Bernbach
© Jean-Claude Hamilius Nowadays „more fun“ means: A question of taste? Provocative behaviour as the leading device Quickly catching the eye by „spoiling-for-fight“-ads
© Jean-Claude Hamilius Slow off the mark?
© Jean-Claude Hamilius Bring out the best in you.
© Jean-Claude Hamilius I‘m right where I belong.
© Jean-Claude Hamilius I‘m right where I belong.Lost your way?
© Jean-Claude Hamilius Are you sure, your product fits in between?
© Jean-Claude Hamilius There‘s more inside, than you can think of.
© Jean-Claude Hamilius There‘s more inside, than you can think of.The main thing is, that the head is at its best.
© Jean-Claude Hamilius The main thing is, that the head...
© Jean-Claude Hamilius The main thing is, that the head...
© Jean-Claude Hamilius The main thing...
© Jean-Claude Hamilius The essential in delivering good communication is about: Think before you act Attraction and relevance... and how to set the rules to create both.
© Jean-Claude Hamilius Use brain and heart... Think before... and act with passion to combine fundamental content and emotional approach... into an invaluable blended message – but beware!
© Jean-Claude Hamilius Less is more [ If you try to put a thousand messages into this space, you will probably come across without leaving any single message at all ] [ One Message ]
© Jean-Claude Hamilius The key to creativity: The message for today i 2 = 2xi + 2xi + 2xi
© Jean-Claude Hamilius i 2 stands for „the ideal idea“ The fundament of the creative message... and the base of what will be carried into execution The formula ingredients
© Jean-Claude Hamilius 2xi means „information and imagination“ The knowledge of research, analysis and evaluations The ability to activate the mind‘s ressourcefullness The formula ingredients
© Jean-Claude Hamilius + 2xi stands for „intuition and introspection“ The power of social and cultural empathy The capability of self-monitoring and self-inspection The formula ingredients
© Jean-Claude Hamilius + 2xi features „individuality and independence“ The strengh of character and personality The reinforcement of self-destination and autonomy The formula ingredients
© Jean-Claude Hamilius The ideal idea... builds on information and imagination... is supported by intuition and introspection... and driven by individuality and independence. The formula in words
© Jean-Claude Hamilius By the way: A formula that fits a student‘s approach to „the ideal“
© Jean-Claude Hamilius The superior entity of the new (ideal) world religion (as seen on our actual students exhibition...
© Jean-Claude Hamilius... at the Kunsthalle in Mannheim
© Jean-Claude Hamilius The ideal idea... builds on information and imagination... is supported by intuition and introspection... and driven by individuality and independence.... Back to the formula in words
© Jean-Claude Hamilius Teaching creativity means: To understand that the autonom personality is key to student support strategy To enable individual objectives and visions Individuality and indipendence
© Jean-Claude Hamilius Teaching creativity means: To develop the problem-solving competence for a wide range of tasks and target groups To strenghen awareness for personal, professional and ethic responsability Intuition and introspection
© Jean-Claude Hamilius Teaching creativity means: To provide students with the necessary design and conceptual skills and knowledge To offer a diverse and flexible array of disciplines, tasks and opportunities Information and imagination
© Jean-Claude Hamilius... itself needs an ideal idea. We‘re in danger of becoming mentally blinkered by ongoing specialisation Let‘s find back to open minded universalism! The creative business
© Jean-Claude Hamilius We need creative generalists who think outside the box to fully comprehend global communication tasks to deliver outstanding performances and unique results... and to generate new ways and tools in exploring and achieving creativeness The ideal idea in communication
© Jean-Claude Hamilius Another example from our actual exhibits that fits the generalistic approach:
© Jean-Claude Hamilius... a campaign for „Skype“
© Jean-Claude Hamilius multimedia...
© Jean-Claude Hamilius multi-national...
© Jean-Claude Hamilius multi-cultural... and fun
© Jean-Claude Hamilius By the way: fun...
© Jean-Claude Hamilius But that‘s another story...
© Jean-Claude Hamilius Any suggestions? A question of taste? Thanx for your attention!
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