Presentation on theme: "Actors for value-based engagement in sustainable consumption: Selected perspectives in innovation cases (Old Title: Sustainable Consumption: Collective."— Presentation transcript:
Actors for value-based engagement in sustainable consumption: Selected perspectives in innovation cases (Old Title: Sustainable Consumption: Collective perspective from Institutional Actors in Europe) Shahzia M. KHAN Hue Nhu NGUYEN IIIEE, Lund University Sweden ECONOMIC DE-GROWTH FOR ECOLOGICAL SUSTAINABILITY AND SOCIAL EQUITY Paris, April 2008
Purpose To seek responses from actors in social and technological innovations in selected Northern countries to identify potential factors for value-based changes Roles of actors Nature of relations Strategies to ‘consuming less’
Our Focus (De-Growth – Innovations – New Systems) What are the challenges in sustainable consumption with respect to technological and social innovations? What types of relations are being built in social innovations?
Perspectives (Actors divided either technological or social innovations) Research institutes – Sweden & Denmark (tech.) Companies – Sweden & Denmark (tech.) School educators – Lund, Sweden (tech. + soc.) Local authorities – Sk å ne, Sweden (soc.) Eco-village – Eco-phinney Seatlle, US & Findhorn Scotland (soc.) Civil Society/NGOs – Italy, US (soc.) Innovative communities (soc.) Simplicity movement leaders - US (soc.) Local Community – Malmo, Sweden (soc.)
Questions for audience… Social sustainability: Can network enable sustainable solutions? Or, can create unintended power structure? How to develop supportive climate for creative communities in SC agenda? Tech. growth: What is “reasonable” level of continued technological growth? What factors can possibly be changed without jeopardizing a “reasonable” level of continued technological growth?
Main Findings: Technology Innovation Challenges Business actors: Narrowed vision of innovation Conventional perception of system change and downsizing possibility Education Mixed: values-based and technocratic pedagogic methods in respect to creativity and innovativeness and environmental issues Government Missing link: Innovation policy within resource constraints; and Innovation policy and social equity Consumption policy?
Business innovations for Sustainable Resource Consumption? Networking for innovations: Vertical network No government ’ s role Lack of regional/international networks initiated by companies themselves Business - research institutions: not for innovations, but for needs-based technical development and human resource development only
Observations Government ’ s role: Important for start-up companies (seed money for continued research; infrastructure) Networking: Cross-sectoral networking (for incubators) Innovation policy in business (2000~): distinguish with R&D activities, but some overlapping Trust and cooperation between business & research institutions with regards to innovation
Main findings: Social Innovation Product & service systems: local food, shared resources/products, co-housing … Findhorn & EcoPhinney Simple Living Eco- villages: motivation-action process, relations for well-being Eco-town: green infrastructure, ethical consumption, top-down innovation intervention
Challenges Language barrier Public health perspective Commercialization Visioning Short-term Problem-solutions Research on motivational knowledge-building process ‘ Simplicity is complex ’ Use of ‘ space ’ Unintended consequences: ‘ bad ’ competition Support from promoting actors – Inspiration or reality?
Observations Small Size matters (Visible & quality improvement) External support mechanisms - diffuse & open Philanthropic Funding & financial guarantee Volunteer dependent Research support Infrastructure Communities demand solutions from business: High technology & information society Reduce ambiguity in information for replacement of values
Is there an emerging pattern for value inclusion? Government – Entrepreneur: Service: co-housing Economic: local investment, innovation policy Environmental-Social: guidance, legislations Consensus space: diverse structures Government – Community: ‘ Loose ’ Network support: reduce isolation Security: unemployment vs. enthusiasts Sustainability Visioning: common areas Education with motivational & relational levels Leisure space
Community-Business-Government: Media role Venture capital Expert for R & D for ‘ visibility ’ & access Share diverse ‘ points to offer ’ Civil Society- Innovative communities: Strategic promotion Risk perception Assessment & tracking Knowledge transfer Conceptualizing ‘ change process ’… Is there an emerging pattern for value inclusion?
Transition? Chaos - Breakthrough Levels of knowledge building: Ecovillage education Forms of social organization Transfer & incoming competence Exploratory framework: expressive, thriving creativity, diversity Cooperative climate & equality for uniqueness Unclog ‘ perceived ’ barriers Resistance is Natural!?
Remarks Policy integration for social enterprise support Sustainability criteria for innovations Trust, reciprocity and confidence – build values Identify nature of social relations Create ‘spaces’ to link with the wellbeing concept (citizen-consumer transformation) THANK YOU!
Questions for audience Social sustainability: Can networks enable sustainable solutions? Or, can create imbalanced power structure? How to develop supportive climate in SCP for creative communities? Tech. growth: What is “reasonable” level of continued technological growth? What factors can possibly be changed without jeopardizing a “reasonable” level of continued technological growth?