Presentation on theme: "INNOVATION by COMPANY INTRODUCTION. SYSTEMATIC INNOVATION by WHAT VALUES DO WE WANT?WHAT RESOURCES DO WE HAVE? WHERE TO LOOK FOR INSPIRATION?IF WE CHANGE,"— Presentation transcript:
I WANT IT TO: VALUE EQUATION look good be cheap be transparent move liquid be strong be unbreakable be ergonomic be nestable be insulating
VALUE = P – (H + I + C ) VALUE EQUATION PERFORMANCE HARM INTERFACECOST cheap transparent move liquid unbreakable
VALUE = P – (H + I + C ) PERFORMANCE HARM INTERFACECOST Insulation Contain liquid Easy access Move liquid Transparency Purifying the content Not breakable Not heavy Easy recycling Stable base No surface staining Dishwasher safe No evaporation/ contamination Cheaper More durable Recycling cost Cleaning cost Good grip Self-cleaning Easy to fill Indication of contained liquid Nestable Ergonomic lip fit Indication liquid temperature VALUE EQUATION
VALUE FACTOR ? PERFORMANCE HARM INTERFACECOST ? ???
VALUE FACTOR OF COCA COLA PERFORMANCE HARM INTERFACECOST ? ??? VS
HEINEKEN VRIESGLAS A special glass which cools your Heineken beer to close to the freezing point. This double walled glass should be placed in the freezer before use. Once placed out of the freezer, after a minimum of one hour, it cools beer from room temperature to 2 degrees Celsius within minutes. Extra cold SUPER GLASS
WHAT’S IN IT FOR YOU ? CREAX, A FOR INNOVATION TURBO