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1 st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation EUREKA Secretariat, Brussels, 22 nd May 2014.

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Presentation on theme: "1 st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation EUREKA Secretariat, Brussels, 22 nd May 2014."— Presentation transcript:

1 1 st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation EUREKA Secretariat, Brussels, 22 nd May 2014

2 What is Portbooker.com? World LEADERS in berth bookings marinas featured, free PortManager + 1 milion visits per year berth bookings managed “Shy” company with high visibility on the press: “Expedia for Yachters”, “Mooring Glory” Now also an IT driver for the whole nautical sector (EasyPier, YachtScanner, Unimarina,…)

3 …what is Portbooker.com? ● Our most important asset is our REPUTATION in the industry (Marinas & Customer Service) ● THE TEAM is the key to success ● IT Dept. 8 people ● Commercial Dept. 3 people ● Operations Dept. 2 people ● Content Dept. 2 people

4 ● “Switch” to drive change in habits and improve transparent and secure transactions in the nautical industry (berths, REFIT, marine freight, charter, boat-listings) as an OPEN standard ● Marinas are the HUB of these transactions ● The right drivers and partners: Experts’ Committee, YachtWorld, Travelport,… ● It all starts with a STANDARD coding such as with airports

5 A change in habits… Nowadays: ● Low penetration of IT in “traditional” procedures ● Main cultural barriers: language & time zone ● Difficulties to get relevant nautical statistics … with Unimarina: ● The NAUTICAL” IATA” as a project by and for the nautical industry,… main opinion leaders on board ● Easy, fast and secure e-transactions as it is now widely spread for air travel & air cargo

6 What is a GDS? The GDS (Global Distribution System): ● It all started when the President of American Airlines sat next to an IBM executive on a flight in 1953 ● An unique STANDARD to support all business connections and transactions ● A HUB where clients and suppliers can develop their relationships and determine business rules ● Helps BOOST business in the sectors in which is implemented (clear example in air travel)

7 Unimarina example: berths

8 Unimarina Today ● All marinas coded on Unimarina.org ● Webservices for transactions of 6 nautical products and services mentioned ● Experts’ Committee evolved after two events into a RELEVANT and INFLUENTIAL UNIMARINA COMMITTEE ● Key event in Turkey June 2014 at the ICOMIA World Marina Conference

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11 THANKS !!! ● Andy Halcón ● ● Commercial and Operations Director ● //


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