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© Aastra - 2012 Aastra MX-ONE Telephony System Sales Presentation.

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Presentation on theme: "© Aastra - 2012 Aastra MX-ONE Telephony System Sales Presentation."— Presentation transcript:

1 © Aastra - 2012 Aastra MX-ONE Telephony System Sales Presentation

2 © Aastra - 2012 2 Voice to Multimedia - Focusing on Video & Mobility EN/LZT 102 4108 RH Voice Dimension Multimedia Dimension IP PBX = Voice Communication Platform= Multimedia Call Control Yesterday Today 2014-10-12

3 © Aastra - 2012 3 MX-ONE – The Seamless Communications EN/LZT 102 4108 RH2014-10-12 One of the strongest communications solutions available in the market today True SIP-based convergence Unified Communication and Collaboration (UCC) Completely integrated mobility Powerful terminal portfolio Installed base in more than 100 countries More than 500 features Open standards Unique migration story

4 © Aastra - 2012 4 Positioning of MX-ONE Targeting large and medium market globally 300 – 500,000 users Industry independent Greenfield and replacement scenarios Migration of existing customers towards UCC and Mobility The ultimate communication solution Multimedia communication server >Integrates voice, video, data… Offers increased productivity, efficiency and integration with existing business processes Designed for customers with strong need for mobility and cost control Future proof Based on industry standards like SIP and CSTA >Integration with third-party applications and presence engines Web-based single point of entry for management EN/LZT 102 4108 RH2014-10-12

5 © Aastra - 2012 5 MX-ONE - System Overview Mobile Clients - Mobile Extension - AMC and AMC+ MX-ONE Telephony System Fixed and wireless telephone portfolio IP/SIP, TDM, (S)IP-DECT BluStar for PC Terminals MX-ONE Manager Applications - MX-ONE Manager Provisioning (MP) - MX-ONE Manager TS - MX-ONE Manager Availability (MA) - MX-ONE Manager System Performance (MSP) Operator LAN/WAN Analog, digital and SIP trunks Contact Management (CMG) - Attendant Suite - Business User portal - Activity/presence management - Calendar integration - Meet-me conferencing - Corporate social networking Attendant Solution - InAttend Contact Center (Solidus eCare) - Multimedia Contact Center Suite - Sophisticated skills-based routing - Integration of back office staff Unified Messaging (One Box) - Voice Mail, Auto Attendant - Unified Messaging Suite - Speech driven services - Unified Fax EN/LZT 102 4108 RH2014-10-12

6 © Aastra - 2012 6 MX-ONE – Building Blocks MX-ONE Telephony System MX-ONE Telephony Server - Aastra Server Unit – Embedded (ASU-E) (1) - Turn-key server solution, based on Dell R310 servers MX-ONE Media Gateway - MX-ONE Lite (3U + MGU board) (3) - MX-ONE Classic (7U + MGU board) (4) MX-ONE Management Suite MX-ONE Manager Telephony System MX-ONE Manager Provisioning MX-ONE Manager Availability MX-ONE Manager System Performance UCC Application Suite Mobile Clients (AMC and AMC+) Unified Messaging (OneBox) Contact Management Suite (CMG) Attendant Solution (InAttend) Contact Center (Solidus eCare) Soft phone (BluStar) Hospitality Solutions (1) (3)(4) 2014-10-12EN/LZT 102 4108 RH (2)

7 © Aastra - 2012 7 MX-ONE - System Capacity ConfigSIP [1] [1] H.323DECTDigitalAnalogMobileS0S0 CAS ext Total 115,000 214,0001,00015,000 313,3601,00064015,000 412,7201,000640 15,000 510,1601,000640 2,56015,000 6 5,1601,000640 2,5605,00015,000 7 4,8401,000640 2,5605,000320 15,000 8 4,2001,000640 2,5605,00032064015,000 Example of user combinations in one server PER SERVERPER SYSTEM Servers-124 Media Gateways151,860 PRIs64 E1 or 87 T17,936/10,788 Users15,000500,000 CALL HANDLINGPER SERVERPER SYSTEM Embedded/MX-ONE server5 calls/sec620 calls/sec Dell R310 *50 calls/sec6,200 calls/sec * 2.4 GHz Quad Core processor (Intel X86 architecture), 6 GB RAM, 72 GB HDD Note: MX-ONE is available as Media Kit and any server can theoretically be used. This is an example of a specific high performance server that has been tested in Aastra’s labs. EN/LZT 102 4108 RH2014-10-12

8 © Aastra - 2012 8 Flexibility Freedom of choice – open deployment Centralized and distributed One system or networked system Server redundancy, HLR redundancy, network redundancy (link failover), VMware High Availability (HA), VMware Fault Tolerance (FT) “Open” standards approach Based on LINUX SUSE operating system SIP trunking, SIP applications/terminals CSTA Phase III, Web-services (SOAP), XML etc. Distributed architecture Scalability Virtually unlimited scalability >124 servers with up to 500,000 users in one single system >Add call control modules to remote gateways EN/LZT 102 4108 RH2014-10-12

9 © Aastra - 2012 9 Ease of Use – Work Wherever You Want Complete portfolio for teleworkers Excellent voice and multimedia communications Same functionality in and out of the office Ergonomic user interfaces on all devices Move freely between fixed line, soft phone or mobile Free seating and one number concept Fast forwarding between devices Intuitive to manage and use EN/LZT 102 4108 RH2014-10-12

10 © Aastra - 2012 10 A Wise Investment One Infrastructure Common IP voice, video and data Simple web-based O&M Enhanced Features Mobility integration Presence, call routing IM and VoIP Highly Flexible Solution Flexible device options Smooth migration Flexible user-based licensing Future proof and open architecture Lower Total Cost of Ownership (TCO) Immediate savings on operational costs achieved by deploying UC features across the enterprise Save on OPEX with new HW building practice Dynamic mobile LCR gives tangible savings on roaming costs Centralized Management for reduced IT OPEX EN/LZT 102 4108 RH2014-10-12

11 © Aastra - 2012 11 2014-10-12 Environmental-energy consumption More efficient energy usage Smaller footprint with modern HW Teleworking with UCC tools Flexible working hours increase productivity Reduction of commuting time means less energy consumption Reduction of real estate and other operational costs for employers Environmental-declared solution All products environmentally declared according to the EU and other national directives Remote maintenance MX-ONE – A Green Solution EN/LZT 102 4108 RH

12 © Aastra - 2012 Aastra MX-ONE 5.0 Highlights

13 © Aastra - 2012 13 Highlights in MX-ONE 5.0 Virtualization BluStar Ecosystem – Multimedia Collaboration Native Multimedia services for SIP users Multi-device licensing for SIP users Advanced features for Aastra SIP terminals SIP DECT 3.0 Aastra AMC+ 2.0 SP1 Strong integration with 3rd party products MX-ONE Manager Provisioning (MP) and MX-ONE Manager Telephony System (MTS) enhancements MX-ONE Manager System Performance (MSP) 1.0 Fault and Alarm Management EN/LZT 102 4108 RH2014-10-12

14 © Aastra - 2012 14 Highlights in MX-ONE 5.0 - Virtualization IT Consolidation Reduce capital costs >Infrastructure savings >Lower power consumption >Reduced cooling requirements >Decrease physical space requirements Improve the efficiency and availability of IT resources Increase Reliability More reliable failover capabilities Can achieve true ”5 nines” level of resilience Integrate to Information and Communication Technology (ICT) global strategy 2014-10-12EN/LZT 102 4108 RH

15 © Aastra - 2012 15 Virtualization – Consolidation & Centralization Traditional communications environment Separate servers for TS Separate servers for UC applications VAN 2014-10-12EN/LZT 102 4108 RH

16 © Aastra - 2012 16 Virtualization – Consolidation & Centralization Virtualized Communications Servers Virtualized Telephony Servers Virtualized UC Applications Server Benefits: > Consolidate TS and application servers > Reduce server footprint and facilitate data center management > Real time apps in line with company IS/IT virtualization strategy 2014-10-12EN/LZT 102 4108 RH

17 © Aastra - 2012 17 Virtualization – VMware High availability option Benefits Warm standby solution No Need for MX-ONE N+1 Redundancy Direct media calls maintained Valid for both Telephony Server and UC applications HA Cluster Storage (iSCSI SAN) VAN 2014-10-12EN/LZT 102 4108 RH

18 © Aastra - 2012 18 Benefits Hot Standby - Server memory mirrored via dedicated LAN link No down time or loss of calls / services 2 levels of back-up to offer true than ”5-nines” resilience Virtualization – Fault Tolerance option HA/FT Cluster Storage (iSCSI SAN) VAN VAN Very Fast Network VMware Fault Tolerance 2014-10-12EN/LZT 102 4108 RH

19 © Aastra - 2012 19 MX-ONE 5.0 Highlights on SIP Endpoints New SIP user licensing Possible for SIP users to have multiple devices Multimedia enabled per user 67xxi terminals have feature in parity with IP and DTS sets New SIP DECT 3.0 release offers Cat-IQ and better integration with MX-ONE AMC+ 2.0 SP1 release offers consistent user experience for mobile users 2014-10-12EN/LZT 102 4108 RH

20 © Aastra - 2012 20 New Licensing Model in MX-ONE and Aastra 700 A User Centric Approach Anticipates the transition towards a full SIP A user may have up to 4 SIP devices registered to one directory number. Standard IP/SIP license for 1 device; for 2 or more, add only extra device licenses It can be any combination of SIP DECT, BluStar for PC/iPad/iPhone, BluStar 8000i, AMC, multiple 67xxi terminals, etc… Optional video license per user Aastra Multimedia Communication Platform Attendant Services Contact Center Contact Management Unified Messaging Remote Call Control Multimedia Collaboration One Directory Number 67 001 1 - 4 SIP Devices 2014-10-12EN/LZT 102 4108 RH

21 © Aastra - 2012 21 Aastra 6700i SIP Phone Feature Enhancements Centralized MP/MTS provisioning MX-ONE based feature menus and key assignments Enhanced diversion options Group Do Not Disturb Call Park pools Shared Call Line Appearance Extra Directory Number (EDN) Pseudo ADN for SIP Intercom, etc.. Introducing the Aastra 6735i and 6737i models New members in the SIP phone portfolio with HiQ Audio Gbit Ethernet PoE switch Mid range terminals to complement the 673xi family Aastra’s SIP phone portfolio fully integrated with MX-ONE Aastra 6737i Aastra 6735i 2014-10-12EN/LZT 102 4108 RH

22 © Aastra - 2012 22 Aastra SIP DECT 3.0 Implementing the new generation of the DECT standard, CAT-iq Enabling handsets with CD level audio New range of base stations, supporting CAT-iq, GBit Ethernet, interface for USB devices Combo base station DECT CAT-iq and Wi-Fi (IEEE 802.11a,b,g,n) No external antennas. Ideal Hotel solution New XML interface for enhanced MX-ONE integration Improved display functionality New CAT-iq DECT handset with Wideband audio codec (G.722) Superior audio quality! Adds the comfort of mobility to VoIP Family of DECT cordless handsets 610d: Low End Office version with basic features 620d: Business version with TFT colour display and Bluetooth headset interface 630d: Industrial / Care, Alerting functions, Protection Class IP 65 650c: Business version, wideband audio, TFT colour, Bluetooth 610d 630d 620d Aastra SIP-DECT fully integrated with MX-ONE and Aastra 700 650c 2014-10-12EN/LZT 102 4108 RH

23 © Aastra - 2012 23 Aastra AMC +2.0 SP1 User-Friendly Interface Support for major Mobile OSs Contextual menus Consistent user experience based on OS behavior Seamless User Experience Mobile user access to UC collaboration capabilities Dual mode capability offers seamless handover in and out of the office What’s new with 2.0 SP1 Support for latest Mobile OS releases Support for IM & presence on all AMC+ mobile clients Simplified AMCC setup using call manager specific profiles Improvement for call cost saving when roaming between operators inside the country Activity management In-call functions Presence Instant Messaging Directory Search 2014-10-12EN/LZT 102 4108 RH

24 © Aastra - 2012 24 Openness Towards 3rd Party Integrations Integration with 3 rd Party Products Microsoft, IBM, SAP, IPC, etc. Aastra Business Collaboration Integration with all communication devices More flexibility - easier to deploy Price competitive solutions Collaboration Communication Tools Vertical Applications Two-pronged approach to integrate UC applications into IT systems MX-ONE 2014-10-12EN/LZT 102 4108 RH

25 © Aastra - 2012 25 Lync Direct SIP Integration MX-ONE integration towards Microsoft Lync Using direct SIP integration, Lync works as an independent system MX-ONE - Lync integration via the mediation server 2014-10-12EN/LZT 102 4108 RH

26 © Aastra - 2012 26 Lync Direct SIP Integration MX-ONE integration towards Microsoft Lync Aastra UVP - Media Bypass scenario TLS/SRTP Security Manadatory for MS approval 2014-10-12EN/LZT 102 4108 RH

27 © Aastra - 2012 27 Lync Direct SIP Integration Basic Call services between MX-ONE and Lync end-points over SIP trunks Anonymous user calls Caller ID on both sides Hold, Transfer, Conference, etc… Decline call Call forwarding and simultaneously ring feature Inbound and outbound calls Media bypass (a.k.a. direct media between MX-ONE and Lync clients). Encryption (TLS and STRP) is required for this functionality. Inbound call from MX-ONE user device to Lync client Outbound call from Lync client to MX-ONE user device Outbound call: Call Forward All (CFA) to another Lync client >Outbound call from Lync with by-pass enabled and CFA enabled to another Lync user Outbound call: PBX CFB (Call Forward on Busy) to another Lync user Outbound call from Lync with by-pass enabled and CFB enabled to another Lync user Failover scenarios (to secondary Lync gateway) Security (support for TLS/SRTP encryption) 2014-10-12EN/LZT 102 4108 RH

28 © Aastra - 2012 28 IPPBX Direct SIP -  +S Certification – MX-ONE Standsalone http://technet.microsoft.com/en-us/lync/gg131938#tab=1 MX-ONE only major IPPBX player with Direct SIP certification Only major player with IPPBX carrying “+S” label Proof point - Media Bypass scenario - TLS/SRTP Manadatory 2014-10-12EN/LZT 102 4108 RH

29 © Aastra - 2012 29 BluStar Plug-in for Microsoft Lync/IBM Sametime Customer Benefits Customer gets ”best of both worlds” Lync or Sametime for presence and collaboration Aastra for communications Plug-in handles all calls Choice of IM, voice and video Get all BluStar in-call features Hold, transfer, conference, etc.. Plug-in status reflected on Lync/Sametime presence for user No investment needed in MS Lync mediation server(s) or IBM SUT No need to change Lync/Sametime licensing or add extra servers Take advantage of existing Aastra investments Maintain communication in MX-ONE side Lync client with plug-in 2014-10-12EN/LZT 102 4108 RH

30 © Aastra - 2012 30 Aastra Presence Server Application Architecture Presence Server for aggregation Microsoft OCS InAttend Client WebAccess SIP/SIMPLE Microsoft Lync Microsoft OCS 2007 R2 CWA-Server BluStar Client SIP/SIMPLE 2014-10-12EN/LZT 102 4108 RH

31 © Aastra - 2012 31 MX-ONE 5.0 MP/MTS New Functionality New Functionality added Support for Multiple SIP terminals Support for new Aastra Terminals and end-points > 6757i/6737i, BluStar 8000i, BluStar Client PC Load share/distribution of FW download for 6700i phones Setting of HTTPS parameters for 6700i phones Support the increase number of members in Hunt and Call Pick-up Groups AD field mapping on AD Search Domains > UDF mapping in AD Performance enhancements “All” selection as default in Extension list page List server number for generic extension Improved EQU pos handling Longer input fields for descriptions MP support for ELU25 2014-10-12EN/LZT 102 4108 RH

32 © Aastra - 2012 32 Manages MX-ONE Performance data Windows application for simplified measurements and analysis Compatible with MX-ONE 4.1 and 5.0 Gathers and analyses Information about: >Trunks, Routes >Attendants >Extensions >Common resources Graphical User Interface Easy to read and customize traffic information Traffic analysis of major MX-ONE components, including Radio Base Stations and IP extensions Multiple MX-ONE nodes can be managed from a single Performance Manager application Manager System Performance 1.0 - System management 2014-10-12EN/LZT 102 4108 RH

33 © Aastra - 2012 33 Alarms and Fault management Enhanced SNMP Agent and MIBs for MX-ONE Handles SNMP gets/traps for fault alarm handling > Status updates for server components, trunks, routes, operators, board status, etc.. Integration with management frameworks applications (HP Tivoli, etc...) > Traps for MX-ONE software and HW platform status and alarm information MIB2 compliant 2014-10-12EN/LZT 102 4108 RH SNMP MIBs and HP Openview Plug-in

34 © Aastra - 2012 34 Aastra Strategic Direction for Portfolio Evolution Common Elements In Attend Attendant Applications Solidus eCare Contact Center BluStar Ecosystem Business Collaboration InAttend & Speech Attendant SIP Middleware Presence Speech Engine CTI Aastra Communication Servers EN/LZT 102 4108 RH2014-10-12

35 © Aastra - 2012 35 EN/LZT 102 4108 RH BluStar 8000i - Executive voice and video device - Always stand by - Embedded conferencing capabilities - Optimized hardware to guarantee excellent HD voice and video quality for enterprise communication needs BluStar for PC - Provides the user with collaborative features directly from the desktop – voice, video and Instant Messaging - Easy access from a single interface - In the office or remotely outside the corporate network - Integrated with user applications BluStar for iPad/iPhone - On the fly video communication peer-to-peer - Enabling natural communicaton for mobile users Consistent User Experience, Simplicity, Based on Open Standards, HD Quality, Easy to Use, Smart Deployment and Management, Integrated or Independent Solution BluStar Takes Business Communication to the Next Level 2014-10-12

36 © Aastra - 2012 36 UC 4 All – The collaboration client takes you to the next level MX-ONE 5.0 Highlights – BluStar for PC The new business collaboration client A single user interface across: Voice, video, directory/contact integration, IM, desktop sharing & conferencing Means to find the right person, check the availability, collaborate using your preferred method Collaboration from anywhere on any device & consistent user experience Integration with Microsoft OCS/Lync & IBM Sametime, using plug-ins Provisioned as a multimedia end-point in MX-ONE 2014-10-12EN/LZT 102 4108 RH

37 © Aastra - 2012 37 UC 4 All – The collaboration client takes you to the next level Highlights Aastra BluStar for PC 2.0 PC based SIP Softphone with HD voice HD video (peer to peer) Powerful audio processing Instant Messaging LDAP integration with global directory and integration with Personal Outlook Contacts: Progressive directory search Searches with local cache Favorite list and grouping of favorite contacts Remote access via Session Border Controller (External proxy for SBC) Microsoft OCS/Lync and IBM Lotus Sametime plug-in integration Enhanced functionality with Jabra and Plantronics headset 2014-10-12EN/LZT 102 4108 RH

38 © Aastra - 2012 38 BluStar 8000i Media Phone with MX-ONE 5.0 Operates in PBX mode Provisioned as any SIP end-point in MX-ONE Requires a video license in MX-ONE Fully featured video end-point HD voice and video device Three way video Conferencing Support for customized applications Interoperability with other end- points Works with all MX-ONE voice and video end-points Video conferencing between end-points in networked MX-ONE environment Video is the trigger to collaborative communications 2014-10-12EN/LZT 102 4108 RH

39 © Aastra - 2012 39 A Tool Box for Customer Care, Entperise Communications and Analytics Analytics/WFO Management & administration Self Service Knowledge workers Customer Care Enterprise Communications Business Process Automation / CEBP IM, Desktop sharing Mobility Solidus eCare Contact Center 2014-10-12EN/LZT 102 4108 RH

40 © Aastra - 2012 40 Solidus eCare 8.0 – Contact Center 2014-10-12EN/LZT 102 4108 RH Solidus eCare A highly flexible multimedia Contact Center solution Solidus eCare 8.0 A new Desktop Manager, BluStar Agent >New look and feel >Based on new development technology >Click – Once for provisioning New integration API’s Enhanced Web callback

41 © Aastra - 2012 41 Take Control of Your Business Communication EN/LZT 102 4108 RH Contact Management (CMG) - Busines Collaboration - A comprehensive set of enterprise tools The CMG product portfolio provides a mix of communications tools for attendants and office users, including advanced call handling, activity and availability management as well as speech services Attendant Business Users Automatic Services Administrators Communication Platform & Servers 2014-10-12

42 © Aastra - 2012 42 A multi-featured attendant solution with advanced collaboration options Aastra InAttend 1.0 SP1 - Attendant Applications The new Attendant Console – Aastra InAttend High quality attendant performance InAttend Attendant console offers powerful search options, calendar integration, Microsoft Lync/OCS and IBM Lotus Sametime presence integration, line state/presence/activity status as well as SMS, IM... What’s new in InAttend SP1: SIP trunk connection with net services support Adaptations for the Chinese market Caller identification information at incoming calls Configurable favorites for the WebPanel Timezone support Functions to fill the gap between CMG NOW and InAttend 2014-10-12EN/LZT 102 4108 RH

43 © Aastra - 2012 43 User friendly design – defined by attendant demands and adjustable to the user’s needs Advanced queue handling Presence information from Microsoft OCS/Lync and IBM Lotus Sametime E- Calendar integration ( Microsoft Exchange, Lotus Domino, Novell GroupWise) Configurable and powerful search options Possibility to integrate with Aastra CMG 7.5 suite Open standards in order to support customers’ multi-vendor environments. The New Attendant Solution with Advanced Collaboration Options 2014-10-12EN/LZT 102 4108 RH

44 © Aastra - 2012 44 Unified Messaging - OneBox Messaging Platform Telephony Interoperability Groupware Interoperability Call ProcessingFax Voice MessagingMobile Desktop Unified Messaging Notification Enterprise Class Applications MX-ONE Microsoft IBM Other IMAP4 Novell DTMF Interface Text To Speech Interface Web Interface Desktop Interface Mobile Interface EN/LZT 102 4108 RH2014-10-12

45 © Aastra - 2012 45 ► Aastra 6757i ► Aastra 6755i ► Aastra 6753i► Aastra 6751i ► Aastra 6730i► Aastra 6731i► Aastra 6739i Aastra 67xxi SIP Phones SIP Security (HTTPS, TLS and SRTP) Headset support (modular connector) 2 port Ethernet switch (10/100) Full-duplex speakerphone for hands-free Inline power support (based on 802.3af standard) Integrated Web server EN/LZT 102 4108 RH2014-10-12

46 © Aastra - 2012 46 ► Aastra 7434ip Aastra 74xxip IP Phones My Dialog Contacts – End-user application for merging MS Office Outlook contacts to the Personal Contacts in the phone IP Phone Administrator, phone management functionality integrated in to system management applications Integrated web server for central, remote and local support High quality voice including G.722 wideband codec Distinct blue LEDs for function keys and speed dial keys Volume control (combined for handset, headset, loudspeaker, ring tone) Equipped with hearing aid support and acoustic shock protection ► Aastra 7433ip ► Aastra 7446ip ► Aastra 7444ip EN/LZT 102 4108 RH2014-10-12

47 © Aastra - 2012 47 Aastra 7100a Analog Terminals EN/LZT 102 4108 RH ► Aastra 7106a► Aastra 7147a ► Aastra 7187a Wall mountable Hearing-aid compatible Adjustable console base Exchangeable handset and cord Adjustable ring volume and tone In-line power supply (powered by the extension line) 2014-10-12

48 © Aastra - 2012 48 Aastra DECT Terminals EN/LZT 102 4108 RH New phone in DECT DT390/DT69x series Customizable ring signals for special attention Alarm button on top of the phone Acoustic Location Signaling (ALS) Automatic call after alarm is sent Location information in conjunction with alarms ► DT692 New DECT 4x3 series of ruggedized phones DT413 Excellent performer at any workplace Designed to withstand dirt, water and falls on hard surfaces Robust with large sturdy keys and a clear display DT423 For workplaces where a high level of security is required When emergency situations are part of the business Personal alarm and man-down/no-movement alarm DT433 For use in potentially hazardous environments Personal alarms and man-down/no-movement alarms Complies with the ATEX 94/9/EC directive ► DT433► DT413► DT423 2014-10-12

49 © Aastra - 2012 49 A Complete Portfolio to Fit All User Profiles EN/LZT 102 4108 RH2014-10-12 End user experience IT & Admin Customer care

50 © Aastra - 2012 50 TCO  Best migration capability  Low power consumption  Web Management, single point of administration  Advanced solution based LCR  Best of Breed suite of productivity tools Flexibility And Usability  Scalability - up to more than 100K users  Complete Collaboration suite for efficiency and productivity  Connectivity to virtually any type of terminal and trunk  Deployment options Openness  Standards based interface (SIP, CSTA, XML, …)  Standard management APIs for easy IT integration  Native support for protocols and interfaces  Successfully certified with SIP service providers & operators  Certified with Microsoft & IBM Mobility  Native Mobile Extension for true FMC  Mobile Extension access over SIP trunk or MDA (ISDN link)  Fully integrated support for DECT, WLAN and Mobile terminals  Free seating/Hot Desking on any type of terminal  Solidus eCare Contact Center agents using mobile clients Key Strengths and Differentiators EN/LZT 102 4108 RH2014-10-12

51 © Aastra - 2012 51 Strong Position in the Market Place 60 000+ Customers Globally TOURISM EDUCATION FINANCIAL / INSURANCE HEALTHCARE LOCAL AUTHORITIES INDUSTRY TRANSPORT EN/LZT 102 4108 RH2014-10-12

52 © Aastra - 2012 52 The Carlsberg Group Denmark Retail and Wholesale Solution Aastra MX-ONE® Solidus eCare® Multi Media Contact Center Unified Communications Suite integrating Microsoft® OCS and SAP ERP 40% mobile extensions Managed services Key Benefits Improved productivity and flexibility by tailoring the number of users and the features available to individual employees Market leading UC technology bundled with a high level of service Highly scalable with efficiencies from hosting servers in one country while using that elsewhere Aastra’s Solidus eCare® Contact Center and Unified Communications Suite to manage telecoms operations across the business Future-proof mobility solution Customer Profile Danish brewing company 4th largest in the world 45,000 employees Products sold in more than 150 markets EN/LZT 102 4108 RH2014-10-12

53 © Aastra - 2012 53 Large University in California United States Education and Research Solution Aastra MX-ONE® TSE (Telephony Server) 3.2 Capacity 12,000 ports 46 LIMs Distributed architecture with multiple LIMs located in several geographical locations Key Benefits Shared data and telecom network provides economies of scale Improved back-up power life from 10-15 minutes to 10-24 hours by utilizing DC power plants in lieu of UPS units No re-training needed for end users – they didn’t even realize a major upgrade had happened Data network to link remote sites, eliminating dedicated circuits used only for voice Customer Profile 9,500 extensions 525 trunks 22 sites 72 channels to voice mail system 10 ACD groups with 72 ACD agents EN/LZT 102 4108 RH2014-10-12

54 © Aastra - 2012 54 MX-ONE 5.0 Solutions Summary Enterprise communications in the cloud Infrastructure Consolidation and Centralization – IT focus today Enhanced resilience and security in the cloud Virtualization – cloud enabler while maintaining business continuity and user experience. BluStar Ecosystem – Multimedia Collaboration Aastra developments are addressing market trends Aastra strategic direction for portfolio evolution “BluStar” a common interface for consistent User Experience Native SIP enhancements Native Multimedia services for SIP users (Video and IM) Integration of BluStar Ecosystem Multi-device licensing for SIP users Focus on advanced features for Aastra SIP terminals Strong integration with 3rd party products IT & System Management What’s new with Manager Provisioning Manager System Performance SNMP fault and alarms management 2014-10-12EN/LZT 102 4108 RH

55 © Aastra - 2012 55 Thank you EN/LZT 102 4108 RH2014-10-12


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