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Book 1Book 2Book 3Book 4. Designing, Creating and Promoting a Marketable Collection/Line Concept, Runway to the Street Fashion Portfolio of Skills Fashion.

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Presentation on theme: "Book 1Book 2Book 3Book 4. Designing, Creating and Promoting a Marketable Collection/Line Concept, Runway to the Street Fashion Portfolio of Skills Fashion."— Presentation transcript:

1 Book 1Book 2Book 3Book 4

2 Designing, Creating and Promoting a Marketable Collection/Line Concept, Runway to the Street Fashion Portfolio of Skills Fashion Design Process

3 Fashion Designer – Concept to Collection ISBN: 978-0-9582391-2-7 Sandra Burke Fashion and the Design Process Chapter 1 – pages 10-17 © Fashion Designer – Sandra Burke

4 Learning Outcomes Understand the role of the Fashion Designer Understand the Fashion Designer’s Portfolio of Skills Understand the Fashion Design Process Understand the Fashion Design Process Timeline © Fashion Designer – Sandra Burke

5 The Role of the Fashion Designer The Fashion Designer’s Portfolio of Skills (Ch 1. page 14 and table 1.1) Creative Skills Technical Skills Business Skills Management Skills © Fashion Designer – Sandra Burke

6 The Fashion Design Process (Ch 1. page 15 and figure 1.1) 8 Key Steps from the Design Brief to The Business – SALES RESULTS!! © Fashion Designer – Sandra Burke Step 1. Design Brief Step 2. Research and Sourcing Step 3. Design Development Step 4. Prototypes, Samples and Construction Step 5. The Final Collection Step 6. Promotion – Marketing, Branding and Sales Step 7. Production Step 8. The Business

7 The Fashion Design Timeline (Ch 1. page 16 – 17) See Figure 1.2 for more detail © Fashion Designer – Sandra Burke 1. Design Brief 2. Research and Sourcing 3. Design Development 4. Prototypes, Samples and Construction 5. The Final Collection/Line 6. Promotion – Marketing, Branding and Sales 7. Production 8. The Business – see Fashion Entrepreneur (Book 4)

8 Fashion Designer – Concept to Collection ISBN: 978-0-9582391-2-7 Sandra Burke Design Research and the Fashion Sketchbook Chapter 2 – pages 18-25 © Fashion Designer – Sandra Burke

9 Learning Outcomes Understand Sources of Research – Primary and Secondary Understand the importance of Resource Files, Sketchbooks, Digital Resources Understand the Creative Process © Fashion Designer – Sandra Burke

10 1. Sources of Research – Primary and Secondary Sources (Ch 2 page 20-21) ( See Figure 2.1, Fashion Design Process) © Fashion Designer – Sandra Burke Primary – Findings you have collected yourself, for example: Retail Stores, Museums, Fashion Shows – see all others Secondary – Findings taken from information and stats obtained through other people’s analysis, for example: Books, Trend Reports, Journals

11 2. Resource Files, Sketchbooks, Digital Resources (Ch 2 page 22-23) © Fashion Designer – Sandra Burke See text explaining what these resources are and the importance of these resources

12 3. The Creative Process (Ch 2 page 24-25) As part of the creative process, this section presents developments in conceptual thinking. Creativity and experimentation in the 2D and 3D form Brainstorming Draping and Modeling © Fashion Designer – Sandra Burke

13 Fashion Designer – Concept to Collection ISBN: 978-0-9582391-2-7 Sandra Burke Fashion History and Culture Chapter 3 – pages 26-37 © Fashion Designer – Sandra Burke

14 Learning Outcomes Understand what influences fashion design and why Understand the Fashion History Timeline - Key eras and events Appreciate fashion and clothing styles from pre 1900s to the present © Fashion Designer – Sandra Burke

15 Fashion History and Culture (Ch 3 page 28-29) (See Figure 3.1, Fashion Design Process) © Fashion Designer – Sandra Burke Fashion Cycles Film Period Costume Clothing, Costume and Fashion Pre 1900s and the Beginning of Haute Couture Charles Frederick Worth

16 Fashion History Timeline Key Eras and Events (Ch 3 page 30-37) © Fashion Designer – Sandra Burke 1900-1919 Changing Roles of Women 1920-1929 The Roaring Twenties 1930-1945 A Time of Crisis 1946-1959 The New Look and Youth Culture 1960-1979 Swinging 60s, Hippies and Punk 1980-1989 Post Modernism 1990-1999 Fin de Siècle 2000- 2010 The Noughties

17 Fashion Designer – Concept to Collection ISBN: 978-0-9582391-2-7 Sandra Burke Fashion Forecasting - Trends and Cycles Chapter 4 – pages 38-49 © Fashion Designer – Sandra Burke

18 Learning Outcomes Understand the Fashion Forecaster’s Role Understand the History of Fashion Forecasting Understand the Fashion Cycles Understand why Fashion Forecasting is necessary Understand how to Predict Trends Understand Trend Forecasting Information Gain awareness of Fashion Forecasting Services © Fashion Designer – Sandra Burke

19 1. The Fashion Forecaster’s Role (Ch 4 page 40) (See Figure 4.1, Fashion Design Process) 2. Brief History of Fashion Forecasting (Ch 4 page 40-41) 3. Fashion Cycles (Ch 4 page 41) © Fashion Designer – Sandra Burke

20 4. Why Fashion Forecasting is necessary (Ch 4 page 42) 5. How to Predict Trends (Ch 4 page 43 and see table 4.1) © Fashion Designer – Sandra Burke

21 6. Trend Forecasting Information (Ch 4 page 44-45) 7. Fashion Forecasting Services (Ch 4 page 46-49) © Fashion Designer – Sandra Burke

22 Book 1Book 2Book 3Book 4


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