Presentation is loading. Please wait.

Presentation is loading. Please wait.

COMO Rod Collins Commodore 11 th District North Jerry Edelen DSO-PA 11NR PUBLIC AFFAIRS D11NR 2014 Workshop Welcome to the PA-TEAM.

Similar presentations


Presentation on theme: "COMO Rod Collins Commodore 11 th District North Jerry Edelen DSO-PA 11NR PUBLIC AFFAIRS D11NR 2014 Workshop Welcome to the PA-TEAM."— Presentation transcript:

1 COMO Rod Collins Commodore 11 th District North Jerry Edelen DSO-PA 11NR PUBLIC AFFAIRS D11NR 2014 Workshop Welcome to the PA-TEAM

2 February 8, 2014D11NR Public Affairs Team1 Introductions  Please share:  Your name,  Unit,  Auxiliary position, and  Public Affairs Experience

3 February 8, 2014D11NR Public Affairs Team2  UNDERSTAND the basics of U.S. Coast Guard, U.S.C.G. Auxiliary and District Public Affairs Policies.  Be acquainted with PA Does and Don’ts  Provide PA Update Information from N- Train  Learn how to increase your unit’s visibility. Objectives

4 February 8, 2014D11NR Public Affairs Team3 Public Affairs  Public Affairs IS “the Guardian of the Brand”  Is the “Brand Management” Tool  Is the “Face” of the Coast Guard

5 February 8, 2014D11NR Public Affairs Team4  Tell the Auxiliary Story  Act as Persuaders and Marketers  Enhance the Auxiliary Brand  Cultivate strong media relationships Purpose of Auxiliary Public Affairs

6 Who is Responsible for Public Affairs?  EVERYONE IS RESPONSIBLE FOR PUBLIC AFFAIRS! 10 MAY 2008D11NR Public Affairs Team5

7 February 8, 2014D11NR Public Affairs Team6 Public Affairs Officers  Jack of all Trades  Must have Wide Range of Auxiliary Knowledge- Get into the ACTION!  Must Participate to Learn and to Report

8 February 8, 2014D11NR Public Affairs Team7 Why? Deal with the media?

9 February 8, 2014D11NR Public Affairs Team8 Because! 1.Public Has Right To Know! 2.Prevention – Public Affairs Saves Lives! 3.Recruiting / Retention / Motivation 4.Fiscal Support 5.Community Role 6.Lead By Example 7.Convey Safe Boating Values 8.Public Affairs is Everybody's Job!

10 February 8, 2014D11NR Public Affairs Team9 Can be an official Coast Guard Spokesperson AND BECAUSE YOU!

11 February 8, 2014D11NR Public Affairs Team10 USCG Public Affairs Policy... make available to the public all information… except that which is restricted by law. This is to be done in a forthright and expeditious manner.

12 February 8, 2014D11NR Public Affairs Team11  Do NOT Withhold Information  Bad News Doesn’t Improve With Age USCG Public Affairs Policy

13 February 8, 2014D11NR Public Affairs Team12 Spokesperson Requirements  Speak Confidently  Be Open, Frank, and Honest  Never lie  Stick to the facts  Don’t speculate  NO sunglasses, cover is optional

14 February 8, 2014D11NR Public Affairs Team13 Do’s and Don’ts  Never say “NO COMMENT”  May say “I DON’T KNOW”  Keep Answers Short  Never talk “Off the Record”  Never ask Reporter to Hold a Story  If unsure, Don’t Comment.

15 February 8, 2014D11NR Public Affairs Team14 SOCIAL MEDIA GUIDELINES

16 February 8, 2014D11NR Public Affairs Team15 “S.A.P.P. Guidelines” Security Accuracy Policy Propriety

17 D11NR Public Affairs Team16 “S.A.P.P. Guidelines” Releasing information that violates Coast Guard SECURITY policies is prohibited. For example, using location based social networking to “check-in” to places online or posting the location, status and schedule of a deployed cutter could compromise OPSEC.

18 D11NR Public Affairs Team17 “S.A.P.P. Guidelines” Information released by Coast Guard personnel must be verified for ACCURACY prior to release. Stick to the facts and avoid speculation. For example, re-posting or sharing information that is not verified or officially released or speculating about a Coast Guard event, issue or operation could misinform the public

19 D11NR Public Affairs Team18 “S.A.P.P. Guidelines” Information released by Coast Guard personnel shall not violate service or command POLICY. For example, to protect privacy personnel shall carefully consider what information you share about yourself and others.

20 D11NR Public Affairs Team19 “S.A.P.P. Guidelines” All information released by Coast Guard personnel will be appropriate and adhere to acceptable standards of PROPRIETY. a. NO engaging in conversations with explicit sexual references; b. NO criticisms of race or religion; obscene or profane language; and c. NO references to illicit drugs; or on-line sharing of confidential intellectual property

21 February 8, 2014D11NR Public Affairs Team20 “If you do it or have responsibility for it, you can talk about it – if not, DON’T” Responsibility

22 February 8, 2014D11NR Public Affairs Team21 Welcome to the A-TEAM  How DO you talk to the media?

23 February 8, 2014D11NR Public Affairs Team22 Dealing with the Press  Establish Contacts  Be Professional  They are not “Your Friend”

24 February 8, 2014D11NR Public Affairs Team23  Plan ahead, prepare a script if possible  Stick to the facts  Always “on the record”  Discuss only the case DO’s

25 February 8, 2014D11NR Public Affairs Team24 DO’s  No slang or jargon  No “inside” jokes  Do Not over/underestimate reporter  Give credit to assisting agencies

26 February 8, 2014D11NR Public Affairs Team25 DO’s  If in any doubt, contact and confer, with a Public Affairs Staff Officer prior to interfacing with the media or public.  Notify your Public Affairs Staff Officer and/or your elected unit leader, if you have time.

27 February 8, 2014D11NR Public Affairs Team26 What if you don’t know an answer? “ I don’t have the answer for you right now, but I’ll have someone get back to you. ”

28 February 8, 2014D11NR Public Affairs Team27 Will the public understand this? “ We got a DF and then got underway on the AUXFAC. We passed the Morse A to where the P/C with 3 POB was TOW. We found 3 PIW, none wearing PFDs. Our EMT treated them while we RTBed and then we closed the case. ”

29 February 8, 2014D11NR Public Affairs Team28 OR This? “ We received a call for help and jumped in our rescue boat. Offshore we found a vessel sinking. We rescued three people from the water and they were lucky we got there quickly because they were not wearing life jackets. We returned to the marina where the ambulance met us. Everybody is fine. ”

30 February 8, 2014D11NR Public Affairs Team29 Include Command Messages  Wearing Life Jackets Saves Lives!  Boating Sober Saves Lives!  Taking Boating Safety Classes Saves Lives!  Getting Vessel Safety Checks Saves Lives!

31 February 8, 2014D11NR Public Affairs Team30 “Coastie” and Mascots  Rule of “Twos”  Formal Training Required for Coastie  Eliminate Coastie Abuses

32 February 8, 2014D11NR Public Affairs Team31 Inserting Links in Reports  Linked page CANNOT contain any advertising!

33 February 8, 2014D11NR Public Affairs Team32 Any Doubt about Propriety of Release?  Send the Material to Legal for Review!

34 February 8, 2014D11NR Public Affairs Team33 All Materials produced by PA Officers  Need not be copyrighted  Is the property of the Coast Guard Auxiliary Association

35 February 8, 2014D11NR Public Affairs Team34 Photography  No Photographs of Military Installations w/o Permission  No “Grips and Grins”  Vertical Shots make Good Covers!  No Shots of Cigarettes or Alcohol

36 February 8, 2014D11NR Public Affairs Team35 Photographs  May not “manipulate images” Exception: Lighten/ Darken, Crop  VIRIN to be included on all submitted photographs for official publication  G-ZZ jpg 

37 February 8, 2014D11NR Public Affairs Team36 Photographing Children  MUST have a Parental Release if child is under 18 years old!  Otherwise, face must be indistinguishable

38 February 8, 2014D11NR Public Affairs Team37 Release of Documents to the Public or Press Auxiliary Policy is: “ Nothing is to be released to the Public or Press unless there have been at least two sets of eyes on the product”

39 February 8, 2014D11NR Public Affairs Team38 Freedom of Information Act (FOIA)  Ensures Public Access to Government Records  Respond to Written Requests  Cost of responding borne by the Auxiliary  Notify Auxiliary Legal

40 February 8, 2014D11NR Public Affairs Team39 FOIA Exceptions  Classified Material (National Security)  Law Enforcement Records/ Judicial Proceedings  Matters under Investigation/ Trade Secrets  Bank Records/ Info Covered by Statute, etc.

41 February 8, 2014D11NR Public Affairs Team40 Gift Policy  Don’t accept gifts!  Could be construed as a conflict of interest.

42 February 8, 2014D11NR Public Affairs Team41 PA Activities to Increase Your Unit’s Visibility  Program Visitor Activities  “Save our Shores” Clean-up  Letters to the Editor/ Guest Commentary (NSBW)

43 February 8, 2014D11NR Public Affairs Team42 PA Activities to Increase Your Unit’s Visibility  Schedule Monthly Flotilla Meetings in Local Newspapers  Radio/ Public Access TV Interviews  “The Four Chaplains” Service

44 February 8, 2014D11NR Public Affairs Team43 PA Activities to Increase Your Unit’s Visibility  Booths/ Participation at Community Events  Support of Marine Activities  Dockwalker/ VSC Programs- Public Interaction  Enter National Competitions- National Water Safety Congress

45 February 8, 2014D11NR Public Affairs Team44 PA Activities to Increase Your Unit’s Visibility  Offer Classes to the Public and tell your Story during class  National Safe Boating Week, Board of Supervisor’s Proclamation  Aux Facility Support of Water Events  Enter Local Social Activities- Big Sur Mud Run

46 February 8, 2014D11NR Public Affairs Team45 NATIONAL PUBLIC AFFAIRS AWARDS- 2014

47 February 8, 2014D11NR Public Affairs Team46 That’s a wrap! Questions?


Download ppt "COMO Rod Collins Commodore 11 th District North Jerry Edelen DSO-PA 11NR PUBLIC AFFAIRS D11NR 2014 Workshop Welcome to the PA-TEAM."

Similar presentations


Ads by Google