1. Celebrating 30 Years” U.S. Meat Export Federation “Celebrating 30 Years” The Foundation For Future Meat Export Expansion Cancun, Mexico November 2006

2. 30 Years U.S. Beef Export: - Volume (000 MT) Source: US Dept of Commerce, reported by USDA

3. 30 Years of Beef Exports: - Value (Billion $) Source: US Dept of Commerce, reported by USDA

4. 2005 Top 5 Beef Markets: - Volume and Value VolumeMTValue$000 Mexico 282,115Mexico $ 881,774 Canada 48,860Canada $ 208,922 EU 35,293Middle East $ 68,048 Middle East 33,110Caribbean $ 45,277 ASEAN 17,711Taiwan $ 41,773 Total 472,668Total $ 1,365,424 Source: US Dept of Commerce, reported by USDA

5. 30 Years of U.S. Pork Exports: - Volume (000 MT) Source: US Dept of Commerce, reported by USDA

6. 30 Years U.S. Pork Exports: - Value ($000) Source: US Dept of Commerce, reported by USDA

7. 2005 Top 5 Pork Markets: - Volume and Value VolumeMTValue$000 Japan 353,928Japan $ 1,088,405 Mexico 331,488Mexico $ 513,548 Canada 130,581Canada $ 395,578 Hong Kong/China 92,255S. Korea $ 154,755 S. Korea 71,856 Hong Kong/China $ 111,148 Total 1,157,289Total $ 2,634,700 Source: US Dept of Commerce, reported by USDA

8. 30 Years U.S. Lamb & Mutton Exports: - Volume (000 MT) Source: US Dept of Commerce, reported by USDA

9. Value of U.S. Lamb & Mutton Exports: - Value (Million $) Source: US Dept of Commerce, reported by USDA

10. 2005 Top 5 Markets for U.S. Lamb & Mutton RegionVolume (MT)Value ($000) Mexico3,476$6,073 Canada3,476$5,305 Caribbean894$3,280 EU420$1,246 C/S America178$499 Total 8,956$16,742 Source: US Dept of Commerce, reported by USDA

11. 2005 Export Summary Export Value of Exports (000 $) Volume Of Exports (MT) Animal # Corn Mil Bu S. Bean Mil Bu BEEF $1,365,424472,668902,000 492 PORK $2,634,7001,157,28913 Million 19545 Source: USDA/USMEF

13. Why USMEF Global network –Meat importing countries –Marketplace, government, media and stakeholders Intelligence –Cultural understanding –Market access and market opportunity aspects Marketplace knowledge –Beef, pork and lamb –Market segmentation People –International force –Global alignment –You: Partnership of stakeholders

14. USMEF Officer Team John Bellinger, Past Chairman –Agri-West International Inc., TX Dan Halstrom, Chairman-Elect –Swift & Company, CO Jon Caspers, Vice Chairman –Pork producer, IA Jim Peterson, Secretary – Treasurer –Cattle producer, MT Dennis Erpelding, Chairman –Elanco, IN

15. Proliferation Of SPS Notifications: - Meat Notifications since 1995 Source: FAO

16. USMEF Needs Assessment All sectors of USMEF’s membership consider Issue Management and External Relations to be our highest priority. Exporter members consider Trade Facilitation to be our second highest priority. Producer members consider Product Positioning and Consumer Communication to be our second highest priority.

17. Leveraging The Past For The Future: Market Access & Market Development Beef export market loss: “Learning Curve” –Over 2.8 million MT and approximately $9.6 billion Collaborative effort: partners in the chain –Exporters: Government, Meat food chain sector –Importers: Government, Consumers, Marketplace Foundation for the future –Science –International references: standards / guidelines Market access is critical to sales Market development creates the value

18. USMEF Objectives Continue communication initiatives –Internal and external Strategic Planning initiative –Five year plan: market focus and resources –Organization alignment and efficiency –Needs assessment: SPS issues International marketplace –Leverage involvement

19. USMEF Strategic Planning Objective: Define the USMEF strategic direction to expand meat exports for beef, pork and lamb with a time horizon of 3 – 5 years. The strategic plan should be designed to complement and provide the international component of the sector strategic plans. –The outcome will include four components: Beef strategic plan Pork strategic plan Lamb strategic plan Resource strategic plan –Considerations and input for the strategic plan will include: USMEF needs assessment Existing market (country) growth opportunities via segments or new products New market (country) expansion areas –Further, the strategic plan should identify needs in the areas of: Sustaining existing market sales Increasing market quotas Decreasing access tariffs SPS aspects limiting the U.S.’s ability to capitalize on export opportunities –Based upon prioritized opportunity, the plan should: Identify short-medium-long term resourcing needs Decision approach for allocating resources Clarity on roles of the producer, promotion, company and allied industry sectors USMEF committee restructuring needs to leverage member involvement Revenue streams to support strategic goals

20. U.S. Meat Exports Creating Value With Your Engagement Future Meetings: May 23-25, 2007 La Jolla, CA Oct. 29-31, 2007 Washington, D.C.