Presentation on theme: "1 The U.S. Market and New Digital Buying and Reading Behaviors The U.S. Market and New Digital Buying and Reading Behaviors Angela Bole Deputy Executive."— Presentation transcript:
Ten of the bestselling printed novels in Japan in 2007 were based on cell phone novels, and each sold around 400,000 copies. Starts Publishing has released 40 mobile titles into print that have sold 10 million copies. According to a recent Mainichi Shinbum newspaper survey, 86% of high school, 75% of middle school and 23% of grade school girls read cell phone novels.