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Developer Relations - The Next Generation David Intersimone “David I” Vice President of Developer Relations and Chief Evangelist

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Presentation on theme: "Developer Relations - The Next Generation David Intersimone “David I” Vice President of Developer Relations and Chief Evangelist"— Presentation transcript:

1 Developer Relations - The Next Generation David Intersimone “David I” Vice President of Developer Relations and Chief Evangelist 1

2 Who is David I? Work at Borland->Inprise->Borland->CodeGear ->Embarcadero since June 1985 Wrote my first program in September 1969 Evangelist and Developer Relations since 1991 Computerworld “All things Development” blogger Cheerleader for development and developers My office is in –Scotts Valley California –San Francisco, California (headquarters) –Hotels –Starbucks –On the Internet –At 37,000 feet 2

3 Embarcadero Technologies provides database professionals and application developers with award-winning, heterogeneous tools to design, build, and run their software applications and database systems. We dramatically simplify and accelerate application and database development and optimization. Embarcadero Value Proposition 3

4 Database Administration Security and Compliance Performance Management Database Change Management Database Design & Documentation. Rapid Development Code Optimization Testing Tuning Debugging Rapid Development Code Optimization Testing Tuning Debugging Foundation, for standardization, consolidation, and communication Data Modeling Data Governance Reporting and Communication Meta Data Management Conceptual & Process Modeling We’ve got you covered Architecture Application Development Database Development Database Administration 4

5 Delphi C++ Builder JBuilder Delphi Prism Delphi for PHP 3rdRail J Optimizer DBArtisan Workbench Change Manager DB Optimizer Performance Center ER/Studio Data Architect ER/Studio Business Architect ER/Studio Software Architect ER/Studio Repository ER/Studio Portal Meta Wizard Rapid SQL and/or Rapid SQL Developer Change Manager DB Optimizer ER/Studio Viewer ER Portal Different Roles Architecture Application Development Database Development Database Administration 5

6 Licensing - Compliance - Reporting - Tracking - Named/Shared Manage and run Embarcadero tools - DBArtisan - ER/Studio - Others All Embarcadero tools in one ToolBox Delivery - Provisioning - Versioning - Configurations - InstantOn License Core All-Access a la carte ToolCloud 6

7 Developer Relations Responsibilities –Global Evangelism – attract and nurture developers –Global developer community - EDN –Technology Partner (Tools, components, libraries) Portal –Webinars, Upgrade-a-thons, Marathons –User groups / Tours / Workshops –Online & FaceToFace Developer Conference(s) – field marketing/sales CodeRage DataRage Developer Days –Educational and Viral Videos – YouTube, etc –Programming Contests Our “Bosses” –Millions of global developer customers –Field Sales / Marketing –CEO and CMO, R&D 7

8 Company / Community Site Today Web infrastructure – Joomla and custom SalesForce and registration database Eloqua – marketing, communication, campaigns, nurturing Community by Product, multi-mapped content Web shops, affiliates – Digital River SEO – content optimized for Google (80% of traffic) Analytics – WebTrends, Google Analytics Localization – 24 languages, URL patterns (/br/article/nnn) Webinars – MS Live Meeting Application Showcase – customer success stories Surveys – Survey Monkey Wiki(s) – Doc and MediaWiki (Delphi Prism) 8

9 Company / Community Site Today Articles – GetPublished, Joomla, WordPress/external blogs, Wiki Code – CodeCentral, Wiki Companion products - Partner search Social Networks - Twitter, Facebook, LinkedIn Social Bookmarks / Tags – Digg, Google and others / Tag Cloud Videos – YouTube, MetaCafe, Tubemogul and HeySpread Feedback – QualityCentral, Threads, JIVE (web forums) Feeds for articles/blogs/events/code/everything – RSS, Atom Search – Lucene Downloads – Akami and CodeCentral TeamB (mostly for web forums support) 9

10 Must Do List and Lessons Learned Content is king but you don’t have to create it all – it’s out there Employees are busy – but some will help Encourage and promote your luminaries and partners Leverage social networks Provide RSS feeds and aggregation Celebrate the community Human “contact” is vital Support PCs and Smart Devices Success Metrics – many and varied, different optics by department –Trial Downloads –Purchases / Product Registrations –Webinar, Tour attendence –SEO - Google Rankings –Surveys –Articles viewed –CodeCentral downloads –Conversations 10

11 Benefiting from the Cloud? Developers use the Cloud for –Information –Answers / Solutions –Downloads –Open Source projects –Finding jobs –Socializing –Application development –and more… How can you create a Developer Relations program in the cloud? 11

12 Developer Relations in the Cloud Content – Google Wave, YouTube Wiki – Wikispaces, Google sites, Socialtext, PB Wiki Blogs – WordPress, Typepad, LiveJournal, Blogger Social Networks – Facebook, Twitter, LinkedIn Social Networking - Ning, People Aggregator, JomSocial RSS feed aggregation – Google feedburner, Bloglines, AllTop Code – Google Code, CodePlex, SourceForge Jobs – Rent-a-Coder, Guru.com, Experts Exchange 12

13 Developer Relations in the Cloud Answers – Stack Overflow, Answers.com, Yahoo Answers Calendar/Events – Google Calendar, eVite Webinars – Freebinar, Zoho Meeting, Yugma Database – Amazon SimpleDB, Google BigTable, MS SQL Azure Applications – Amazon, Google App Engine, Salesforce Application Integration / API(s) – REST 13

14 5 branding lessons of Lady Gaga Give fans a name Make it about something bigger than you Develop shared symbols Make your customers feel like rock stars Leverage social media 14

15 “Make Evangelists, Not Sales” Rule #5 Guy Kawasaki –“Rules for Revolutionaries” –HarperCollins Publishers –ISBN X 15

16 Call To Action We are members of a unique group We can all help move development and developers forward We can work together beyond the annual Evans Data DRC I am ready, willing, and able to jointly reach out to developers Contact me: –Office: –Mobile: –Skype: davidi99 16

17 Q & A 17

18 Thank You 18


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