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COLGATE - PALMOLIVE December 2010. Presentation Flow Part 1. MANUAL&POWERED TOOTHBRUSHES Market: Major Trends/ Key Players Performance Part 1. MANUAL&POWERED.

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Presentation on theme: "COLGATE - PALMOLIVE December 2010. Presentation Flow Part 1. MANUAL&POWERED TOOTHBRUSHES Market: Major Trends/ Key Players Performance Part 1. MANUAL&POWERED."— Presentation transcript:

1 COLGATE - PALMOLIVE December 2010

2 Presentation Flow Part 1. MANUAL&POWERED TOOTHBRUSHES Market: Major Trends/ Key Players Performance Part 1. MANUAL&POWERED TOOTHBRUSHES Market: Major Trends/ Key Players Performance Part 1. MANUAL&POWERED TOOTHBRUSHES Market: Major Trends/ Key Players Performance Part 1. MANUAL&POWERED TOOTHBRUSHES Market: Major Trends/ Key Players Performance Part 2. Brand Analysis&Price Segments Part 2. Brand Analysis & Price Segments Part 2. Brand Analysis&Price Segments Part 2. Brand Analysis & Price Segments Part 3. Distribution channels Part 3. Distribution channels Part 3. Distribution channels Part 3. Distribution channels Part 4. SWOT Analysis Part 4. SWOT Analysis Part 4. SWOT Analysis Part 4. SWOT Analysis

3 1. Total market trend

4 1. Price Segments Volume Share, %

5 1. Key Producers Volume Share, %

6 1. Producers Numeric Distribution, %

7 2. Share ofVolume by Brands (Colgate-Palmolive, Oral-B, Procter&Gamble) % 2. Share of Volume by Brands (Colgate-Palmolive, Oral-B, Procter&Gamble) %

8 2. Share ofValue by Brands (Colgate-Palmolive, Oral-B, Procter&Gamble), % 2. Share of Value by Brands (Colgate-Palmolive, Oral-B, Procter&Gamble), %

9 2. Numeric Distribution by Brands, %

10 2. Volume/ Value by Brands (000 units, RUR) Value (RUR) Volume (000 units)

11 2. Full year variances by Brands

12 Disclaimer 2. Price trends by Segments

13 3. Distribution channels, Volume (000 units)

14 3. Segment evolution by Channels/ Volume Share, %

15 4. SWOT Analysis

16 4. Conclusion: 1) Using growth of Superpremium and Premium segments and sales increase in Supermarkets, Minimarkets as well. Develop distribution in this channel with a strong accent to Colgate Superpremium and Colgate Premium brands. 2) Increase the prices for Colgate Superpremium and Colgate Value according to the market as far as demand is not elastic. And grow Profit in these segments, especially in Value segment which demonstrates decrease. 3) Pay attention to the following trends and to be more active in National Mixed stores with Superpremium and Premiun products, in Drug Stores with Superpremium and Premiun products and in Open Markets with Premium and Midprice products.


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