15 4. Conclusion:1) Using growth of Superpremium and Premium segments and sales increase in Supermarkets, Minimarkets as well. Develop distribution in this channel with a strong accent to Colgate Superpremium and Colgate Premium brands.2) Increase the prices for Colgate Superpremium and Colgate Value according to the market as far as demand is not elastic. And grow Profit in these segments, especially in Value segment which demonstrates decrease.3) Pay attention to the following trends and to be more active in National Mixed stores with Superpremium and Premiun products, in Drug Stores with Superpremium and Premiun products and in Open Markets with Premium and Midprice products.
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