Presentation on theme: "Pan-European Internet Advertising Campaign WHAT IS TOWER OF TERROR ?"— Presentation transcript:
Pan-European Internet Advertising Campaign WHAT IS TOWER OF TERROR ?
The Hollywood Tower Hotel was a luxurious hotel which opened in 1928, and which was hosting the famous Hollywood film community. On the stormy, rain drenched evening of October 31st, 1939, when the hotel was at the height of its popularity, a lightning struck the tower, while an elevator ascended. The elevator literally plunged, carrying its five terrified passengers to certain doom. All simply vanished, along with a large section of the hotel. The hotel immediately emptied and remained at it was since, untouched and undisturbed. Story of the attraction
As even the elevator disappeared, the only way to reach the top to the hotel, is to take the service elevators. Guests are led through the lobby, past the ruined elevator doors and into the Library, where they can watch an opening moment of an episode of The Twilight Zone, with Rod Serling, describing the events at the hotel. Then the journey leads them through into the boiler room to the service elevators. They carry guests up the tower to different floors revealing the strange atmosphere of the abandoned hotel until the floor where guests discover the fifth dimension where the five disappeared guests got stuck. This last stop ended up being fatal as the guests literally drop! Guests experience Official launch : April 2008