Presentation on theme: "PROSPERITY AT THE BOTTOM OF THE PYRAMID"— Presentation transcript:
1 PROSPERITY AT THE BOTTOM OF THE PYRAMID LIVELIHOOD INCLUSION OF RICKSHAW PULLERSPROSPERITY AT THE BOTTOM OF THE PYRAMID
2 Introducing SammaaN Health Services SammaaN Foundation established in 2007 works to systematize the working of Rickshaw pullers by bringing them under one roof and modernize the sector with small, innovative and meaningful changes helping the rickshaw puller to increase their earnings.Area of Activities :Training & DevelopmentLivelihoodHealth Services''SammaaN Foundation"
3 Mission:Our efforts revolve around an indispensable guiding light. It underlines our motive as a social enterprise and serves as a benchmark for assessing our approach and actions. Our mission is to:Empower the downtroddenCreate income opportunities for the unskilledVision:This is the framework of our mission and describes what we need to accomplish in order to continue achieving the desired change for different stakeholders.People: Be an amazing place to work where people are self motivated to pull out the best of them.''SammaaN Foundation"
4 Rickshaw pullers Industry Scenario: More than 10 million Rickshaws are in operation, 1% of India’s populationEveryone is feeding a family of at least five members.5% of India’s total population (Including dependents)Contributes 30% in Urban TransportMost of them are seasonal migrants.Issues:Rickshaw the last means of livelihood and hence migratory. Not by choice.With financial exclusion these subsidies are pronouncedNo education and little skillsLack of participation in public processesThey are surviving on bare minimum resources.''SammaaN Foundation"
5 Roles & Needs Stakeholders Roles Needs .StakeholdersRolesNeedsRickshaw Operators and their familyDriving forceParticipation in Decision making-New design development-Area of operationDignified lifeSocial SecurityFinancial securityHygienic and nutritious foodOpportunities to developSociety /CommunityAcceptance of operators and new model of rickshawsCreating space for operators in the societySafer and comfortable medium of local transportValue for moneySupply chain that can provide services at their doorsteps.GovernmentActs and regulationsAffecting socio-political environmentCompetent & responsible citizenActive participation of rickshaw pullers community in development activitiesBusiness Partners(Advertisers, insurance companies, banks etc.)Acceptance of the mediumActive participation – in developing the business modelJoint decision makingMedium to reach bottom of the pyramidLow cost medium of communicationDirect Participation in the social cause or society development''SammaaN Foundation"
6 Beginning of a New Relationship Experiment with Work ModelInvitationSammaaN “karyakarta” mobilizes & approaches the rickshaw pullersBy organizing community gatheringMeeting at their shelters or place they liveTalks & share about SammaaN model and offers them our benefitsSammaaN invites their opinion and assist as one of their ownInclusionInterested operators are invited at our center at specified timeMethodologies are explained in detailsWe educate them the importance of being a member of SammaaN familyWe as an agency try to bridge the gaps between the Rickshaw pullers, Bankers, Government bodies & CorporatesBeginning of a New Relationship''SammaaN Foundation"
7 How we do itAfter identification of the beneficiaries we engage in identifying various financing opportunities like: Leverage Government policies which provide support to our model Leverage Banking facilities Direct intervention Accordingly we initiate and engage Rickshaw pullers with Bankers in getting Bank loan for the Rickshaw Our Banking Partners:''SammaaN Foundation"
8 Managing the Repayment How we do itThe ProcessRickshaws are parked at SammaaN rickshaw Yards managed by Yard managerMaintenance of Rickshaw is taken care of at the Yard, where we hire Yard MechanicLog Book MaintenanceThe process begins with daily log book entry at the SammaaN yardThe log book records the IN time & OUT time of the Rickshaw pullersIt also records the consumption of inventory of goods which are carried by the rickshaw puller daily and is put up for a weekly review to the panelManaging the RepaymentOur Separate team mobilizes in the installment collection processThey educate them the importance of EMI payment by which only they can own the rickshawWe assist banks in all possible ways in managing the repayment''SammaaN Foundation"
9 How we do it Inspiring Be a owner of his own rickshaw SammaaN provides :Uniform, an identity card, Shoes ,First Aid KitIt make them more presentable and learns to carry their prideSPECIALIZED TRAINING:Traffic SenseCustomer Service OrientationMinor Repairs & Minor First AidAdding Value Beyond Financial Capabilities''SammaaN Foundation"
10 How we do it Earn more through value addition strategies like Turning Rickshaws into mobile advertising medium and marketing vehicles promises new earning avenuesOffering services like mobile recharge, newspaper or water to quench thirst builds loyalty from passengersCommitted Advertising, selling and Distribution contracts from etc.''SammaaN Foundation"
11 How we do itImpactAdditional savings by sharing the income from value added activitiesProviding free insurance and other medical care facilitiesHealth and Hygiene: Special arrangement with Local DoctorsSaving Habits : ‘Initiating & Inculcating small savings’Education : Introducing ‘SammaaN Gyan’''SammaaN Foundation"
12 ENTITLEMENT BENEFITS TO RICKSHAW PULLERS ''SammaaN Foundation"
13 Experiment with Rickshaws SammaaN Research team in Co-ordination with the Marketing team works for expansive Rickshaw varietyOur Marketing team travel across different geographies to studyThe types of Roads which vary from place to placePopular transport model of the areaRequirement of spaces in the Rickshaw according to the commuters luggageDesign and weight of the Rickshaws as per the Indian passenger natureThen the Research cum Technical team, design the customized Rickshaws accordinglyWe then roll out few models of the same for a pilot and monitor the responses of the rickshaw pullers as well as the commutersWe attempt to create beautiful things which pleases the commuters as well as operators''SammaaN Foundation"
15 Experiment with Value Creation We works for the community for value creation which are intangiblesSammaaN organizes “SammaaN Sabha” for the Rickshaw pullers and their familiesWe educate them and invites local MLA’s and other government official for open discussionPeople get chance to raise their queries and have clarity of thoughtsThis helps them in instilling new confidenceSammaaN Sabha''SammaaN Foundation"
16 SammaaN Milestones2013 – SammaaN’s founder & Chairman selected as Mason MPA Candidate Class 2014 at HARVARD Kennedy School, HARVARD University2013 – SammaaN achieved 5 Lakh registered Rickshaw pullers across India2013 – 25 battery-operated rickshaws hit the roads of Greater Noida on the 26th January 2013 in association with Greater Noida Development Authority2013 – Diversified its health services by entering in an agreement with NAS under NRHM for Advance Life Support Ambulances in Bihar2012 – Vertical Diversification by incorporating health services and running Mobile Medical unit in various cities2011 – Ashoka Fellowship USA2011 – FORD Motor International Fellowship2011 – Part of small delegation whom US President Obama meet during his India Visit to exchange views on Indo-US relation and business2010 – CNN IBN Young Indian Leader Award2010 – Invited for Presidential Summit scheduled on April 26 – 27, 2010 at Washington by the US President Barack Obama2010 – Winner Business World “Most Promising Entrepreneur Award”2010 – Case shared with Harvard Business School USA2010 – Case shared with Stanford University USA2009 – Winner USIBC Award Washington, USA2009 – Founder has been selected for “TED Fellowship, U.S.A 2009”2009 – Founder has been selected for ”Asia Pacific Future 100 – Asia’s Most Inspiring Young Entrepreneurs and Social Change makers by FYSE, Beijing China”''SammaaN Foundation"
17 Continue>>2009 – Featured in the famous CNBC show “Young Turks Innovators”2009 – Founder has been selected among 40 Youth icons of India by India Today2009 – Founder has been selected among 24 youth icons of India by India Today Aspire2009 – Featured in “The Guardian, London”2008 – Appeared in “The Economist” dated 20th Dec. 20082008 – Finalist for TATA NEN “Hottest Startups Awards”2008 – Prabhat Khabar has listed founder among 12 youth icons and featured in their annual calendar2007 – Winner World Bank Innovation Award2007 – Project has been supported by American India Foundation, U.S.A2007 – Project has been supported by Friends for Women World Banking , Ahmedabad under LEAD program.2007 – Times of India has listed founder among “India’s Best 30 youths”.2007 – Nomination for Tech Museum Award in Economic Development category promoted by Applied Materials Inc., U.S.A, World Bank Institute, Microsoft, Santa Clara University, California U.S.A, Accenture etc.2007 – Finalist Change Looms Award for Social Entrepreneurs promoted by Ashoka: Innovators for the public, U.S.A and Sir Ratan Tata Trust2006 – Project has been selected Winner ZEE T.V reality show “Business Baazigar” (First ever Entrepreneur Hunt).2006 – Case shared with students at Indian Institute of Management, Ahmedabad''SammaaN Foundation"