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1 Produced by:. Welcome and Opening Comments Ralf Garrison, Host The ASSEMBLY David Ingemie, President SnowSports Industries America 2.

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Presentation on theme: "1 Produced by:. Welcome and Opening Comments Ralf Garrison, Host The ASSEMBLY David Ingemie, President SnowSports Industries America 2."— Presentation transcript:

1 1 Produced by:

2 Welcome and Opening Comments Ralf Garrison, Host The ASSEMBLY David Ingemie, President SnowSports Industries America 2

3 3

4 THE ASSEMBLY January 23 rd, 2013 Data as of December 31, 2012 Presented by: Tom Foley The Colorado Convention Center January 31, 2014 GENERAL SESSION 1: Situation: State of the Industry – Winter 13/14 Sponsored by: 4

5 Moderated by: Nate Fristoe, Director RRC 5 Presenter: Tom Foley, Director of Operations DestiMetrics Presenter: David Becher, Director of Research RRC Presenter: Kelly Davis, Director of Research SIA GENERAL SESSION 1: Situation: State of the Industry – Winter 13/14

6 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - Aspen Avon Beaver Creek Breckenridge Copper Mtn Gunnison / Crested Butte Jackson Hole Keystone Mammoth Lakes Mt Bachelor North Lake Tahoe Park City Snowmass Steamboat Springs Summit Cty, CO Telluride Winter Park Vail Hunter Mountain Jay Peak Jiminy Peak Killington Mt Tremblant Mt Washington Snowshoe Stratton Sugarbush Sunday River MTRiP WEST MTRiP EAST : THE DESTIMETRICS DATA

7 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com : ECONOMIC ENVIRONMENT Dow Jones Confidence Unemployment

8 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com : ECONOMIC EXPECTATIONS Lowest Projection Highest Projection Avg GDP1.5%2.5%2.9%3.3%2.6% Unemployment6.3% 6.6%7.1%6.6% Dow Jones1.0%3.5%5.0%7.0%4.1% Existing Home Sales-2.2%1.5%4.0%4.5%2.0% New Home Sales5.9%12.5%16.0%18.5%13.2% Sources: PKF, KPMG, Kiplinger, The Conference Board

9 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - SEASONAL HEALTH: PROGRESS TO-DATE

10 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - SEASONAL HEALTH: PROGRESS TO-DATE

11 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - Occupancy, ADR and RevPAR for Aggregate of all Winter Months (November ‘13 – April ‘14) On-The-Books as of 12/31/2013 OCCUPANCY RATE 10% 20% 30% 40% 50% 90% 80% 70% 60% 100% 31.6% ADR $300 $200 $100 $400 $352 RevPAR $150 $100 $50 $200 $ %4.9% 12.1% Occupancy ‘13/14: 31.6% ‘12/ % ADR ’13/14: $352 ’12/13 $336 RevPAR ’13/14: $112 ’12/13 $99 OccupancyADR RevPAR SEASONAL HEALTH: WHERE WE STAND

12 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - 12 CALLING THE SEASON: OCCUPANCY +7.3%

13 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - 13 CALLING THE SEASON: RATE +3.0%

14 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - 14 CALLING THE SEASON: RevPAR +11.5%

15 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - 15 SEASONAL HEALTH: THE BENCHMARK?

16 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - 16 SEASONAL HEALTH: SUMMER STRENGTH

17 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - 17 Interrelationships between: – Holiday / nonholiday periods – Visitor demographics – Geographic origin Data reflects overnight visitors to Rocky Mountain ski resorts (08/09-12/13 average) – Includes 57 resorts accounting for 94% of Rocky Mountain resort visits – Thanks to NSAA, state associations, and individual resorts for sponsoring efforts & sharing data Overnight Skier/Rider Characteristics by Time of Season

18 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - Kids’ Visitation & Holiday Periods (Overnight visitors to Rocky Mtn resorts)

19 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - Age Visitation & University Vacations (Overnight visitors to Rocky Mtn resorts)

20 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - Opportunity Segments in Off-Peak Periods (Overnight visitors to Rocky Mtn resorts)

21 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - Timing by Domestic Market (Overnight visitors to Rocky Mtn resorts)

22 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - Timing by Foreign Market (Overnight visitors to Rocky Mtn resorts)

23 Made possible by DestiMetrics LLC Property of DestiMetrics LLC dba The ASSEMBLY - All Rights Reserved – theassembly.destimetrics.com - 23 Summary: significant seasonal variation – Strong family representation on holidays – Strong university representation at Xmas, Spr Brk – Off-peak opportunities with non-families – Geographic idiosyncrasies in travel timing (typically related to holidays & school breaks) – Cautions: – Visitor profile is diverse throughout core of season – Many overnight visitor characteristics show modest variation by time of season (NPS), or unique variations (LOS) – Significant variability across resorts Overnight Skier/Rider Characteristics by Time of Season

24 State of the Snow Sports Market January 2014

25 Sales reached $2.3B, up 9% in $ and up 7% in units sold through December 19.3M participants 7M who didn’t participate but consider themselves skiers/riders Channels:  Specialty, $1B – up 7% in units and up 8% in dollars  Internet, $548M - up 1% in units and up 12% in dollars  Chain Stores, $496M – up 11% in units and up 10% in dollars Categories  Apparel, $985M – up 2% in units and up 7% in dollars  Accessories, $734M - up 10% in units and up 15% in dollars  Equipment, $541M - up 5% in units and up 6% in dollars THE SNOW SPORTS MARKET 60K FT VIEW Source: *SIA RetailTRAK™ produced by Leisure Trends, a NPD Group Company - August to December 2013 – Carryover Included

26 SALES BY MONTH +7% +6% +7%+14% $1.15B $1.1B

27 SALES BY CHANNEL

28 $ SALES BY REGION

29 SEASON TO DATE SALES BY CATEGORY Dollars Sold as values Prior Season to DateSeason to DateYTD ChangeYTD Growth Alpine Ski Equipment$314,834,975$339,090,404$24,255, % Nordic Ski Equipment$18,593,459$21,616,730$3,023, % Randonee/AT Ski Equipment$8,576,458$10,545,489$1,969, % Snowboard Equipment$163,985,327$167,199,430$3,214, % Alpine Apparel$758,452,689$816,642,086$58,189, % Snowboard Apparel$109,974,967$112,754,464$2,779, % Equipment Accessories$286,723,994$331,731,097$45,007, % Apparel Accessories$349,920,134$402,156,652$52,236, % Total$2,011,062,003$2,201,736,352$190,674, %

30 WEATHER January 20, 2014 January 20, 2013

31 GROWING PARTICIPATION Learn to Ski and Snowboard Month Bring a Friend Passport and Snow Pass Programs Olympics? Local/Small Hills? Terrain based Learning and Riglet Parks Opportunities?

32 OPPORTUNITIES AND CHALLENGES Market is up overall but drought in the Pacific region threatens Programs promoting participation in snow sports are working – what’s next? Gen Y and Gen Z will soon take over the market – are we ready? We are getting a clearer picture of why our consumers love to ski and ride – how can we use that? How can snow sports exploit suburban adult trends?

33 CONTACT SIA RESEARCH Kelly Davis – Emily Ohara – Western SIA Rep – Dave Wray, Mountain and Mid-West SIA Rep – Reddy Kennedy, East Coast SIA Rep – Ed Wray,

34 34 Panelist: Michael Berry, President NSAA Panelist: Nathan Rafferty, President & CEO Ski Utah Panelist: Melanie Mills, President & CEO Colorado Ski Country GENERAL SESSION 1: Situation: State of the Industry – Winter 13/14


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